Key Takeaways:

1. Authenticity Drives Engagement: Consumers are increasingly drawn to brands that authentically represent diverse communities, particularly during culturally significant events like Eid. Genuine campaigns that resonate with the values and traditions of the Muslim community foster stronger brand loyalty and trust.

2. Diverse Representation Matters: Brands that feature diverse and accurate portrayals in their marketing campaigns not only appeal to a wider audience but also drive higher sales. Research shows that consumers are more likely to support brands that align with their values, making inclusive advertising a smart business strategy.

3. Collaborations and Community Engagement Are Essential: Successful Eid campaigns go beyond token gestures, engaging with Muslim creatives, influencers, and content creators. By understanding cultural nuances and supporting initiatives that matter to the community, brands can create campaigns that are both meaningful and impactful.

In recent years, an increasing number of mainstream brands have embraced inclusivity by launching marketing campaigns that celebrate Eid. This shift not only acknowledges the cultural and religious significance of the festival but also reflects the growing demand for authentic representation in advertising.​

A global study by Kantar in 2024 revealed that 75% of consumers say that a brand’s diversity and inclusion reputation influences their purchase decisions. This finding underscores the importance of authenticity in marketing, especially during culturally significant events like Eid. 

However, for brands to truly connect with their audience, these campaigns must go beyond surface-level marketing and demonstrate a genuine understanding of the values and traditions associated with Eid.​

The Importance of Being Genuine

Consumers today are more discerning than ever, and they can easily recognize when a brand’s campaign is merely performative. Eid holds deep cultural and religious meaning for millions worldwide, making it crucial for brands to approach these campaigns with sincerity.

A 2023 survey by Numerator found that 63% of consumers consider diverse representation in advertising important, with 47% more likely to purchase from brands that feature diversity. This sentiment is particularly strong among younger and racially diverse consumers, highlighting the importance of authenticity in marketing. 

Authenticity comes from working with Muslim creatives, ensuring accurate representation, and understanding the traditions that make Eid special. Brands that take the time to engage with the community and tailor their offerings thoughtfully are the ones that resonate most.

Successful Eid Campaigns by Mainstream Brands

Many well-known brands have successfully launched Eid campaigns that showcase inclusivity while maintaining brand relevance.

• George by ASDA: The brand’s Eid 2025 campaign features a thoughtfully curated collection of fashion and homeware, catering to the needs of Muslim families preparing for the celebration. By offering a range of modest clothing and festive décor, George by ASDA provides a one-stop solution for customers looking to mark the occasion in style.

• Tesco: Though not a 2025 campaign, Tesco’s previous Ramadan and Eid campaign, “Alia’s ‘Worth the Wait’ Samosas,” was an excellent example of authentic storytelling. The advert beautifully captured the anticipation of Eid celebrations, focusing on the importance of family traditions and community spirit. 

• Luxury Brands: High-end fashion houses such as Dior and Chopard have also recognized the significance of Eid by launching exclusive collections inspired by Middle Eastern aesthetics. These brands have successfully positioned their products as meaningful gifts during the festive season, reinforcing the importance of luxury and tradition in Eid celebrations. As reported by Euromonitor International, the Middle Eastern luxury goods market is expected to grow at an annual rate of 6.7%, driven by increased demand from Muslim consumers during significant events like Eid. 

• John Lewis: John Lewis has released an Eid campaign that highlights the joy of gifting and togetherness. Their campaign includes a selection of festive decorations, elegant dinnerware, and carefully curated gifts that appeal to families celebrating Eid. The inclusion of real Muslim families in their advertisements adds an element of authenticity that resonates with consumers. Next: Next has embraced the spirit of Eid with a dedicated fashion campaign that caters to individuals looking for stylish yet modest attire. By promoting festive outfits that blend tradition with contemporary fashion, Next demonstrates an understanding of the evolving preferences of Muslim consumers.

The Future of Inclusive Eid Campaigns

As brands continue to embrace inclusivity, there is a growing expectation for campaigns that go beyond token gestures. A report by Deloitte found that 69% of consumers believe brands should strive for deeper cultural relevance rather than simply showcasing diversity. Collaborations with Muslim designers, influencers, and content creators can help ensure that campaigns feel both respectful and relevant. Additionally, brands that actively support charitable initiatives during Ramadan and Eid further strengthen their connection with the community. According to Harvard Business Review, consumers are 4.5 times more likely to purchase from brands that align with their values, making charitable collaborations a smart investment for brands. 

By prioritizing authenticity, representation, and thoughtful engagement, brands can create meaningful Eid campaigns that not only celebrate diversity but also foster long-term customer loyalty. As inclusivity becomes a central focus in marketing, those who truly invest in understanding and honoring cultural celebrations will continue to stand out.

Get Expert Guidance for Your Next Eid Campaign

For brands looking to craft authentic and impactful Eid campaigns, working with specialists who understand the Muslim market is essential. Muslim Ad Network can help you connect with the right audience through culturally relevant and effective advertising strategies. Contact Muslim Ad Network today to ensure your Eid campaign resonates with the community and drives meaningful engagement.

The post Inclusive Eid Campaigns by Mainstream Brands: Celebrating Diversity with Authenticity appeared first on Muslim Ad Network.

Key Takeaways:

1. Authenticity and Cultural Sensitivity Matter:
Brands that embrace Ramadan traditions and values in an authentic and respectful way build stronger connections with Muslim consumers. From curated collections to culturally resonant messaging, aligning campaigns with the spirit of Ramadan fosters brand loyalty and trust.

2. The Power of Inclusivity:
With a global spending power of over $2.4 trillion, Muslim consumers represent a significant yet often overlooked market. Inclusive marketing that reflects diverse communities is not only ethical but also a smart business strategy to unlock substantial growth opportunities.

3. Leverage Digital and Social Media:
Platforms like TikTok, Instagram, and YouTube have proven to be effective for engaging Muslim audiences during Ramadan. Brands can enhance their reach and impact by collaborating with Muslim influencers and creating targeted, faith-aligned content that resonates during this season.

Ramadan is a time of reflection and celebration for over 1.9 billion Muslims worldwide. As the holy month approaches, brands are recognizing the opportunity to connect with this influential consumer group through authentic and culturally resonant campaigns.

In 2025, many mainstream brands have embraced Ramadan marketing, offering special collections, exclusive deals, and campaigns that reflect the spirit of the season. These efforts go beyond traditional advertising—they aim to build lasting relationships with Muslim consumers by aligning with their values and traditions.

In this post, we’ll explore key campaigns from major brands and provide insights on how businesses, large or small, can engage the Muslim market during Ramadan:

IKEA

IKEA has launched a Ramadan-themed home collection, featuring décor, furniture, and exclusive offers designed to enhance family gatherings and celebrations. Their campaign highlights the importance of creating warm, inviting spaces for Iftar and Suhoor, making Ramadan feel even more special at home. Explore IKEA’s Ramadan collection here.

Mamas & Papas

Mamas & Papas is celebrating Ramadan and Eid al-Fitr by offering a special collection of baby and toddler outfits designed for the festive season. Their campaign focuses on making a baby’s first Eid memorable with stylish and comfortable clothing, as well as thoughtful gift ideas. The collection features soft, breathable fabrics and intricate details like ‘Eid Mubarak’ embroidery, catering to infants up to 4-year-olds. Additionally, Mamas & Papas is engaging the community through social media initiatives, including a chance to win a hamper worth 1,000 AED, enhancing customer interaction during the holy month.

Louis Vuitton

Louis Vuitton introduced the LV Mirage Capsule Collection 2025, a luxurious ensemble encompassing ready-to-wear apparel, leather goods, accessories, and dining art pieces. The collection features a rich palette of deep blue, copper, and gold, reimagining iconic bags like the Vanity Chain Pouch, Alma BB, and Capucines Mini. This campaign seamlessly blends tradition with modern elegance, offering pieces that transition effortlessly from day to night. (Villa88)

Image Credit: Villa88

Loro Piana

Loro Piana’s Ramadan Collection focuses on the art of layering, presenting pieces with sleek lines and fluid silhouettes. The collection includes intricate floral jacquards, rich gold embroidery, and geometric patterns, embodying simplicity and sophistication. This campaign pays homage to tradition while embracing contemporary luxury. 

Alexander McQueen

Alexander McQueen unveiled an exclusive Ramadan collection featuring six ready-to-wear ensembles that exemplify modest fashion. Available online and in select stores, this collection reflects the brand’s commitment to inclusivity and cultural appreciation, offering pieces that resonate with the essence of Ramadan. (Fact London)

TikTok

TikTok launched the Ramadan with TikTok 2025 initiative, providing brands with insights and tools to connect with users during the holy month. Their campaign emphasizes the platform’s role in inspiring product discovery and joyful engagement, with 88% of users in Indonesia discovering products on TikTok during Ramadan. TikTok offers a comprehensive Ramadan Playbook and industry-specific insights to help brands maximize their impact during this period. (TikTok Ramadan).

Why Inclusivity Matters: The Buying Power of Muslim Consumers

Brands that recognize and cater to Muslim consumers are tapping into a global market worth over $2.4 trillion in spending. According to DinarStandard’s State of the Global Islamic Economy Report, Muslim consumer spending on fashion, food, and lifestyle is growing rapidly, with the Islamic fashion industry alone projected to reach $375 billion by 2025.

Key markets, including the Middle East, Southeast Asia, and Western nations with large Muslim populations (UK, US, Canada, France, and Germany), present massive opportunities for brands.

Yet, many brands still overlook this segment, missing out on a 1.9 billion-strong consumer base that actively seeks brands that respect and celebrate their values. Inclusive marketing is not just ethical—it’s good business strategy.

What Small Businesses Can Learn from These Campaigns

Small businesses looking to connect with Muslim consumers can take valuable lessons from these mainstream brands:

• Be Authentic & Culturally Respectful
  – Understand Ramadan’s values: family, community, generosity, and faith.
  – Partner with Muslim creators or consultants to ensure cultural authenticity.

• Leverage Social Media & Digital Marketing
  – TikTok, Instagram, and YouTube are powerful platforms for Ramadan campaigns.
  – Engage with Muslim influencers to boost reach and credibility.

• Offer Exclusive Ramadan Deals & Collections
  – Curate Ramadan-themed products (modest fashion, halal foods, home décor, gifting options).
  – Promote special discounts or limited-edition collections for the holy month.

• Showcase Representation
  – Feature Muslim models, families, and cultural elements in your campaigns.
  – Ensure inclusivity in your product offerings (modest fashion, halal options, prayer-friendly activewear, etc.).

Even without big-budget campaigns, small businesses can successfully engage Muslim consumers by being intentional, respectful, and strategic.

Ready to Connect with 1.9 Billion Muslim Consumers?

Contact Muslim Ad Network to learn how your brand can effectively reach and engage this influential audience.

The post How Mainstream Brands Are Engaging Muslim Consumers This Ramadan appeared first on Muslim Ad Network.