Key Takeaways:

1. Understanding the Power of the Market: Muslims form a large and economically influential demographic, with a global economic impact projected at $3.2 trillion by 2024. Businesses that wish to stay relevant and expand their reach must consider the Muslim audience as a critical part of their marketing strategy.
2. Culturally Aligned Content is Essential: Brands that resonate with Muslim consumers are those that respect Islamic values, avoid stereotypes, and tailor their content to align with religious practices and beliefs. Marketing around significant dates like Ramadan and Eid, as well as partnering with Muslim influencers, can boost credibility and engagement.
3. Mobile and Social Media are Vital Channels: Digital engagement among Muslims, especially younger, tech-savvy generations, is predominantly mobile-centric. Data shows that during key periods such as Ramadan, consumers prefer browsing and interacting via smartphones. Utilizing social media and platforms optimized for mobile can significantly enhance reach and impact.

As a vibrant and rapidly expanding demographic, Muslims represent a significant market opportunity for businesses looking to engage diverse audiences. With over 1.9 billion Muslims globally and a projected economic footprint of approximately $4.9 trillion by 2025 (as reported by the State of the Global Islamic Economy 2022/2023), understanding how to effectively market to this group is crucial. Here’s how brands can connect authentically with Muslim consumers in the digital space.

Why Market to Muslims?

The Muslim market is not just vast in size but also rich in diversity. Pew Research Center estimates that by 2060, Muslims will be one of the largest global demographics, contributing to a collective spending power of approximately $200 billion annually in the U.S. This diverse community encompasses a variety of cultures, languages, and traditions, making it essential for brands to approach marketing with sensitivity and awareness. You can read more about global Muslim demographics in Pew Research’s report on the Future of World Religions here.

Furthermore, many Muslims are part of younger generations who are digital natives. According to the 2019 Islamic Economy Report, the halal economy is projected to grow rapidly, encompassing sectors such as fashion, food, and travel. Businesses that adapt their strategies to meet the expectations of this community are likely to see significant benefits.

Digital Habits of the Muslim Audience

Social Media and Influencer Marketing

Muslims frequently use platforms like Instagram, TikTok, and YouTube to discover new brands and products. Engaging, relevant content during key Islamic events, such as Ramadan, can significantly enhance audience interaction. Brands can leverage this time to create content that reflects Islamic values, celebrations, and community spirit.

For instance, our piece, “Tapping into the Halal Beauty Boom: Strategies for Men’s Grooming Brands”, emphasizes the importance of addressing the specific needs and interests of Muslim consumers during peak seasons like Ramadan. It highlights how brands can utilize influencer marketing effectively to reach this audience, as influencers often have a direct line of communication with their followers, making them key players in the marketing ecosystem.

Mobile-First Approach

With a high smartphone penetration rate in Muslim-majority countries, ensuring your content is mobile-optimized is essential. This demographic frequently accesses the internet via their phones for everything from shopping to socializing. Data suggests that mobile devices account for more than 70% of online activity among Muslim consumers.

Effective strategies for reaching Muslim audiences digitally can be found in our article, “Enhancing Charity Marketing Strategies to Engage the Muslim Audience (Part 2)”. This article explores how charities can benefit from mobile-optimized campaigns, emphasizing the significance of mobile technology in the digital age.

Building Culturally Relevant Content

Respect for Islamic Values

Authenticity, modesty, and community resonate deeply with Muslim consumers. Brands must avoid stereotypes and create culturally sensitive content that reflects the values and beliefs of their audience. The importance of respect for Islamic principles cannot be overstated; brands that fail to adhere to these principles risk alienating potential customers.

Learn more about common pitfalls in our article here. This piece discusses how brands can navigate cultural sensitivity while maintaining a strong marketing strategy, showcasing successful case studies along the way.

Targeted Islamic Dates

Key Islamic celebrations, such as Ramadan and Eid, are excellent opportunities to connect with Muslim consumers. These occasions are not just religious observances; they are also significant commercial events, where many Muslims seek to purchase gifts, food, and clothing.

Seasonal marketing strategies are discussed in detail in “Leveraging AI and Video Marketing Trends to Engage Muslim Consumers”. This article outlines how brands can use technology to create impactful campaigns that align with the Islamic calendar, maximizing engagement and sales.

Halal and Ethical Branding

Ethical brands that adopt halal practices can build trust within the Muslim community. Halal certification is a vital consideration for many consumers, affecting their purchasing decisions across various categories, including food, cosmetics, and pharmaceuticals. Brands that demonstrate a commitment to ethical practices and transparency often find that they resonate more deeply with Muslim consumers.

Explore why ethical branding resonates in our article, highlighting the brands that successfully navigate the halal market and why their commitment to ethics is pivotal in winning over Muslim consumers.

Influencer Partnerships

Collaborating with Muslim influencers who align with Islamic values can enhance brand credibility. Influencers can act as authentic voices within the community, helping to bridge the gap between brands and consumers. Their recommendations often carry significant weight, and partnering with the right influencers can lead to increased brand loyalty.

For insights on leveraging influencer marketing, see our previous blog. This piece delves into how brands can identify and work with influencers who genuinely connect with their audiences, thus maximizing their marketing efforts.

Brand Successes in the Muslim Market

Several brands have successfully captured the Muslim market by understanding their unique needs and values:

1. Nike Pro Hijab: By developing the Pro Hijab line, Nike addressed the needs of Muslim women athletes, demonstrating inclusivity and understanding of cultural sensitivities. This innovative product launch reflects Nike’s commitment to diversity and its willingness to cater to the specific needs of Muslim women.
2. Crescent Foods: This halal food provider in the U.S. has successfully built a loyal customer base by promoting halal certification and ensuring that their products meet the dietary requirements of Muslims. Their focus on quality and community engagement has established them as a trusted brand within the halal market.
3. Modanisa: An online fashion retailer specializing in modest clothing, Modanisa effectively engages customers through targeted digital marketing strategies. By embracing the values of modesty and inclusivity, they have tapped into a growing market of Muslim women seeking fashionable yet modest clothing.

Avoiding Pitfalls

Cultural sensitivity is essential when marketing to Muslims. Brands should avoid generic messaging and recognize the diversity within the community. This demographic includes various ethnicities, traditions, and interpretations of Islam, and a one-size-fits-all approach will not be effective.

For more information, refer to our previous article which explores how brands can tailor their local marketing efforts to better resonate with Muslim consumers, emphasizing the importance of personalization and local relevance.

Using Targeted Digital Channels

While social platforms are vital, specialized advertising networks can yield better results. Muslim Ad Network effectively connects brands with Muslim audiences through targeted digital channels. Our advertising network specializes in delivering ads to Muslim consumers across a variety of platforms, ensuring that your message reaches the right audience.

For further details, check our page for more about our services. Here, you can find resources to help you launch effective campaigns that resonate with Muslim consumers.

Conclusion: Partner with Muslim Ad Network

Marketing to Muslims presents a valuable opportunity for brands to engage with a fast-growing and diverse audience. At Muslim Ad Network, we specialize in culturally sensitive advertising strategies tailored to Muslim consumers. Our team understands the unique needs and preferences of this demographic, helping brands to connect authentically and effectively.

Contact us today to discuss how we can elevate your brand’s outreach in the Muslim market. By leveraging our expertise, you can navigate this vibrant landscape and unlock the potential of marketing to Muslims in the digital age.

The post Marketing to Muslims in the Digital Age: A Guide for Businesses appeared first on Muslim Ad Network.

In a social media u-turn, one of the most popular trends dominating attention on TikTok encourages users to stop spending too much. Users are being urged, by a new generation of influencers, to practice sustainability and abstain from passing fashion trends.

In just a few weeks since the craze started, thousands of videos with the hashtag #deinfluencing amassed nearly 200 million views.

Deinfluencing Has Come at the Right Time

At a time when the cost of living keeps rocketing up, it makes so much sense that social media influencers find a home in such a trend. Many of the same individuals who have admired and acted upon influencers’ consumer advice believe it to be immoral and crude for them to advise their followers to make unnecessary purchases when some people cannot afford to eat. What’s worse is that influencers are not only given these products as gifts; they are also paid to advertise them.

Deinfluencing TikTok videos don’t only come in a “don’t-buy-this” format, they can be as simple as the influencer actually showing what they use in real life, like Aysha Harun who has 6.6 million likes on TikTok:

It can also come in the form of showing what one purchased for very little money and still looks good on you.

Deinfluencing is a sensible strategy when people are actively looking for ways to save money right now. Excessive consumption generally has a downside, not the least of which is how harmful it is to the environment.

After subsisting on a diet of paid partnerships and sponsored content, your Muslim customers are starving for authenticity, which is one of the main reasons deinfluencing is popular. Whether to trust or not to trust influencers is an issue. This is connected to an overall feeling of gloom about living in a culture where we are constantly sold something.

Every Muslim brand should consider supporting or even implementing deinfluencing. It seeks to combat the insatiable desire for material goods promoted by influencers and the latest trends. If mainstream audiences are realizing they don’t need an abundance of material things, imagine how this will resonate even more with Muslim consumers. 

Deinfluencing is essentially the rejection of extreme influencer culture and embracing being moderate. In this day and age, it may appear to be an extremely brave declaration, but moderation in our lives and actions is a fundamental concept in Islam.

But waste not by excess: for Allah loveth not the wasters.

Source: Quran 6:141

Moderation means the praiseworthy character traits situated in between two extremes-excess and deficiency-like generosity, which is between extravagance and stinginess; and courage, which is between foolhardiness and cowardice. Moderation means ‘justice’.

Source: Moderation in Islam

Skepticism Around Deinfluencing

It’s great to discourage unnecessary consumption, but deinfluencing is still in its early stages. It remains to be seen whether it will have the desired impact on influencer culture. Some question whether the trend will have a positive impact, owing to the fact that some “deinfluence” certain products only to turn around and recommend alternatives, effectively promoting a product.

For example, removing a popular halal cosmetic product and promoting the one the influencer uses instead still encourages spending. Some argue that using this type of deinfluencing  content defeats the whole purpose of it. One could argue that this is a bit harsh. Why? Because it is best practice to provide an alternative when telling someone to stop doing something; otherwise, they will continue to do it. 

Moderation in purchasing is a trend that could restore sanity and balance to social media purchasing behaviors, and deinfluencing could be the first step.

End of Influencer Marketing?

This is by no means the end of influencer marketing and if you are looking for Muslim influencers, the deinfluencing trend should not deter you. Recommending and selling is still a  powerful consumerist tool. However, you should expect influencers to adopt a more authentic stance in a bid to ensure followers trust them. Being authentic is the reason why influencers became so popular in the first place.

Consumers today do not believe that influencers truly support the products they promote. In the cosmetics industry, new beauty ventures are frequently labeled as “money grabs,” and recommendations are accused of being sponsored or paid for.

“I don’t think it’s surprising that we are seeing this trend. Influencers became popular in the first place as people trusted their opinions more than traditional advertising and news. There was a hunger for the truth, seeing real people doing day-to-day things, and using products we might be interested in. But there has been a shift. With the rise of influencer marketing … some of that authenticity and trust has been lost.” – Hannah Turner, Senior Influencer Account Manager at Disrupt

Influencers may seek authenticity once more in order to protect their income, but it’s a step up from being paid a fortune to casually recommend some subpar bogus tan to millions of people.

Whether deinfluencing is just another TikTok fad or a long-term shift, one thing is certain: it has sparked a much-needed discussion about how we buy.

Conclusion

If you use influencer marketing as part of your marketing strategy, or this is something you have considered, you will know that the power lies in gaining the trust of your followers. Deinfluencing allows authenticity and although this is a word which is thrown around casually when talking about influencer marketing, it remains the key to influencer strategy. Will an anti-consumerist revolution, materializing on the very same apps that are engineered to sell to us, survive? That remains to be seen, but as long as your content is authentic you can incorporate an influencing (or deinfluencing) strategy for your halal brand, today.

The post Deinfluencing and Your Muslim Brand appeared first on Muslim Ad Network.

Andrew Tate, a British-American kickboxer and internet personality, has converted to Islam, according to several online media outlets.

A video of Andrew Tate praying (Salah) at a mosque in Dubai has gone viral on social media platforms. Andrew is shown in a video learning how to pray from renowned MMA fighter Tam Khan in Dubai.

Despite being banned by most of the major social media platforms for his brutal and direct style of expression, he was still the third most googled personality on the internet (stats from September 2022).

The Most Searched People in 2022

There are plenty of articles online talking about his journey toward Islam, but our article is not about that. What is so astonishing is Tate’s popularity with young Muslim men in the west. 

Can your halal brand learn anything from him?

Before we go any further you need to understand that Andrew Tate made many choices in life and said many things that are not compatible with Islam. However, he was not a Muslim at the time when he said it. So if you are a Muslim reading this, I suggest caution when looking up his material. Don’t say you were not warned :)!

Now let us look at the marketing side of things:

1. Why he drew in so many young Muslim men
2. What lessons your halal brand can learn from all of this

Filling Gaps in the Muslim Community

On Muslim Ad Network we have mentioned the attitude that young Muslims in the West have today so many times. They want to be spoken to like they matter and Andrew Tate did just that.

• To begin with, he praised Islam and implied that it is the solution to today’s problems whenever he got a chance. 
• He advocated men being men and them having to get off their backs and become people of value.
• In Islam, men are expected to be strong leaders of their community, yet many young Muslim men never felt that there was an alternative to being pushed down with accusations of toxic masculinity whenever they stood up for their manhood until he came along.
• Some liked him because they believed that despite some controversy surrounding him, he brought positive attention to Islam.

“We shouldn’t be dismissing someone just because he said something you didn’t like,” Huzaifa told Middle East Eye. “As Muslims, we should be happy and honored that a non-Muslim with such a high following and reach like Tate is bringing more attention to our religion.”  – Middle East Eye

For good or bad, we could go on and on about why he attracted so many young Muslim men in the west.

However, there is a bigger issue here that needs to be addressed. It seems there is a big gap in the needs and wants of young Muslims in the west that is not being catered to. This leaves the Muslim youth vulnerable as they seek to find that satisfaction in places that may not be appropriate. At least with Andrew Tate, he was sincere to Islam’s teachings and reverted to Islam but what’s next? This is an issue that needs all Muslims to come together and work on as one nation so it is too big for us at Muslim Ad Network to talk about in depth.

But, as the world’s biggest Ad Network that specializes in targeting Muslim consumers, we know a thing or two about marketing and advertising and what your Muslim or halal brand can learn from Andrew Tate.

Andrew Tate Marketing Strategy for Muslim Brands

Let us now look at how Andrew Tate built and maintains his personal brand and what your Muslim or Halal brand can adopt to attract more Muslim consumers.

So there it is. We pray for our brother and new revert to Islam, Andrew Tate to stay strong and on the right path. 

Get proactive and start implementing the tactics mentioned above for a stronger presence and better advertising to your Muslim audience.

The post What Muslim Brands Can Learn From Andrew Tate – a New Muslim appeared first on Muslim Ad Network.

We recently published an article to help you find the right influencers for your halal marketing. What if you were able to take it a step further and work with a virtual influencer, better known as a meta-influencer in the metaverse? 

“A virtual influencer, at times described as a virtual persona or virtual model, is a computer-generated fictional character that can be used for a variety of marketing-related purposes…” – Wiki

It seems more and more plausible that the metaverse is the next online frontier for halal brands so we encourage you to learn and experiment as much as possible.

Advertising in the metaverse for halal brands is in its early infancy, so creating and working with meta-influencers may sound too far-fetched for Muslim businesses at the moment. However, web3 is moving at the speed of light, and if you blink you get left behind. So, at the very least try to gain knowledge and start experimenting with the elements of web 3.0, like NFTs and the metaverse among other things.

Disclaimer: The Muslim Ad Network blog strives to give you top-notch information to help you market and advertise your business and organization. We urge those of the Muslim faith to investigate the permissibility (halal/haram) of tactics like creating avatars and meta-influencers for marketing purposes.

How Meta-influencers Can Change Your Muslim Marketing Approach

The metaverse – predicted to become an $800 billion industry by 2024 – offers your business or organization the chance to take advantage of consumer trends and investigate fresh ways to engage with customers. This is why influencer marketing in the metaverse is a natural piece of the puzzle. Influencer marketing is already massive on web2, with Insider Intelligence estimating it to be a $15 billion industry in 2022. 

Let’s look at the four elements of meta-influencer marketing that will change your Muslim marketing approach:

1- Collaboration

There are many ways to collaborate with influencers on social media. These include sponsored social media posts, product discount codes, and more. Although these are effective ways to establish your presence, metaverse influencer marketing offers a more captivating collaboration with your brand.

Together with a meta-influencer, you can create a fully immersive 3D experience for the Muslim consumers you are targeting. For example, you can have the meta-influencer try out different modest fashion outfits to showcase your new autumn collection to their most active followers.

2- Monetization

You can monetize your joint ventures with meta-influencers on the metaverse thanks to NFTs or non-fungible tokens. The influencers you work with can grant followers admission to your sponsored events using NFTs. For example, you can offer collectible NFTs that also serve as tickets for your next installment of Halal Expo on web3. 

When used in this way, these special tokens create income for your brand and the meta-influencer. Not only that, but it will boost brand recognition, and give your Muslim customers a sense of exclusivity.

3- Initiation

We mentioned that influencer marketing is a massive industry. It is important to know that a growing part of that belongs to meta-influencers. However, there is a growing trend of brands creating their own meta-influencers. This could be something you could explore if you are confident of its permissibility in Islam. 

Why? Because:

1) After your initial investment, you do not need to be paying large sums of money to meta-verse influencers to feature your products; Lil Miquela – for instance – is reported to get paid $1600 per Instagram post.

2) Although meta-influencers like Serah Reikka have tried to reach out to Muslim audiences, the rest of her content is not palatable to a Muslim audience. This would be the case with all the virtual influencers currently available for collaboration.

4- Diversity

The real-world influencer industry has a diversity problem. A 2020 study by MSL showed that although black, indigenous, and people of color represent a market worth $4.8 trillion in buying power, there is a 35% pay gap between black and caucasian influencers. This is the biggest racial pay gap in any industry.

This is an opportunity for you when using or creating your own meta-influencer to promote those with minority backgrounds, given that they have the relevant Muslim audience for your products of course.

Conclusion

In this short blog post, we highlighted the current situation with brands collaborating with meta-influencers. We also discussed how your brand may use these influencers to engage Muslim users in the metaverse. We would like to reiterate that at the moment you should at least focus on gaining knowledge and experimenting with web3 elements including the metaverse and meta-influencers.

To start engaging with Muslim consumers more directly through online advertising, feel free to click the “START TARGETING MUSLIM CONSUMERS” button below:

The post Marketing to Muslim Consumers With Meta-influencers appeared first on Muslim Ad Network.

Why Your Halal Brand Needs Influencers

According to Influencer Marketing Hub, influencer marketing is getting broader each day,

“…new influencer categories like financial influencers (finfluencers), skincare influencers (skinfluencers), and pet influencers (petfluencers) are emerging.” 

Moreover,

“…influencers begin to venture into other categories outside their original niche. For instance, beauty influencers have also covered other areas of interest, like travel, food, and fitness.”

So, why is this a good thing? Well, if you are targeting Muslim customers, there is a chance you have a niche product and may feel that there are not enough influencers that match what you are selling or offering as a service. Knowing about this trend changes everything for you.

In the same article, “Key Influencer Marketing Statistics You Need to Know for 2022” Jacinda Santora of Influencer Marketing Hub explains that:

“60% of marketers shared that influencer-generated content performs better and drives more engagement compared to branded posts”. She adds that by 2023 “influencer marketing expenditure is projected to reach $4.6 billion in the US alone.”

The Problem with Finding Influencers

Although you already know that influencer marketing is a big thing, what many marketers and business owners struggle with is finding the right type of influencer.

No one explains this issue better than Neal Schaffer:

“On the surface, influencer marketing seems simple enough. Find an online influencer, pay them some money, and watch them drive new faces to your product. The truth is that not just anybody can sell your product. You could back the Brinks truck into LeBron James’s driveway and offer him the world to push your product to his 40.7 million Instagram followers. But if it’s not something his followers would be interested in, it’s a massive waste of money.” You can read more about this in his article, “7 Tips and 12 Tools to Find Influencers for Your Brand”.

Know Which Type of Influencers You are Looking For

Size matters when it comes to choosing the right influencer but not how one might expect. You need to know where to find the right balance between influencer follower size and engagement for your halal business.

Influencer Type by Size

Mega-influencers – 1 million+ followers

Mega-influencers have a large following and a great reach on social media thanks to their A-list celebrity status. However, they will offer you very low engagement. Studies have found that the rate of engagement decreases as the influencer’s total follower count rises.

Macro-influencers – 50K to 500K followers

B-list celebrities  (actors, athletes, etc. who are not at the very top) or even C-list (famous for being famous, reality show stars, etc.) can leverage their reputation to help you gain followers. These can also be thought leaders with professional-style content. They have a very high price tag and may give your halal brand engagement that is just slightly better than that of mega-influencers.

Mid-tier Influencers – 50K to 500K followers

These are a powerful group of content creators who enjoy being trusted by their followers. You will get a wide reach and more engagement than with the first two categories. They have spent years getting to where they are with their audiences and are very experienced in delivering the right content.

Micro-influencers – 10K to 50K followers

This category of influencers is probably the most suited for your small or medium-sized halal business. Micro-influencers are more niche-focused and have established an intimate connection with their followers. Lesley Vos, for the Association of National Advertisers, mentioned that 82% of consumers buy products recommended by micro-influencers.

Nano-influencers – 1K to 10K followers

We would recommend nano-influencers if you are looking for strategic partners to grow together. Nano-influencers usually have a modest reach which is narrowed down to a certain niche. If your brand is in its infancy or has limited resources, nano-influencers offer an affordable alternative. However, the relationships you build over the years are priceless.

Influencer Type by Occupation

This is not an exhaustive list; also, remember what we said about new influencer categories popping up every day and how influencers are starting to explore possibilities outside their niche. We will also skip the obvious types of influencers like beauty, fashion, and travel to show you how broad the possibilities are.

Gamers

Gamers who live stream their games on platforms like Twitch or YouTube can garner millions of followers who are interested in learning more about gaming or improving their own gameplay.

Meet Yusha Eans:

Instagram mid-tire influencer with 97.7k followers and YouTube micro-influencer with 26.1k followers.

Photographers

The biggest camera companies tend to partner with the photography influencers in the mega-through micro-influencer categories to promote their cameras, lenses, and other accessories. They are among the best content creators in the industry.

Meet Amir Ahmadpour:

Instagram micro-influencer with 36.4k followers.

Parenting

A parenting influencer provides tips and tricks for new parents, reviews products, and shares their own failures and successes as parents. A wide range of products can be promoted by parenting influencers.

Meet Zuliat Lawal:

Instagram micro-influencer with 22.4k followers and a nano-influencer on YouTube with 1.54k followers.

Niche Sports

Niche sports influencers like skateboarders, arm wrestlers, free runners, and the likes, garner a lot of attention and followers. For Muslim audiences, being represented in these niches yet popular activities is really “awesome”! As a Muslim brand, it would be ideal to partner with such influencers.

Meet Ali Nasuh Mahruki:

Muslim mountain climber and macro-influencer on Twitter and Instagram with 304.9k and 343k followers respectively.

Fake Influencers

These fake accounts pay for more followers and engagement so they look like they’re influential. Some of them are easy to spot, but others require a bit more discernment.

Remember to take a close look at the following to spot any suspicious characteristics:

• Engagement rate
• Quality of comments
• Engagement with audiences
• Quality of followers
• Who they’re following

How to Find Muslim Influencers for Your Brand

Where to Look

Hashtags: Find trending hashtags relevant to your brand and reach out to influencers using them via Instagram direct message.

Influencer Marketing Platforms: Muslim influencer marketing platforms like M.I.N allow you to explore Muslim influencers in specified niches.

Social Media: Search for specific niche influencers in the search bar such as “Fashion Influencer,” or “Tech Influencer,” which can help you find influencers for your halal brand. 

Google: Google search is a vital tool for finding the right influencers, you can even come across ready-made lists of influencers in particular industries. Try searching ‘Best Muslim Fashion influencers,’ for example and there will be sites that have already created a list of them for you.

What to Look For

Meaningful Content: Look beyond follower size, and research the actual content an influencer is sharing. Check out the feeds of each influencer to see the kinds of messages they send and the causes they support.

Authority: Examine their level of familiarity and authority with the topics your brand cares about. Is their expertise apparent in their comments on the topics that matter most to your industry?

Relevant Engagement: An influencer may have a very high engagement for certain types of content they put out. However, look for content that is relevant to your brand, and if those types of posts get high engagement too.

Audience Overlap: You really need to examine the audience that the influencer engages with. There should be proper overlap and similarities between your brand’s audience and theirs. Otherwise, it won’t be of any use when it comes to creating awareness or generating demand for your product.

What to Do Next

Get Noticed: Engage with Muslim influencers on social media platforms. Comment on their posts, share their content and acknowledge their work. By doing so, you will attract their attention. Then you will be able to approach these influencers more effectively.

Approach: Now that you’ve got the influencer’s attention, send them a proposal that will earn them your business. The basic things to mention are:

• About you and how you got to know them
• The reason for reaching out
• The win-win opportunity you are offering
• The next steps they can take if they are onboard

Follow Up: Considering the high volume of messages influencers receive, your email may pass unnoticed. If you don’t hear from them after a few days, send a follow-up email. Send at least a few follow-up emails before moving on. Don’t forget to nurture your influencer relationships after your collaboration ends. It is just as important to manage your relationships with influencers, as it will benefit you in the long run.

Conclusion

As you can see from the article, getting the right type of influencers for your business is not a straightforward thing. Being a halal business or brand adds an extra layer of complication. However, considering that not many halal businesses and brands in your niche are currently doing influencer marketing with proper due diligence, you may see this as an opportunity.

Follow the tips and advice from this article and if you have any questions feel free to contact Muslim Ad Network.

The post How to Find the Right Influencers for Your Halal Brand appeared first on Muslim Ad Network.