One of the most important aspects of marketing and advertising in Islam is transparency and honesty. That also means that any points presented by marketing or advertising experts must be correct, with no room for doubt. 

Please read our article on Islamic Advertising Principles.

ChatGPT is being tested by marketers to create blog content, paid ads copy, copywriting, and more. If you are still new to the workings of ChatGPT as many people are, have a look at “The ChatGPT Guide for Muslim Marketing and Advertising”.

Let us now look at ChatGPT pitfalls, from a halal marketing and advertising perspective, and how to overcome them.

Non-Intentional ChatGPT Deceit

ChatGPT, like any other generative AI tool, depends on the data that it has been fed to create content. It does not have the ability to filter true facts from myths around a specialized niche like the Muslim consumer market.

As a user of this awesome technology that is still in its infancy, you are responsible for fact-checking based on the content you are creating. As a halal marketer and advertiser, you need to do your due diligence before publishing the content you create as fact.

There are no excuses for not checking the facts. Islamic law issues a stern warning against passing on all that one hears.

The Messenger of Allah (peace and blessings of Allah be upon him) said: 

“It is enough lying for a man to speak of everything that he hears.” – Narrated by Muslim in Al-Muqaddimah, 6; SahIh al-Jaami, 4482. 

One of the greatest scholars of Islam, Al Nawawi, comments about the issue of passing on every piece of information one receives, without proper knowledge of whether it is true or false.

“Usually, a person hears truth and lies, so if he speaks of everything that he hears, he is lying by telling of things that did not happen and lying by speaking of something other than the way it happened; and he does not have to do that deliberately (in order to be regarded as telling lies).”

ChatGPT May Lie Unintentionally

It seems that ChatGPT can be a bit mischievous or just delusional at times. Or maybe it just has the vivid imagination of a toddler. Either way, a research paper on ChatGPT revealed that it has a tendency to make up answers when there is a lack of available answers to a question.

The lies it tells are formatted in such a way that it is very persuasive. According to the research paper,

“When answering a question that requires professional knowledge from a particular field, ChatGPT may fabricate facts in order to give an answer…”.

Making factual errors is one thing, but an outright lie is something that could land you in hot water and may destroy your reputation and that of your client.

To keep it fair, I asked ChatGPT if it actually lies and it gave me a quite diplomatic answer:

Solution: Fact-check everything. The information that ChatGPT feeds you is available in some form on the internet (except for the made-up lies). There should be multiple sources for the same information. If you search deeper you may even find actual research and studies supporting the information. Use ChatGPT as a content-outline generator and not as the ultimate content generator.

ChatGPT Content Has Quality Issues

To say that ChatGPT content lacks quality is unfair because it has not been created with a mechanism to perform its own research and come back with unique content no one has written before. 

However, at the end of the day, if content marketing is part of your business and you offer that to other organizations, you need to keep in mind that you will be cheating on your clients if you just copy and paste from ChatGPT-generated content.

Also, because of the way generative AI works (taking bits and pieces) from available online sources, you could be committing plagiarism and both you and your clients could get in trouble. It is up to you to make sure that you (at the risk of sounding like a broken record) use ChatGPT as a content-outline generator and not as the ultimate content generator.

Offering quality to your clients is part of a Muslim’s mission to get the good in this world and in the hereafter. So, whether it is a physical product that you are selling or a service such as marketing consultancy and advertising, the concept is the same.

“And give full measure when you measure, and weigh with an even balance. That is the best [way] and best in result”. – [Quran – Surah al-A’rah, 35]

In Islamic literature, the words Ihsan and Itqan are used to refer to “quality,” which means perfection or a desire for excellence, perpetual self-evaluation, and so on. Itqan means “goodness” and represents the level of quality work, implying putting in the effort or performing a task in such a way that the highest or best results are obtained.

Solution: Going about your content creation process with ChatGPT only playing a supporting role and making research your top priority will yield better results than giving it undue importance. Remember, as a content marketer you are the creator. You have the creativity and talent and ChatGPT is just a tool.

General Pitfalls of Using ChatGPT

You should also be aware of other general short-comings of using ChatGPT as listed below:

Too Biased Language-Wise

ChatGPT has a certain bias to using words and sentences that renders all of its answers too formal. Some of its responses can also be too wordy and lack that human agility that makes a language more pleasant and cannot communicate in a colloquial style as humans do.

Lack of Emotional Triggers

As a marketer or advertiser, you know very well that most people buy due to emotional motivation rather than logic. ChatGPT is a machine and if you have ever used it you may have noticed that it lacks the prowess to trigger emotions in its responses.

Lack of Insight and Depth

Writing about the Muslim consumer market requires in-depth research to answer complex questions of which answers are not readily available. While ChatGPT can give you a standard answer with good grammatical accuracy, it does not give you its own insight. It just summarizes what it can find in its own data in an overly detailed manner that may look like an in-depth answer to the untrained eye.

To add perspective to the three aspects above I asked ChatGPT what a person should do when bitten by an ant while performing the Islamic prayer. If I asked a human being the same question they would most probably say, “I would continue praying and take care of the bite after I finish my prayers”.

However, the way ChatGPT is designed you will get a more detailed explanation that includes the aspects we mentioned above.

Conclusion

Muslim marketers and advertisers must be particularly careful when using ChatGPT for content. There is no excuse for spreading false or inaccurate information that misleads clients and customers and violates any part of the Islamic principles of running a business including communication and media.

There are numerous issues with ChatGPT that make it unsuitable for unsupervised content generation. It has biases and does not produce content that appears natural and contains no genuine insights.

Furthermore, its inability to feel or generate unique ideas makes it an unsuitable candidate for creating human expressions.

You should use detailed prompts merely to produce content that can be considered superior to the default content it generates.

Finally, human scrutiny of machine-generated content is not always sufficient, as ChatGPT content has been optimized to sound correct even when it is not.

You must be a subject-matter expert who can distinguish between correct and incorrect content on the subject of Muslim marketing and advertising and the halal industry.

The post Avoiding ChatGPT Pitfalls From a Halal Marketing and Advertising Perspective appeared first on Muslim Ad Network.

ChatGPT is on everyone’s mind these days, from students to marketers to scientists. Everyone is looking to understand what implications it has for their expertise and how to leverage this powerful tool to their advantage.

As a veteran of close to two decades in marketing and advertising, I have seen many trends come and go, but ChatGPT seems to have something different about it. So let us show you how you can explore its capabilities to enhance your halal businesses’ marketing and advertising strategies.

In this guide, we want to take away the noise and help Muslim marketers, and those who serve advertisements to Muslim consumers, understand how they can leverage the power of the most popular generative AI tool to maximize their output.

For the basics of generative AI read “Generative AI for Muslim Marketing and Advertising”.

Introducing ChatGPT for Muslim Marketing and Advertising

What is ChatGPT?

OpenAI, the creators of ChatGPT define it as follows:

“ChatGPT is a sibling model to InstructGPT, which is trained to follow an instruction in a prompt and provide a detailed response.”

That there is not the greatest definition in the history of definitions, is it? So I decided to ask ChatGPT itself and it answered:

I am ChatGPT, a language model created by OpenAI. I’m designed to understand and respond to natural language input from users like you. I can assist with a wide range of tasks, from answering questions to generating text based on prompts, and much more.

I guess the saying “no one knows you better than yourself” holds true in this case. So now I’m curious to understand what it thinks of itself and of course, I just had to hear it from the horse’s mouth.

How Can ChatGPT Help Marketers and Advertisers?

To my question “What can you do for marketers and advertisers?” ChatGPT highlighted the following:

• Create text-based content based on specific topics and prompts
• Provide audience research based on an analysis of online conversions
• Help build chatbots that provide personalized recommendations and support
• Search Engine Optimization analysis and recommendations
• Translate content for international audiences.

This shows how powerful ChatGPT is, and as an expert in content marketing, I think this is great. However, this is a good time in this guide to explain to you that ChatGPT is not perfect. If you have been to the ChatGPT site you will see that one of the first things it mentions is its limitations which include but are not limited to, incorrect or nonsensical answers and the overuse of certain phrases.

How to Write ChatGPT Prompts for Best Results?

Before we delve into the best ways to use ChatGPT for your halal advertising and marketing, let me first show the basics for generating the most relevant results for your prompts.

The first step would be to define a generative AI prompt. It is your written instructions that tell it what to do and how to do it. Look at the prompt I made below, asking ChatGPT to write “rap lyrics about Muslim consumers”. Its data may be limited to 2021 but I am pretty sure these rap lyrics are from the 80s. Nevertheless:

Verse 1:

Yeah, we gotta show love to our Muslim consumers

They’re a diverse community with different cultures

And we gotta respect their beliefs and practices

And make sure our products cater to their tastes and habits

Now notice how the quality improves when I beef up the prompt to “fantastic and lyrical rich rap verses about Muslim consumers”. Although it is still nowhere from winning awards, I think it moves us a whole decade further into the 90s:

Verse 2:

We’re not just a niche, we’re a global trend

From Indonesia to London, we transcend

Our culture is rich, and so are our pockets

We’re ready to invest, in brands that acknowledge

Guilty! I kind of enjoyed making this particular point. However, your halal business marketing and advertising is serious business and that is why you must learn how to write the right prompts for the best results.

Let’s now look at the essential steps for creating a clear, concise, and complete prompt. A prompt that gives ChatGPT everything it needs, but nothing more than what it needs.

Role-play Prompts: Introduce the level of expertise in the subject you want ChatGPT to base its answer on. In our example, we will use: “Experienced halal industry expert”. You can always keep the conversation going from different professional points of view with further prompts like “Now analyze what you’ve written as an economist”.

Specific Task: Tell ChatGPT exactly what you want from it. In our case, we want “a compelling two-paragraph pitch to invest in the halal industry”. For a more credible answer, you can ask for proof. For example: “Give me authoritative quotes, websites, and academic citations”.

Content Structure: Your prompt must outline the way you want the answer to be structured. A simple structure, in this case, can be:

• “State the problem”
• “Offer a pragmatic solution”
• “Back it with data evidence”

Goal: Explain what the goal of the content is, like: “Convince big brands to invest in halal products and services”.

So let us put this all together and see it in action.

Here is what ChatGPT returned from this query. You be the judge of the quality of the answer while keeping in mind the limitations we mentioned earlier.

Remember that generative AI does not create content out of anything and, having been involved in halal marketing and advertising for some time now, I can guess intelligently where some of the data in the answer is coming from. So whatever you do, do not copy and paste but use these answers as a starting point.

Integrating ChatGPT Into Your Muslim Marketing and Advertising

Easily Create Better Chatbots for Your Customer Service

Yes! Customer service is part of your marketing strategy and an important one at that. It is part of your brand image and can be an extension of your sales all in one. So getting it right can make or break your Muslim brand.

Due to the nature of the digital business era we live in, you will receive customers at inconvenient times with questions about a product they want to purchase or a problem with a purchase, among other things. Chatbots relieve pressure on your customer service team while also assisting customers in finding the answers they require more quickly.

However, the automated nature of chatbots severely restricts the spectrum of responses a bot can provide, frequently alienating and even losing buyers as a result.

This is where ChatGPT comes into play. Not only can machine learning be trained to adapt to the unique requirements of a business, but it also offers a human-like experience that has the potential to quickly make our current chatbots irrelevant.

If you have time on your hands and are tech-savvy, you can check out: “How to Build Your Own AI Chatbot With ChatGPT API: A Step-by-Step Tutorial”.

Large-scale Email Marketing

Email marketing is all about volume. Personalization is crucial but volume is the backbone, especially in the early stages of lead generation. This means that your Muslim brand will need a proper automation process.

ChatGPT automates a portion of the process, allowing you to manage email communications on a larger scale. It additionally enables you to streamline marketing and sales collateral, allowing your team to focus on prospects’ specific needs.

Implementing ChatGPT Into Your Email Marketing

(The list below is not exhaustive)

Personalized subject lines and body content: Use ChatGPT to produce customized subject lines and body content for emails based on recipient information such as name or interests. You can also use it to create custom email headers and footers.

Segmented email campaigns: Use it to generate various versions of an email aimed at various recipient segments, such as different age groups or interests. Remember the role-play prompts we spoke about earlier? That tactic is relevant for this too.

A/B testing: By fine-tuning and A/B testing, you can train the model on a smaller dataset of relevant text and provide text that is more relevant to your halal customers.

Multiply through integration: ChatGPT’s effectiveness will be increased when we incorporate data from other marketing tools. Instead of analyzing data from your marketing stack, you can consult ChatGPT.

Social Media and Content Creation

The pressure on brands to cut through the noise and truly stand out on social media is increasing. Maintaining the volume of content across multiple platforms while introducing more variety, such as short-form and long-form copy, blog posts, visuals, and videos, is essential.

Use ChatGPT to fuel the simultaneous push for high quantity and high quality. Allow it to take on the role of the content creator (under human supervision, of course) so you can free up time for developing a more effective multi-channel strategy that genuinely speaks to Muslim consumers and encompasses all available formats and content types.

You will need most if not all of the basics of writing a proper prompt that we discussed earlier when you create social media content on ChatGPT. Here is an example of a fun social media post for a modest fashion company that I created:

How about that? It even recommends hashtags. When we regenerated the response, ChatGPT even went out of its way to mention some of the products that Modefa may be selling on its website.

This is a fine example of where the text needs human intervention. First, it is speaking about the brand in the third person, instead, it should be in the first person (we have an incredible selection…). Second, you may not be selling abayas or may have them but not on sale rendering the text a bit misleading. But this is a small price to pay for such sophistication, especially for days when you have writer’s block.

Market Research

OK, so before we start on this one, please remember the data limitations of ChatGPT, at the time of writing this guide. I will now simulate an overly simplified version of a halal travel company researching the industry before it starts operating. My aim is to:

1. Collect demographic information
2. Identify my competitors 
3. Build and define audience personas 

So I started with demographic information and competitors:

Awesome! Now all I need to do is confirm the facts and, in the real world, I would need more than this of course.

I wanted to dig just a little bit deeper to show you how granular you can go with these prompts:

Looks like I am up against some high-quality competitors.

Next, was my favorite and I was really looking forward to what ChatGPT would say about my audience persona.

1/2

2/2

I needed to know how to approach this buyer persona, known as Aisha:

Of course, all of this does not even come close to the depth you need to go into for proper market research. However, it is the perfect place to start in combination with brainstorming sessions.

While this is all great, make sure you know the pitfalls of using ChatGPT for your halal marketing and advertising. We will cover this in an upcoming article.

Conclusion

So, that’s all you need to know to get started on ChatGPT, for now. 

Using ChatGPT can be an effective tool for your halal business, especially if you’re looking to connect with Muslim consumers. By understanding the unique needs and preferences of this demographic, you can create tailored marketing and advertising strategies that resonate with this niche audience on a deeper level.

From supporting social media recommendations and market research to providing personalized product recommendations, ChatGPT can help your business build trust and loyalty among Muslim consumers. 

By leveraging this new technology, your business can save time and resources while still delivering a high level of customer service. It is a very promising and enticing technology, but it’s important to remember to think about how you’re doing your work, what products and services you offer, and how AIs like ChatGPT can enhance workflows and help to deliver better customer experiences rather than to do it all for you.

If you’re ready to start advertising to Muslims, then we can help you at Muslim Ad Network. Don’t miss out on the opportunity to tap into this niche and growing market – start advertising with Muslim Ad Network today. 

The post The ChatGPT Guide for Muslim Marketing and Advertising appeared first on Muslim Ad Network.

It seems there is no way around it for Muslim brands and the halal industry. Artificial intelligence (AI) is everywhere and if you want to advertise or market to Muslims, and get it right, AI is inevitable.

If you have not done so yet, please read “Highly Effective Artificial Intelligence for Powerful Muslim Advertising” where we make a case for AI advertising for Muslim audiences, and “What Muslim Brands Must Know About Meta’s AI-driven Advertising”.

Who is Using AI for Marketing and Advertising?

According to Forrester’s new “Global State of AI in B2B Marketing Survey,” AI is utilized in marketing by 67% of B2B organizations. According to the study, more than 70% of respondents intend to “moderately” or “significantly” increase their plans for using AI in marketing processes.

Meanwhile, according to a survey of 250 US marketing executives, at B2C companies with a minimum annual revenue of $100 million, AI is widely used for predictive analytics, primarily for customer-level predictions of future behavior (51%), and forecasting customer trends (50%).

According to an MIT Technology Review Insights report, sponsored by Databricks, called “Global CIO research on business value–oriented AI adoption”, the use of AI in marketing and advertising is expected to grow more prevalent in the coming years, with a fifth (20%) of executives worldwide claiming it will have become “critical” to their job functions by 2025. 

Currently, the hottest topic on AI is generative AI.

What is Generative AI?

McKinsey&Company define Generative AI as follows:

Generative artificial intelligence (AI) describes algorithms (such as ChatGPT) that can be used to create new content, including audio, code, images, text, simulations, and videos.

Here are four different style images created with a text-to-image function that relies on generative AI. We used the keywords “hijabi”, “basketball”, and “no face”. The last keyword was used to make sure we do not create people with faces as this is regarded impermissible, according to Muslim scholars.

What is great about these images is that they can’t be found anywhere else online. This type of exclusivity gives brands some serious creativity ammunition.

Generative AI, which is based on machine learning, has many practical uses apart from creating images including creating new product designs and optimizing business processes. 

ChatGPT is arguably the most popular trending generative AI tool at the moment and marketers and advertisers just can’t get enough of it. ChatGPT stands for generative pretrained transformer. It is OpenAI’s artificial intelligence chatbot, released in November 2022, that can answer any question..

According to McKinsey&Company, in just five days, over a million people signed up to use it.

What Does the Future of Generative AI Look Like?

Recently, a 53-page report on the anticipated impact of generative AI on marketing and communications was published. “Generative AI for Marketing: Use Cases, Technological Developments, and Trends (2023-2025)” informs us that:

• Although generative AI is disrupting marketing, human creativity or oversight remains necessary and this work may be technologically augmented in the future.
• Marketers will undoubtedly be early adopters and experimenters as popular notions of generative AI spread rapidly.
• Generative AI startups are introducing a broad spectrum of products and services, some of which are based on foundation models (an AI model trained on a large amount of unlabeled data which can be adapted to many applications).
• To incorporate generative AI into campaigns without jeopardizing results or other aspects of organizational performance, certain skills and strategies are required.

The potential of generative AI reaches far beyond marketing and advertising and brands need to know this so as not to underestimate the power of this technology. For instance, Brian Burke, Research VP for Technology Innovation at Gartner explains:

“Early foundation models like ChatGPT focus on the ability of generative AI to augment creative work, but by 2025, we expect more than 30% — up from zero today — of new drugs and materials to be systematically discovered using generative AI techniques. And that is just one of numerous industry use cases.”

In an article published in January 2023: “Beyond ChatGPT: The Future of Generative AI for Enterprises” Gartner highlights their expectations:

• By 2025, 30% of large organizations’ outbound marketing messages are going to be synthetically generated, compared to less than 2% in 2022. 
• A major blockbuster film could be released in 2030 with 90% of the film produced by AI (from text to video), compared to 0% in 2022.

How Do I Get Started With Generative AI for My Muslim Business?

Don’t Rush But Don’t Delay

Even though generative-AI technology is exciting, your Muslim business should proceed with caution before assigning any of its core tasks entirely to generative AI. However, given the rapid pace at which this technology is developing and the explosive growth of its user base, failing to explore the possibilities that it offers could be just as risky. You can begin thinking about how your company could benefit from generative AI right now. 

Don’t Rely on Generative AI for Your Content Yet

Currently, the content produced by ChatGPT is not sufficiently precise enough to be safely published. ChatGPT makes use of a large and powerful data set, but it only extends to 2021 at this point in time. 

Amongst other things, this limitation means that a lot of its outputs are out of date. Content must be as fresh and relevant as humanly possible in the extremely fast-paced and constantly shifting world of online advertising.

The most concerning issue when employing ChatGPT for creating content is that Google appears to frequently regard AI-generated content as spam and devalues it in search engine results.

Design Your Generative AI Strategy

Determine how generative AI can add the most value to your halal business. Consider the following: creative design, merchandising, runway campaigns, or clienteling. Based on the potential impact on your business, prioritize the generative AI use cases you should investigate. Two examples of impact measures are increasing customer satisfaction and decreasing customer service wait times.

Once everything is in place, prioritize where you want to use generative AI based on its feasibility. This may also be determined by factors such as a team’s technical abilities. Create a short-term road map for testing and validating these use cases. Consider which long-term objectives to include, such as how to build a generative-creative platform that your marketing team can update and use.

It is probably tempting to have some fun with generative AI, but utilizing its power will take extra effort. Rather than haphazardly experimenting with existing tools, you must be deliberate in developing tools that can deliver value to Muslim Audiences.

Conclusion

The way in which we create content is being revolutionized every day with generative AI. By leveraging the power of this rapidly growing field of artificial intelligence you can create truly unique content, unlike anything that has been created before, for your halal business. With a diverse range of applications that go beyond images, video, and text there are numerous possibilities for marketing content for your halal advertising campaigns.

It’s an exciting time to dive into generative AI, and by gaining the necessary skills and knowledge while this concept is in its early stages, you have the power to navigate and shape the future.

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