Six-Part Series

Part 1: Ramadan Muslim Consumer Behavior

Part 2: Preparing Your Products and Services for Ramadan

Part 3: Using Your Blog to Promote Your Brand for Ramadan

Part 4: Using Social Media to Gain Ramadan Buyers

Part 5: Mail and Email as Promoting Tools for Ramadan

Part 6: Creating a Community Around Your Brand for Ramadan

Bonus: What the Ramadan Consumer Survey 2022 Says About Advertising to Muslims During the Holy Month

In part 1 of this series, we looked at Muslim consumer behavior during the month of Ramadan. In this article, we take a look at how to prepare your products and services for Ramadan so that you can:

• Create a positive shopping experience
• Set your business apart from its competitors
• Catch the attention of the Muslim shopper
• Entice them to buy your product or service

1. Special Ramadan Combinations

A great way to attract more buyers or clients is by combining products; i.e. giving away something for free. Think of the following formula:

• free services with the purchase of your product, or 
• free products with the purchase of a service.

For example, offer free installation, delivery, maintenance, etc. for household appliances or you may offer free Arabian perfume to customers at your Henna salon. If you can only provide one part of the deal, join forces with another local business that can provide the other part!

2. Limited-Time Coupons

At the peak of the Muslim shopping season, any Muslim consumer would love to have a discount or gift coupon. We confirmed this in the Ramadan 2022 Survey Report as seen below:

Use such coupons with purchases to incentivize Muslim shoppers to return. Make sure they are redeemable all the way to Eid ul Adha (Eid of the pilgrimage that comes two months after Eid ul Fitr [the holiday after the end of Ramadan]).

You can use the following tactics to entice your customers to come back and use the coupon.

1. Give coupons away that offer the customers a chance to use them on a once-in-a-lifetime deal and make sure this is highlighted.
2. It’s best to define an exact end date instead of a period. Without this, your audience will take a chance that your offer will still be available when they check back. So a proper copy to emphasize the end date would be something like: “ offer ends on Friday 20th February at 12:00  AM C.E.T.”.
3. Making the limited-time coupon feel personal is a great way to retain customers. Use call-to-action language on the coupon like: ”Claim Your Free Handbag”.

3. New Product or Service 

Introduce a new product or service during this season. Ramadan is a good time to experiment with new inventory since people are looking for shopping inspiration and new ideas. In fact, you can even go all out and call it “The Ramadan Edition”.

Just make sure that you are launching a product or service that is worthwhile. Put the focus on the Muslim consumers, not the product by emphasizing how the product or service benefits them.

Create a buzz well before the Ramadan launch. Start marketing to Muslim consumers by using companies like Muslim Ad Network. Get opinion leaders and influencers on board early. For example, a well-known Quran reciter talking about the launch of your new Quran-memorization app coming out in Ramadan can give you an enormous boost.

4. Ramadan Product Bundles 

Create branded gift packages based on your most popular products or services.

Yes! gift packages are not just for products. Bundle up services that Muslim customers can use throughout the year and make them easy for them to give away as gifts. 

Use messaging around giving a blessed, accepted, or enjoyable Ramadan with family and friends. You may even create names for each package, such as “Ramadan Survival Kit”.

Here are some product-bundling good practices that you can utilize:

• Cross-selling
• Upselling
• Bundling fast and slow-selling products
• Making sure inventory is kept up-to-date
• Emphasizing the bundle savings
• Offer bundles at the checkout

The combination of well-prepared products for Ramadan and an air-tight advertising campaign can yield some fantastic business results. Partner with Muslim Ad Network, the only advertising network specializing in targeting Muslim audiences efficiently to get the most out of this year’s Ramadan.

Read the full Ramadan Survey Report  2022 (no email or download required).

The post Preparing Your Marketing for Ramadan – Part 2 appeared first on Muslim Ad Network.

Our team at Muslim Ad Network continually endeavors to bring you insights into the latest marketing and advertising trends that you can use to target Muslim consumers.

Last time around we looked at whether Muslim brands should be active on the metaverse.

Today, we look at whether Muslim brands should advertise on retail media networks.

What is Retail Media Marketing?

A retail media network allows retailers to set up an advertising platform on their website, app, or other digital platforms within their network. Stores, their partners, and other brands advertise to customers on these platforms. Think of it as in-store advertising in a digital format.

Here is an example of an ad on Walgreens, one of the biggest retail media networks:

Ads on retail media networks can be displayed on:

• the home page,
• category page,
• product detail page,
• search result page, and
• other pages.

Subsequently, this enables your Muslim brand to advertise your product at different phases of the buyer journey.

The Rise of Retail Media Networks

Over the years, the retail giants have shown the smaller retailers what’s possible in terms of revenue. Amazon, for example, reaped tens of billions in retail media network revenue, and Walmart, Target, and Kroger have seen similar gains. 

There’s an excellent opportunity for retailers to get on board—but in a different way than their larger counterparts—and unlock their first-party data and generate profit through retail media networks

This also spells opportunities for brands to advertise their products on these networks on which users are readily looking for products to buy.

Reasons for both retail giants and advertisers to prioritize retail media networks are getting longer by the minute. The year 2020 created a major shift in user behavior making the opportunity all the more attractive: 

We are talking about the permanent shift to eCommerce brought on by the COVID-19 pandemic that has encouraged more consumers to go online, in more places, and more often. In fact, some sources claim that global digital sales increased by 45%.

… the rise in online shopping, the desire for retailers to create additional revenue streams, and the need for advertisers to track customers ahead of the end of the cookie have all caused that growth to blow past industry expectations…  81% of consumer packaged goods brands plan to grow their investments in retail media networks within the next 12 months… Forrester estimates retail media will be a $50 billion advertising business globally next year (2022).

Source: AdAge

Pros of Advertising on Retail Media Networks for Your Muslim Brand

First-Party Data

Advertising on retail media networks gives you access to first-party data.

First-party data is collected and owned by the website, and in this case, that’s the retailer’s website. It’s cleaner and more reliable than third-party data.

First-party data is collected right at the point of sale, giving you better insight into buyer behavior.

This is important because personalization plays a vital role in creating ad campaigns that convert well thanks to accurate data.

First-party data will become even more valuable because of the impending death of cookies.

Have a look at Advertising to Muslims Online in 2022 After Third Party Cookies Disappear.

Tracking Ad Spend

When you advertise on retail media networks you will be able to tie ad spend to sales easily. 

This is due to the fact that sales happen closer to the ads and therefore it’s easier to attribute a sale to a specific ad and action. This helps your strategic decision-making like allocating resources for example.

It goes without saying that these ads increase visibility and that helps drive sales.

Although still relatively new, retail media has already become a powerful form of advertising with experts claiming that it could become core in future online shopping experiences.

Cons of Advertising on Retail Media Networks for Your Muslim Brand

Just like all advertising strategies and platforms, there are also disadvantages to using retail media networks.

However, these are crucial disadvantages.

The biggest and most known disadvantage of using retail media networks is that it amplifies the power of brands that are already big and creates disadvantages for smaller brands. It is an uneven playing field and smaller brands that don’t have the traffic, budget, and infrastructure to set up retail media networks of their own can’t compete.

There aren’t many ‘big’ Muslim brands and chances are, you who are reading this blog, are a small to medium-size business. If by chance you ARE a ‘big’ Muslim brand, then you should inquire as to if taking advantage of an uneven playing field is ethical.

Another disadvantage of retail media is that it’s still new and requires infrastructure that most retailers don’t have. Because of that, it’s a learning curve for all the parties involved and we do not know for sure where it will end up.

The alternative is to use an advertising platform, such as the platform we’ve built at Muslim Ad Network, dedicated to Muslim publishers, advertisers, brands, and any entity wanting to target a Muslim audience.

You can learn here all about advertising to Muslim consumers with MAN.

The post Should Muslim Brands Advertise on Retail Media Networks? appeared first on Muslim Ad Network.

At the time of writing this post, Ramadan is just around the corner. Businesses, both Muslim-owned and not, know that this is a time when a large part of the population will be more prone to buying stuff. Yes, it is a time of spirituality and prayer, but it is also a time of festivity – which means consuming more.

According to Oglivly Noor – an Islamic Branding entity –  shopping centers in the UK witness about a 47% increase in revenue, while supermarkets enjoy multimillion-pound incremental value. While most brands are aware of the potential, most efforts fall short of even being presentable.

So what’s the first mistake that most brands out there are making? How about the obvious: focusing marketing efforts only on Ramadan? Let’s make that our first tip.

1 Create a Strategy for Marketing to Muslims Beyond Ramadan

Unfortunately, we see both Muslim-owned and mainstream businesses make this enormous blunder. Muslims are not Muslims just during Ramadan. Even better yet; Muslims are not consumers only during Ramadan. If you are a business and your only strategy is to bombard Muslims with advertisements during Ramadan, you are doing the bare minimum. You are like the loud aunt that people see only during weddings because she knows there is free Biryani and Falooda. No one likes that. 

You could be making more during Ramadan and outside of Ramadan if you build a relationship with the Muslim audience throughout the year. You should, of course, ramp up your efforts during Ramadan to capitalize on the increased consumer buying behavior.

How to Create a Marketing Strategy for Muslim Consumers You Ask

The fastest way for you to start creating and implementing a marketing strategy for Muslim consumers is by using  Dinar Standard’s 4-Step Muslim Market Strategy which is summarized in the graph below.

Once you have this on lock, you may expand your strategy. However, you shouldn’t just stop there. You also need to find experts in the field who have the skillset, tools, and experience to help you execute your strategy effectively.

Before we move further, make sure you download The Ultimate Guide to Understanding and Marketing to the Muslim Consumer. Your brand’s guide on breaking into one of the fastest-growing untapped consumer markets in the world.

2 Learn from Others

The diversity within the Muslim population can be an opportunity or a hurdle, depending on whether you took the time to understand it. We’ve seen some big brands end up on extreme sides when it comes to connecting with Muslim audiences or getting the cold shoulder. So be always on the lookout and see what others are doing right or getting wrong. For starters, I used two examples, one good and one bad for you.

How Tesco Stole Christmas

During Christmas 2017 Tesco supermarkets launched a Christmas TV advertisement featuring different families. In order to represent Britain’s diversity, one of the families featured was Muslim. This obviously pissed off both Islamophobes and the very conservative Muslims at the same time.

What’s strange is that even though in the year prior to the advertisement campaign, Tesco had made 43 million dollars during Ramadan alone, there was no advertising campaign ran during Ramadan featuring Muslims. 

Where they went wrong: The ad made sense, it was about diversity and including everyone, but it ended up annoying both Muslims and those who are allergic to anyone who looks like a Muslim. Hurrah, to diversity, but then what? Tesco does not sell Halal turkey by the way, not even during Christmas.

Tesco did well in acknowledging Muslims but messed up when ignoring their needs for the very product it’s using them to advertise.

Lesson: Make sure you are advertising to Muslims because you care about their needs. Do not do it just for the sake of diversity and inclusion. It will look like tokenism and exploitation in order to sell to another audience that does not include them.

Halal Paint – Nailed It

Orly had launched a nail polish line called Breathable, it caught the eye of a young Muslim entrepreneur. She had been struggling with nail polish because water could not penetrate through to the nails and that meant that she could not perform ablution before prayer without first removing the nail polish and when done praying,, applying it again. Try doing that five times a day,

Breathable’s unique formula allows oxygen and moisture to reach the nail, so wearing the polish does not interfere with the ablution that Muslims make before prayer. Muslim Girl (our heroine’s company) launched Halal Paint, a limited edition halal nail polish in collaboration with Orly. It offers a wide range of moisture-permeable, halal-certified shades.

What they did so well: Muslim Girl understood the needs of Muslim women and the pain points that nail polish brought about. She saw an opportunity in Orly’s new Breathable line as the solution as there were few options on the market and the color selections were really limited.

Orly was not looking to target Muslim women, but it was THE solution for a huge audience that had very little options. Muslim Girl had this audience captive, and so they collaborated. With Orly’s perfect product and Muslim Girl’s huge audience, it was a match made in heaven.

Lesson: Make sure you have a product-market fit and involve the right people. When it comes to involving the right people it also means getting experts on board to help you navigate the Muslim audience landscape.

3 Get Experts on Board

Committing to target Muslim audiences with relevant and effective messaging throughout the year can be a daunting task. Especially if you want to do it properly. This is why you should get the right people working for you in-house but also work with external experts like those who specialize in advertising to Muslim consumers.

Experts Will Help You Move Beyond The Immigrant Stereotypes

In one of our articles, ‘6 reasons Why Businesses Targeting Muslims Will Thrive in 2020 and Beyond’ we highlighted that out of the 1.6 billion Muslims around the world, about 66% are under the age of 30. In the United Kingdom, for example, half of the Muslim population is under the age of 30. This group of predominantly second- and third-generation Brits is becoming more conscious of their Islamic identity, yet at the same time does not relate to immigrant stereotype messages (they actually act as a repellent). As advertising experts here at Muslim Ad Network, one of the ineffective ways we see people using Display Ads is by using images with deep green palettes resembling the Pakistani flag and Arab lanterns to invoke the spirit of being a Muslim. I am not saying you should never use them but that should not be your go-to image every time you create a banner.

I know, it can be hard to find the right strategy for your marketing and advertising and that is why you should get help from experts.

The post 3 Tips for Marketing to Muslims and Not Get The Cold Shoulder appeared first on Muslim Ad Network.

1 – Muslims are becoming more conscious of their  Islamic identity

Gone are the days when young Muslim men and women idolized other cultures in order to feel good about themselves. There will always be exceptions but if you look around, you will see that young Muslims these days love being different from what the mainstream narrative dictates.

This has translated into a desire to consume products that reflect their Islamic identity. The rise and rise of modest fashion is a good example. According to Grand View Research, The global Islamic clothing market size was around 60 billion dollars in 2017.

2 – The Muslim population is very young

Out of the 1.6 billion Muslims around the world, about 66% are under the age of 30 says Shelina Janmohamed, author of Generation M. This is a segment of the Muslim population that is looking for brands that understand their values and look to fulfill their aspirations as Muslims. They are looking for brands that offer them a space to express themselves beyond the stereotypes.

This is an amazing opportunity for brands to tap into where the growth is going to be. As Shelina rightfully stated: “There is a segment of the world’s 1.6 billion Muslims that is more influential than any other and will shape not just the future of Muslims, but also the world around them”.

3 – Education and income is at the same level as others (western countries)

In 2018 Pew Research reported that there were 3.45 million Muslims in the United States compared to 2.35 million in 2007. This is not a large number but it is growing and its members are as well-educated and well-off as their compatriots from other faiths. Europe, however, has over 44 million Muslims and this number is growing steadily. Pew Research also reports that Muslims have the highest level of schooling where they are a religious minority. This, in turn, helps Muslims get better jobs and run strong businesses which in turn means more disposable income.

4 – More halal options for financing businesses

Experts around the world agree that the global Islamic finance market continues to grow. This is mainly because of the strong investments in the halal sectors. Investments are being directed towards tremendous growth opportunities in the promising Islamic sectors. Where there was hesitation for Muslim entrepreneurs to get financing to start a business or scale-up, there is now an opportunity through Halal financing.

Cision PR Newswire explains in its article Global Islamic Finance Market 2018-2019 & 2024:

“The industry’s total worth, according to key industry stakeholder organizations, across its three main sectors (banking, capital markets, and TAKFUL), was estimated to be USD 2.05 trillion in 2017, marking an 8.3% growth in assets in USD terms, and reversing the preceding two years of assets’ growth stagnation (2017: USD 1.89 trillion vs. 2016: USD 1.88 trillion)”.

5 – Mainstream brands continue to pave the way for small brands

In our past articles, we talked about how the Toronto Raptors partnered with Nike to create co-branded sports hijabs and Banana Republic starting to sell hijabs too. These big brands are actually opening up opportunities for smaller Muslim-owned brands to sell new products like sports hijabs. This is an example of a product that Muslims themselves had not really thought about producing and selling. And in all honesty, who would have cared to buy a sports hijab when they could just wear a regular hijab during sports activities. However, now that the likes of Nike have used their marketing resources to persuade the Muslim consumer that this is the way to do things right, many will be open to buying sports hijabs from smaller brands.

This is not always the case; for instance, with the burkini (halal swimsuit that covers the entire body and head), Muslim consumers were already buying from smaller, mainly Muslim-owned brands. However, for those Muslimas who are not yet convinced, the mighty powers of Nike marketing might just be what they need to decide to try one. This could be an opportunity for smaller brands to feed off the hype.

6 – Better audience-targeting through technology

Muslim businesses cannot rely on distributing flyers at the mosque or local madrassa to have a sustainable business. The good news is that they do not have to. There are enough tools on the web to help them advertise to millions of people around the world. However, the Muslim public is quite a unique and complicated audience to target effectively.  No one wants to spend money on ads that may or may not work.

This is why a platform like Muslim Ad Network is crucial for Muslim businesses. It brings together brands and publishers together for mutual benefit. Brands can advertise on popular Muslim websites, presenting their products and services to a highly engaged audience. This way they do not have to hit and hope.
The first five points are external components that determine the positive picture ahead for you as a business owner. However, the last point is an internal component that needs you to take action. You can learn more about this opportunity by requesting contact with us at Muslim Ad Network (no strings attached).

The post 6 Reasons Why Businesses Targeting Muslims Will Thrive in 2020 and Beyond appeared first on Muslim Ad Network.

Considering the advertising budget, digital advertising is quite economical compared to advertising channels such as television and radio and is a very efficient marketing method having the power to reach the masses. Therefore, in terms of marketing, digital advertising enables the product, brand or service to be promoted saving both time and money. For these reasons, advertisers began to prefer the internet medium more.  Furthermore, the budget allocated to internet advertisements now surpasses the TV advertising budget.

According to research carried out by IAB and PwC, the market share of internet advertising increased by 21.8% between 2017 and 2018 and reached $107.5 billion in the US market.

In addition, this change in the preferences of advertisers was also reflected in the distribution of advertising revenue according to the type of media, and the internet advertising revenues reached the $28.4 billion limit with a huge increase since 2015. Digital revenue for Q1 2019 estimates rose 18% over Q1 2018 at $23.9 billion and maintain the year-over-year growth trend.

The continued growth of digital advertising spend indicates that it has increasing credibility and the ability to help brands and advertisers reach consumers and build stronger one-to-one customer relationships.

As previously mentioned, digital advertising is able to reach a wider audience with a lower cost compared to traditional advertising channels.  It provides brands with quick and easy promotions to boost brand awareness and desire which creates a rapid balance of demand and sales. Generally, internet advertising is much more advantageous in terms of different features. 

Advantages of Digital Advertising

Measurability

Internet advertising is miles ahead compared to traditional advertising methods in terms of measurability and ease to track conversion rates. There are many analytics tools such as Google Analytics to measure online advertising campaigns’ effectiveness accurately. These tools help get a clear picture regarding who viewed ads, who clicked, the number of leads generated and the amount of money spent so far for internet advertising activities.

Wider Ad Coverage

Online advertising can assist with reaching a much wider target audience and higher global coverage which leads to getting better results through online advertising campaigns. It also gives the ability to specify the range of advertisement coverage with internet advertising, which increases the efficiency of the online advertising campaign.

Affordability

One of the most significant advantages of online advertising is affordability when compared with traditional advertising costs. Advertisers can reach a wider range of audiences in different geographical locations with a much lesser cost. Furthermore, it gives more control over digital advertising budget spending for digital advertising strategies.

It is Fast

Internet advertising is faster than any of the traditional advertising tools where one can launch their online campaign whenever. Considering the time spent to initiate online and traditional campaigns to reach any audience, it is clear that online advertising has a time advantage.

Payments are Flexible

Payment flexibility is another important advantage of online advertising. For the traditional methods,  the full amount needs to be paid to the advertising agency to launch the campaign in addition to huge amount of agency fees. However, online advertising has the advantage of flexible payment opportunity to only pay for qualified leads, clicks or impressions. This helps to manage ad budgets in an efficient way.

Messages are More Informative

In internet advertising, the advertiser is able to provide more detailed messages about the product or services to the audience. Most of the online advertising campaigns are composed of a clickable link to a specific landing page, where users get more information about the product mentioned in the ad. Once the visitor reaches the landing page, they will get a clear picture of the product or services and decide whether to purchase it or not.

Hıgher Return on Investment (ROI)

As mentioned above, internet advertising has the main focus on performance-based payment and this provides a higher return on investment (ROI) compared to offline advertising. Since it is easy to track, analyze and adjust the performance of online advertisements, it also improves the ROI. Following the right strategies for online advertising, there is a better ROI.

Easier and Better Audience Engagement

Online advertising enables have easy engagement with the target audience. Online advertisement platforms make it easy for the audience to engage with ads or products. By online advertising, advertisers are able to get more feedback from the audience and thereby improve the quality of their ads going forward. Based on the engagement levels advertisers can take necessary actions and update their online advertising campaigns.

Re-marketing

Today, 87% of consumers search the internet before buying a product. Re-marketing offers the opportunity to reach users who have already entered a site again. Remarketing can be used to promote a specific product or offering, or to achieve a certain conversion goal such as lead generation. In eCommerce, for example, remarketing ads can be used to recover an abandoned cart by displaying the product the user added to the cart but left the site without purchasing which increases the ROI of each online campaign.

All the advantages listed above are also the reasons why advertisers should use online advertising methods to promote their brands. By partnering with an internet advertising platform, such as Muslim Ad Network (MAN), it provides Muslim advertisers an opportunity to reach the highly coveted Muslim online consumer. By working with MAN, you can take advantage of the following features and benefits including:

• Display ads of all standard sizes, including rich media, video, and banners
• Opt-in email advertising
• Maintain control over where your ad gets displayed. Full geotargeting capabilities (by zip code, city, country, or region)
• Complete visibility of publishers in network
• Reach new customers and increase the overall impact of your media dollars
• Quality Reporting. MAN offers full reporting and analysis ensuring optimum return on investment

Go ahead and contact us to reach a wider range of Muslim audiences.

The post The Inevitable Rise of Digital Advertising Continues appeared first on Muslim Ad Network.

“Halal” is an Arabic word that means “permitted” and it is generally used to describe foods that Muslims are allowed to eat according to Islamic guidelines mentioned in the Qur’an. In Islam, most food and drinks are considered halal unless they are clearly stated as forbidden in the Qur’an and hadith.

Muslim consumers prefer that all the products they need and consume in their lives be halal. They pay attention to the halal certificate while purchasing products from food and beverage to cosmetic materials. Due to this need and concern, the halal industry grows at the same rate as the Muslim population grows. In fact, many non-Muslim consumers now prefer halal products since they associate halal with ethical consumerism.

The global halal market is expanding especially with the economic development of leading Muslim countries such as Indonesia, Malaysia, India, Pakistan, Nigeria, and Iran. Moreover, countries such as China, Thailand, Japan, South Korea, and the Philippines have been investing heavily in the halal industry and the market size is expected to reach USD 9.71 trillion by 2025. In addition, the growing number of halal-certified products is expected to drive the global halal market over the projected period.

In fact, although the halal industry is perceived only as the food industry, today it has gone beyond the food to become a concept that encompasses many product groups and services ranging from pharmaceuticals, cosmetics, and toiletries to medical devices and even marketing services.

 Interestingly,  the halal food market has become one of the most profitable and effective market areas in the world. Halal food has mainly three types which include fresh products, frozen salty products, processed products, and others. With the increasing Muslim population and economic development, consumers will need more halal food products. Globally, halal foods are more in demand in East Asia and the Middle East, and North Africa and halal and the market size is expected to grow by 6.1% in the next five years.

As stated, the halal food market has become a growing, promising, and highly demanding market. For this reason, many international companies are investing in the halal food market and are expected to increase these investments day by day.

Multinational and global companies are expanding their facilities to find opportunities in this market. For example, in 2018, Haribo, a gummy producer, opened a halal candy store in the UK. In the same year, Japan’s Mitsubishi Corporation invested in Al Islami Foods, a halal manufacturer based in the UAE. This strategic investment will not only increase Al Islami Foods production but will also meet the demand for halal products at home and abroad.

Not only the halal food and beverage market is increasing in popularity but so are halal tourism, halal media and recreation, Islamic finance, modest fashion, halal pharmaceuticals, and cosmetic products and services. For instance, the halal media and recreation industry has more than 4% of the global market share.

According to the Global Halal Market 2018 Consumption Analysis, the demand trend for this type of content from Muslim countries is on the rise. Furthermore, the halal pharmaceutical and halal cosmetics together had 4% of the overall market share in 2017. In the last decade, the halal pharmaceutical and halal cosmetic market have gained prominence and more products are manufactured with halal standards. Likewise, the number of Islamic finance and banking institutions is increasing every year all over the world. So, the Halal consumer market is growing rapidly and still has many opportunities for investors. The most critical thing that needs to be done to get into these markets or to increase success in the market is to reach the right audience with the right tools at the right time. In this digital era, it is a must to use digital marketing tools in order to understand the demands of the developing halal consumer market and the changing needs and wants of Muslim consumers accurately. At this point, working with digital marketing agencies seems to be a logical alternative. Muslim Ad Network is able to reach more than 100 million Muslims around the world monthly with its digital products and strategies such as “Reach Muslims Anywhere”. It is one platform to reach millions of Muslim consumers wherever they browse online, including the Internet’s most popular websites, social media platforms, mobile apps, and more. Through Muslim Ad Network, brands can effectively target ads to Muslim consumers instantly across thousands of websites and apps. 

The post How the Halal Consumer Market is Developing with the Growing Muslim Population and Islamic Economies appeared first on Muslim Ad Network.