Key Takeaways

1. The post-Eid period is a crucial moment to turn seasonal Muslim consumers into loyal, year-round customers.
   Thoughtful follow-up and culturally aware engagement can solidify long-term relationships.
2. Consistency in inclusive messaging matters more than seasonal visibility.
   Representing Muslim consumers beyond Ramadan and Eid signals authenticity and respect—building deeper trust.
3. Practical steps like gratitude messaging, everyday product relevance, and feedback loops go a long way.
   These small but intentional actions help maintain momentum and show Muslim consumers they’re a valued part of your community—not just a holiday target.

​In our recent blog, “Beyond Eid: How Brands Can Sustain Engagement With Muslim Consumers Year-Round”, we explored the bigger picture—how brands can build long-term, meaningful relationships with Muslim consumers beyond Ramadan and Eid.

Now, let’s zoom in.

You’ve just wrapped up a successful campaign. You may have seen a surge in engagement, sales, or even first-time customers from the Muslim community. The question now is: How do you keep the momentum going—right now, in the critical period just after Eid?

This is where many brands fall off. But if you continue the conversation with relevance, respect, and authenticity, you can turn seasonal engagement into lasting brand loyalty.

Here’s how.

1. Reconnect With Gratitude

Don’t underestimate the power of a sincere thank you. Reach out through email, social, or even a post on your website to show appreciation to your Muslim customers who supported your brand during Ramadan and Eid.

Why it matters: Gratitude is a deeply valued concept in Islamic tradition. A thoughtful thank-you post-Eid can set you apart as a brand that truly understands and respects its audience.

Action step: Send a short, authentic “thank you” email campaign. Keep it warm, culturally aware, and free of generic corporate language.

2. Transition from Festive to Everyday Relevance

Many Muslim consumers discovered your brand through Eid gift sets, Ramadan bundles, or culturally-aligned content. Post-Eid, help them see the continued value you offer.

What this might look like:

• A halal food brand shifts focus from iftar kits to healthy lunch or family meal planning.
• A modest fashion label introduces a “Back to Work” or “Summer Essentials” collection.
• A productivity app used during Ramadan for goal tracking now positions itself as a year-round spiritual/lifestyle tool.

Action step: Create a blog or content series that helps Muslim consumers transition from the festive mindset to everyday living—with your brand by their side.

3. Continue Inclusive Messaging Year-Round

It’s easy to spotlight Muslim representation during Ramadan—but what about the rest of the year?

Brands that build trust with Muslim audiences understand that inclusion isn’t a seasonal effort. Your marketing and creative choices should continue to reflect cultural awareness long after the Eid hashtags fade.

Tips:

• Include Muslim models, influencers, and creators across your campaigns—year-round.
• Celebrate other relevant milestones (e.g., Hajj season, Islamic New Year).
• Avoid the “Eid’s over, let’s move on” trap—stay consistent.

Action step: Review your content calendar and identify at least three future touchpoints to feature inclusive campaigns beyond Eid.

4. Invite Continued Engagement—Not Just Purchases

You’ve opened the door—now keep the conversation going. Give new customers a reason to stick around, not just for the next sale, but for a longer relationship.

Ideas to explore:

• Loyalty programs that reward referrals within the community.
• Post-Eid “thank you” discount codes or offers.
• Ask for feedback on their Ramadan/Eid experience with your brand.

Action step: Build a short survey asking Muslim customers what they want to see next from you. It shows care—and gives you valuable insight.

5. Start Planning for What’s Next

The most successful brands treat Ramadan/Eid not as a one-off, but as a building block in a broader strategy. Now is the perfect time to reflect, learn, and look ahead.

• What worked this year?
• What could you improve for Eid al-Adha or Ramadan 2026?
• Who can you partner with to deepen cultural relevance and authenticity?

Action step: Set a reminder for a post-Ramadan/Eid internal debrief with your marketing or brand team. Document learnings, feedback, and ideas for next year.

Final Thoughts: Be Consistent, Not Convenient

It’s easy to show up when a calendar tells you to. The real challenge—and opportunity—is in staying present after the holiday buzz fades.

By continuing to engage, listen, and provide value to your new Muslim consumers, you move from being a “Ramadan brand” to becoming a reliable, inclusive brand—one that earns trust and loyalty over time.

Let Muslim Ad Network Help You Keep the Momentum Going

Whether you’re a small business owner or part of a major marketing team, you don’t have to navigate this alone. At Muslim Ad Network, we help brands communicate authentically, respectfully, and effectively with Muslim audiences—during and beyond seasonal campaigns.

Contact us today to start building longer-lasting, more meaningful relationships with the Muslim consumer market.

The post Beyond Eid (Part 2): Turning Seasonal Shoppers into Loyal Muslim Consumers appeared first on Muslim Ad Network.

Key Takeaways

1. Sustained Engagement Builds Long-Term Loyalty – Brands must extend their marketing efforts beyond Ramadan and Eid by maintaining customer relationships through post-Eid follow-ups, extended promotions, and community involvement.
2. The Muslim Consumer Market is Growing – With the global halal consumer market valued at $2 trillion in 2024, businesses that consistently engage with Muslim audiences year-round can tap into a rapidly expanding and influential demographic.
3. Content and Community-Centered Strategies Matter – Creating valuable content on halal lifestyle topics and supporting Muslim community initiatives help brands stay relevant, foster trust, and strengthen their connection with Muslim consumers beyond seasonal campaigns.

​With Eid al-Fitr having just concluded, brands that have completed their Ramadan and Eid marketing campaigns should recognize that the work doesn’t stop here. Maintaining the momentum throughout the year is essential to foster lasting relationships with Muslim consumers. By implementing strategies that extend beyond the festive period, brands can ensure continuous engagement with this dynamic and influential market segment.​

Understanding the Market Potential

The global halal market is substantial and growing. In 2024, the halal consumer market, encompassing food, financial services, and other goods and services catering to Muslims, was estimated at $2 trillion globally. Neglecting year-round engagement with Muslim consumers means missing out on a significant and expanding market.​

Post-Eid Follow-ups

After the festive period, thoughtful follow-up communications can reinforce a brand’s commitment to its Muslim customers. Sending thank-you emails, customer appreciation messages, or offering special loyalty rewards demonstrates recognition and value. Such gestures can enhance customer retention and encourage repeat business.

Extending Promotions

Extending promotions beyond Eid caters to late shoppers and maintains sales momentum. For instance, offering post-Eid discounts or limited-time offers can appeal to those who may have missed initial sales, ensuring continued engagement and revenue flow.

Building Community Relationships

Authentic engagement involves supporting the community year-round. Partnering with charities or sponsoring events that benefit Muslim communities not only demonstrates corporate social responsibility but also resonates with consumers who value brands that understand and uphold their values. A study revealed that 86% of American Muslim consumers believe companies need to make more effort to understand Muslim values.

Content Marketing Beyond Eid

Developing content that aligns with Muslim consumers’ interests can keep a brand relevant throughout the year. Topics such as halal lifestyle, modest fashion, or Islamic finance can be explored through blogs, social media posts, or guides. This approach not only provides value but also positions the brand as a knowledgeable and trustworthy resource.

Understanding the Market Potential

The global halal market is substantial and growing. In 2021, Muslim spending on halal food was approximately $1.26 trillion, with projections estimating an increase to $1.67 trillion by 2025 (Statista). Additionally, the halal beauty market in the Middle East is valued at $46 billion and is expected to reach $60 billion by 2025 (Vogue Business). Neglecting year-round engagement with Muslim consumers means missing out on a significant and expanding market.

Conclusion

Sustained engagement with Muslim consumers beyond Eid requires thoughtful strategies that acknowledge and respect their values and lifestyles. By implementing post-Eid follow-ups, extending promotions, building community relationships, and creating relevant content, brands can cultivate enduring connections and tap into the vast potential of the global halal market.

Take Action Today

To maximize your brand’s reach within the Muslim consumer market, partner with Muslim Ad Network—the leading platform for reaching engaged Muslim audiences year-round. Contact us today to learn how we can help you develop targeted, effective marketing strategies that resonate with this valuable demographic.

The post Beyond Eid: How Brands Can Sustain Engagement with Muslim Consumers Year-Round appeared first on Muslim Ad Network.

Key Takeaways:

1. Authenticity Drives Engagement: Consumers are increasingly drawn to brands that authentically represent diverse communities, particularly during culturally significant events like Eid. Genuine campaigns that resonate with the values and traditions of the Muslim community foster stronger brand loyalty and trust.

2. Diverse Representation Matters: Brands that feature diverse and accurate portrayals in their marketing campaigns not only appeal to a wider audience but also drive higher sales. Research shows that consumers are more likely to support brands that align with their values, making inclusive advertising a smart business strategy.

3. Collaborations and Community Engagement Are Essential: Successful Eid campaigns go beyond token gestures, engaging with Muslim creatives, influencers, and content creators. By understanding cultural nuances and supporting initiatives that matter to the community, brands can create campaigns that are both meaningful and impactful.

In recent years, an increasing number of mainstream brands have embraced inclusivity by launching marketing campaigns that celebrate Eid. This shift not only acknowledges the cultural and religious significance of the festival but also reflects the growing demand for authentic representation in advertising.​

A global study by Kantar in 2024 revealed that 75% of consumers say that a brand’s diversity and inclusion reputation influences their purchase decisions. This finding underscores the importance of authenticity in marketing, especially during culturally significant events like Eid. 

However, for brands to truly connect with their audience, these campaigns must go beyond surface-level marketing and demonstrate a genuine understanding of the values and traditions associated with Eid.​

The Importance of Being Genuine

Consumers today are more discerning than ever, and they can easily recognize when a brand’s campaign is merely performative. Eid holds deep cultural and religious meaning for millions worldwide, making it crucial for brands to approach these campaigns with sincerity.

A 2023 survey by Numerator found that 63% of consumers consider diverse representation in advertising important, with 47% more likely to purchase from brands that feature diversity. This sentiment is particularly strong among younger and racially diverse consumers, highlighting the importance of authenticity in marketing. 

Authenticity comes from working with Muslim creatives, ensuring accurate representation, and understanding the traditions that make Eid special. Brands that take the time to engage with the community and tailor their offerings thoughtfully are the ones that resonate most.

Successful Eid Campaigns by Mainstream Brands

Many well-known brands have successfully launched Eid campaigns that showcase inclusivity while maintaining brand relevance.

• George by ASDA: The brand’s Eid 2025 campaign features a thoughtfully curated collection of fashion and homeware, catering to the needs of Muslim families preparing for the celebration. By offering a range of modest clothing and festive décor, George by ASDA provides a one-stop solution for customers looking to mark the occasion in style.

• Tesco: Though not a 2025 campaign, Tesco’s previous Ramadan and Eid campaign, “Alia’s ‘Worth the Wait’ Samosas,” was an excellent example of authentic storytelling. The advert beautifully captured the anticipation of Eid celebrations, focusing on the importance of family traditions and community spirit. 

• Luxury Brands: High-end fashion houses such as Dior and Chopard have also recognized the significance of Eid by launching exclusive collections inspired by Middle Eastern aesthetics. These brands have successfully positioned their products as meaningful gifts during the festive season, reinforcing the importance of luxury and tradition in Eid celebrations. As reported by Euromonitor International, the Middle Eastern luxury goods market is expected to grow at an annual rate of 6.7%, driven by increased demand from Muslim consumers during significant events like Eid. 

• John Lewis: John Lewis has released an Eid campaign that highlights the joy of gifting and togetherness. Their campaign includes a selection of festive decorations, elegant dinnerware, and carefully curated gifts that appeal to families celebrating Eid. The inclusion of real Muslim families in their advertisements adds an element of authenticity that resonates with consumers. Next: Next has embraced the spirit of Eid with a dedicated fashion campaign that caters to individuals looking for stylish yet modest attire. By promoting festive outfits that blend tradition with contemporary fashion, Next demonstrates an understanding of the evolving preferences of Muslim consumers.

The Future of Inclusive Eid Campaigns

As brands continue to embrace inclusivity, there is a growing expectation for campaigns that go beyond token gestures. A report by Deloitte found that 69% of consumers believe brands should strive for deeper cultural relevance rather than simply showcasing diversity. Collaborations with Muslim designers, influencers, and content creators can help ensure that campaigns feel both respectful and relevant. Additionally, brands that actively support charitable initiatives during Ramadan and Eid further strengthen their connection with the community. According to Harvard Business Review, consumers are 4.5 times more likely to purchase from brands that align with their values, making charitable collaborations a smart investment for brands. 

By prioritizing authenticity, representation, and thoughtful engagement, brands can create meaningful Eid campaigns that not only celebrate diversity but also foster long-term customer loyalty. As inclusivity becomes a central focus in marketing, those who truly invest in understanding and honoring cultural celebrations will continue to stand out.

Get Expert Guidance for Your Next Eid Campaign

For brands looking to craft authentic and impactful Eid campaigns, working with specialists who understand the Muslim market is essential. Muslim Ad Network can help you connect with the right audience through culturally relevant and effective advertising strategies. Contact Muslim Ad Network today to ensure your Eid campaign resonates with the community and drives meaningful engagement.

The post Inclusive Eid Campaigns by Mainstream Brands: Celebrating Diversity with Authenticity appeared first on Muslim Ad Network.

Create a “holiday shoppers” list. You’ll be primed and ready to market to this group in the months leading up to Ramadan and Eid next year.

More of the Same

Segment your Muslim customers by the product purchased during Ramadan/Eid and sell them more of what they’ve already bought next year.

The Gift of Data

Success during Ramadan and Eid is not just about revenue. The data you collect from new customers can be a customer retention goldmine for next year’s peak season.

The post [Video x3] Post Ramadan & Eid Marketing & Advertising appeared first on Muslim Ad Network.

There are some common reasons for unsuccessful Eid campaigns. It’s important to understand your audience and tailor your messaging to appeal to them. Failing to do so can result in negative branding and backlash. 

Approaching Eid ad campaigns like you would do so for Christmas ad campaigns or any other holiday-season ad campaign is probably one of the most common mistakes by brands and marketers alike. Let us look at some basics first before we dive into this subject.

Keep the Multicultural Aspect in Mind

One way to reach western Muslim audiences during Eid is through multicultural marketing and advertising. This can be achieved through leveraging technology and targeting specific communities in the United Kingdom, the United States, and other western countries with large Muslim populations.

Multicultural marketing is a strategy that aims to reach and engage with diverse cultural or ethnic groups. When implementing multicultural marketing, it’s important to understand that Muslims are not a homogenous group and have subcultures with different behaviors, customs, and values. To find what is common among Muslims, it’s important to focus on universal values such as respect, family, and community. This can help create a more inclusive and effective marketing approach.

Keep the Religious Aspect in Mind

As a marketer or advertiser, it is important to know that Eid is a religious holiday celebrated by Muslims worldwide. It is a time of reflection, gratitude, and community. Muslim consumers may display joy, gratitude, and generosity during Eid. It is important to be respectful and avoid behaviors that may be seen as offensive, such as any acts of disrespect towards religious practices or cultural traditions. 

Buzzwords commonly used by Muslims during Eid include “Eid Mubarak” and “Allah hu Akbar.” There are two Eids celebrated by Muslims: Eid ul-Fitr, which marks the end of Ramadan, and Eid ul-Adha, which commemorates the sacrifice of Prophet Ibrahim (AS). Common behaviors among all Muslim subcultures during Eid include attending prayer services, exchanging gifts, and sharing meals with family and friends.

Approach Eid Differently From Christmas

Whatever you do, don’t take out your Christmas marketing and advertising campaign strategy from last year and copy-paste it into your Eid campaign just because they are both holidays based on religion.

Eid and Christmas are different holidays with unique cultural and religious significance. While Christmas is often associated with consumerism and commercialization, Eid is typically celebrated with a focus on family, community, and spiritual reflection. Additionally, Eid is primarily observed by Muslims, while Christmas is celebrated by Christians and non-Christians worldwide.

Here are some differences to consider so that you avoid the pitfall of using Christmas strategies for Eid marketing and advertising campaigns:

Prayers

Eid

Early morning on the day of Eid

Christmas

Midnight on Christmas eve

Action

Your ad may show people getting ready to go to the mosque very early in the morning. If you do so, remember a subtle but important issue:

• For Eid ul-Fitr prayer it is customary for Muslims to have a bite before going to the mosque. 
• For Eid ul-Adha it is customary to go to the mosque on an empty stomach. 

Make sure you depict the right behavior for the right Eid.

What the Day Represents

Eid

• Eid ul-Fitr: conclusion of Ramadan
• Eid ul-Adha: honors the willingness of Abraham (Prophet Ibrahim) to sacrifice his son Ishmael (Prophet Isma’il)

Christmas

The birth of the Messiah, Isa the son of Maryam

Action

• Muslims are joyful, yet sad to see Ramadan end. These are emotions that you can use for your ads for Eid ul-Fitr.
• For many Muslims, the pilgrimage (Hajj) is a lifetime dream that they want to achieve. It is a longing that creates amazing feelings. This is a great angle for a campaign for Eid ul-Adha.

Celebrations

Eid

Open house – for several days before and after the celebrations. Homes will have food available at all times for all friends, neighbors, and family to come and eat, share food, and meet up; no invitation is required. Exclusively for Eid ul-Adha a lamb or a goat is sacrificed and shared with the less fortunate, family, and friends as part of the celebration.

Christmas

On Christmas Day, most families have lunch or dinner with family and friends.

Action

Yes, the funny uncle that everyone likes can come at any time. Imagine as a kid just waiting for him to come through that door. Use your imagination to depict the open-door policy of Eid for your ads.

Giving Gifts

Eid

Friends and family receive gifts, and in some cultures, children are often given money.

Christmas

Gifts are exchanged between friends and family. For kids, they may have theirs placed under the Christmas tree.

Action

While gifting during Eid makes the celebration merrier, it is literally the thought that counts with Muslims; what’s in the box is secondary. Depict this in a way that highlights the spirit of gifting.

The Prophet (peace be upon him) said: 

Give presents to one another for this would increase your mutual love.

Source: Sahih Muslim, Book 12: Gifts

The Build-up to the Celebrations

Eid

Muslims will have fasted up to thirty days in Ramadan before Eid ul-Fitr. Many also fast on the day before Eid ul-Adha, a day known as Arafa. However, on the eve of both eids, many stay awake till late at night in preparation for the celebrations: cooking, applying henna, last-minute in-store gift-hunting, and enjoying one another’s company.

Christmas

With office parties and get-togethers leading up to Christmas, Christians, and non-Christians celebrate and overindulge in food and drink.

Action

Remember that the build-up is spiritual in nature but there is also an element of preparation which includes some fun. Create a balance between the two in your Eid Ads.

Food

Eid

This is determined by the culture. Rice, meat, dates, fruit, and cookies are common staples.  South Asian foods such as samosas, biriyani, and desserts like jalebi and gulab jamun have infiltrated many other cultures and are widely consumed during Eid, in Arab and African cultures. The Arab halwa is also quite common across cultures. Because so many people come and go throughout the day at different times, a buffet format is frequently used.

Christmas

While this varies by culture, most people in the West adhere to the Western traditional menu which includes cake, roast turkey, gravy, roast potatoes, roast vegetables, cranberry sauce, Christmas pudding, and so on.

Action

One word: close-ups! Most Muslims come from cultures where cooking is an art to be proud of. Eid is the pinnacle of food presentation, representing the hard work that was put in the kitchen the night before. Your ads should not only depict this but show appreciation to those who toiled in the kitchen the night before.

Post-celebration

Eid

In many cases families who visited stay for a few days if they have come from far. Many go to work in Western countries as Eid is not an official holiday. They have to ask for a day off.

Christmas

Christians and everyone else usually have the week off holidaying or relaxing at home. Schools and offices are closed and everyone is preparing for the new year celebrations.

Action

Let your ad speak to the feeling of family staying longer, to the guy who has to get back to work the next day, and the guy who was not granted a day off so he prays and rushes to work. These are very real and authentic scenarios that marketers usually don’t see but can be very powerful if depicted well.

Conclusion

Remember to also approach your campaign with a human touch, as authenticity can go a long way in building a positive relationship with your customers. To build relationships with Muslims, it’s important to engage with them throughout the year, not just during Ramadan or before Eid. Hiring Muslim experts can also help create more personalized and impactful campaigns for Eid.
Having gained further insights into the holidays and their differences, you know that Eid is an opportunity for your brand to engage Muslim consumers if done in the right way. It’s all about making culturally (and religiously) aware decisions that will ultimately yield success for your business.

The post Don’t Approach Eid Ad Campaigns Like Christmas Ad Campaigns appeared first on Muslim Ad Network.

Muslim Ad Network asked some marketing/branding experts to analyze past Eid-Ul-Adha adverts by mainstream brands, such as Samsung, OM0, Coca-Cola, and Nestlé. Do they use any of the sentiment and history behind Eid-Ul-Adha in their advertisements?

Eid-ul-Adha is one of the two Eids celebrated by Muslims around the world. It centers around prayer and animal sacrifice and marks the end of the Islamic pilgrimage (Hajj). Muslims sacrifice sheep or other cattle on this day. A third of the meat is eaten by the family and the rest is distributed to the poor. Eid-ul-Adha always falls on the tenth day of Dhul Hijjah, the twelfth month of the Islamic Hijri calendar.

In one of our articles on How to Create an Inclusive Eid Ad Campaign we recommended the following for mainstream brands that plan to target a Muslim audience during Eid:

• Use neutral messaging in your Eid advertising
• Diversify Eid ad content but avoid tokenism
• Make your content accessible

For this article, we asked Muslim marketing/branding experts to comment on previous Eid-Ul-Adha ads by mainstream brands:

Maylene Seah a Brand strategist, and Branding & Packaging Design Expert at her company Noor Anisa helps high-reaching Muslim businesses get unstuck and level up. 

She said: “From my first gut reaction, I didn’t identify so much with Coca-Cola’s advert. I took a little offense to the cookie becoming the dome of a masjid by Nestlé. I usually have no problems with decorated biscuits cut out in the shape of a masjid, but for some reason, this feels a little contrived from a big brand. For the OMO ad, it might resonate with many, but not so much with myself as I don’t eat that much meat (and possibly a small portion of vegan Muslims I know). I do think there’s something great about the line, just not necessarily the execution. I would have liked it better if it said “enjoy the feast, we will handle the stain”. I felt as if there was a lot of emphasis on the “meat” because of the Qurbani but not the general spirit of what Eid Adha means to Muslims, and therefore many of these ads feel a bit patronizing. As for Samsung, that could be an ad for anyone and anything, it’s not really targeted, it doesn’t give an emotional motivation to buy something from Samsung and how that’s going to make someone’s Eid celebrations better – all they did was slap on the word Eid. That word could have been swapped for Christmas or Easter and still be ineffective except for someone who’s intentionally on the lookout for offers.”

Kassim Razak is an Advertising & Marketing Communications Graduate, with 5+ years of experience in customer retention, sales, and marketing. 

He said: “I feel that the advertisements for Samsung and Coca-Cola overlook the personal nature of Eid Ul Adha. I feel that corporations overemphasize their brand while ignoring the significance of the occasion. On Christmas Day, you do not have a refrigerator and a television ad telling you to buy something because it is a family day. In addition, Coca-Cola lacks attention to detail as the image does not depict the correct cuisine eaten on Eid and does not appear real. Before displaying a product, it is essential that advertisements define Islam. ​ I feel like Nestlé is creative with the cookie having said that, it’s lacking the purpose of what Eid-Ul-Adha is. I think the advert by OMO with the ‘enjoy the meat we clean the stains’ would have been a great follow-up advert if it had something more connected to Eid-Ul-Adha but the advert makes no sense to me.”

Elena Nikolova founder of Muslim Travel Girl is the first woman to become a Chartered Islamic Marketer (CIMA) in the UK, she has over ten years of marketing and branding experience. 

She said:  “Personally, I find that the brands are not on point with the marketing in the majority of them. I would say the one closest to getting it right is the Coca-Cola one simply because it shows a family with the spirit of Eid being family gatherings. They are not really there but closer than the rest. I find that the OMO and the Nestlé one can be seen as offensive as they don’t understand the culture and the sustenance that is required with the EID holidays. They only know the ritual so they miss the point. OMO could have done something like, enjoy your family this eid while we take care of the tough stains or something like with kids running around a garden with family and a big celebratory table. Many marketing experts don’t delve deep into the consumer behavior or the physiological values of their clients or customers so they miss the mark. Muslims are much more than just their outer picture and if marketers get it right they will have loyal customers. We want to be identified not just in Islam but also as humans and many miss that point.”

Abbey Claire Dela Cruz, Marketing Manager at Poptin, which is a SaaS company that helps online businesses convert more visitors into customers, leads, and subscribers.

She said: “At first glance, both Coca-Cola and Samsung seem like just ordinary ads you can see every day. They don’t particularly highlight the essence of the holiday. The Coca-Cola ad doesn’t look real either. The OMO ad looks smart. It captures attention and is pretty much very relevant to the Muslim community, although it alienates those Muslims who don’t eat much meat. The Nestlé ad without a doubt pertains to the Eid holiday even at just the first look. For me, it just looks a bit old, and using food as a replacement for real-life elements is kinda overused by food brands. So it doesn’t really make much of a difference. All in all, these comments are just my two cents. Same with your Eid pop-up campaigns on your website, the copy and design still matter based on who your target audience and business goals are. After all, your focus is to make your customers feel valued and recognized by providing relevant offers, especially during this time of the year. You’ll be surprised at how ads and website popups can help you boost sales and increase conversions.”

Aimen Safiullah is the founder of Muslim Empowerment which is a high-performance business coaching company for Muslim professionals. 

She said: “Nestle is definitely offensive and not respective to the Holyness that a Masjid symbolizes in our Deen (religion). Omo ad is creative surely but it does not clearly represent Eid-Ul-Adha and the sheep horns made from bubbles are not something that one picks easily. (I had trouble finding anything relevant to Eid Adha and only picked the horns because you told me these are Eid Adverts) Coca-cola – this one is although nothing too different from the other type of Ramadan ads, it still is the most relevant to Eid, fully represents the concept of the family during Eid festivities, and the messaging is on point. It’s a great ad!

The pictures for the Samsung one of the sale items are exciting. Maybe if they added a symbol of Eid-Ul-Adha on it, it’d hook the reader more instantly.”

Conclusion:

The mainstream brands covered in this blog post have tried to target the Muslim audience but have failed to deliver their message. Eid-Ul-Adha is about sacrifice, helping those in need, and being with family. They would need to delve more into the meaning behind the celebration in order to create a more targeted Eid advert that resonates with Muslims around the world.

We would like to thank all our experts for their time and contribution.

Have you thought about your Eid ads? Do you want to work with the largest most experienced Muslim advertising company in the world? Contact Muslim Ad Network today and we will help you reach millions of Muslim consumers online in the most efficient manner.

The post Marketing/Branding Experts Analyze Past Eid-Ul-Adha Adverts by Mainstream Companies appeared first on Muslim Ad Network.

Thankfully, Muslims are present in every nook and corner of the world. And, Islamic religious festivals open up great opportunities to create an emotional bond with potential clients. 

Eid-Ul-Adha is around the corner. It is the second Eid of the year after Eid-Ul-Fitr. Modern-day marketing requires us to engage clients with different perspectives. 

Whether it’s a celebration of Eid or a need to show sympathy during COVID-19, brands need to stand firm with the consumers. Therefore, creating an advertisement for this religious festival is common among brands. 

But, before that happens, understanding the purpose, sentiment, and background of this day is important. This is a vital step in helping brands to deliver the message in the right context. 

Let us first understand when and why Muslims celebrate Eid-Ul-Adha: 

Date of Eid-Ul-Adha 

Muslims celebrate this festival around the 10th day of the last month of the Islamic calendar, Dhul Hijjah. It is a national holiday in all Islamic countries. 

Some countries even announce holidays for three consecutive days. On these three days, Muslims celebrate the event of this Eid. 

Event of Eid-Ul-Adha 

The reason for this celebration is the event present in the Qur’an, the holy book of Islam. You can find more information and historical facts through Islamic apps too. Try the Islamic Finder app to check the complete history and teachings related to this Eid. 

Muslims celebrate this event in memory of the great act of the prophet, Hazrat Ibrahim (A.S). He saw, in a dream, that Allah (SWT) asked him to sacrifice his only son, Hazrat Ismail (A.S).  

Without hesitation, he prepared his son for the sacrifice. Hazrat Ibrahim (A.S) loved his son dearly yet this was no obstruction to honoring his duty that was instructed to him by Allah (SWT) and, therefore, proving his full submission to Allah (SWT).

Allah (SWT) replaced Hazrat Ismail (A.S) with a ram and he was unharmed. Allah (SWT) tested Hazrat Ibrahim (A.S) to see his dedication in his submission to his creator.

What do Muslims do at this Event? 

The event was a commendable example of the trust and obedience of Allah. To recall this humble act of complete devotion, Muslims sacrifice livestock animals (the act of Qurbani). 

After the animal has been sacrificed, its meat is divided and distributed in three parts between the individual’s household, relatives and friends, and the poor and needy.

Qurbani is obligatory for every Muslim who is financially able. There are strict rules surrounding which animals can be sacrificed and these should be adhered to.

“For every hair of the Qurbani you will receive a reward from Allah, and for every strand of its wool you will receive a reward.” [Al-Tirmidhi]

Keynote for Marketers 

After learning more about the background of Eid-Ul-Adha, you should now have gained a better understanding of the reasons for this event. But, it is essential that you also note the timeliness of your ads and marketing.

When To Post The Ad

As mentioned above, Muslims celebrate Eid-Ul-Adha for three days. But preparations begin long before the event itself. 

Therefore, the right time to post the ad is in the run-up to Eid and continue throughout the period of festivity

Let’s discuss some ideas which you can include in your Eid ads:

1. Images of animals 

Muslims are permitted to slaughter the following animals: 

• Cow 
• Bull 
• Sheep 
• Lamb
• Goat
• Camel 

Therefore, you can use pictures of these animals. But, make sure not to show images of the act of slaughtering / slaughtered animals as this could deter your audience. 

If you don’t have access to these animals, using stock photos is also fine. Many websites provide free as well as paid stock images. The free ones are overused, but marketers can invest in delivered pictures. 

Alternatively, you can use graphics. But, again, never use the graphical representation of slaughtering.

2. Use a Picture of a Mosque

No matter which image or graphics you are using, displaying a mosque in the background is an excellent idea. It will highlight that the event is religious and associated with Muslims. 

3. Include a Quranic Verse 

Search online and you will find an abundance of many Quranic verses. You can check the verse directly in the Qur’an too. Include it in your ad for authenticity. 

4. Display Meaty Dishes 

People enjoy barbecue parties throughout Eid and later. You can show highlights of the delectable grillers to engage the audience. 

5. Show Family Dinners 

Apart from barbecues, people make a variety of dishes this Eid. Almost all of these dishes are prepared from beef, mutton, or lamb meat. Additionally, it is a time to spend time with family and friends. You can display such highlights in the ad. 

6. Show Meat Distribution 

Muslims distribute the meat to the poor, and relatives, and keep some. Show how Eid spreads love and displays this act of distribution. 

7. Remind Viewers about Remembering the Poor 

The act of Qurbani is obligatory on those who are able to afford it. But, remembering the poor is important and a reminder of this in your ads is a good reflection of the sacrifice.

8. Use Pictures of Festive Clothes 

Eid is a time of fun, joy, love, and celebrations. Apart from the association with animals this Eid, people also purchase new clothes, shoes, jewelry, and much more. You can reiterate this in your ads, especially if you are a fashion brand. 

Conclusion

From displaying meaty dishes to clothes to animals, marketers are not short of ideas for Eid-Ul-Adha ads. Such ads create a special bond with the consumers and help in increasing loyalty. 

Incorporate the ideas that suit your brand’s budget whilst remembering to ensure a creative ad for your audience that resonates with them. 

All the best!

Author Bio: Rafia Tahir provides guest-blogging and copywriting services. Her educational background in the technical field and business studies helps her tackle topics ranging from career and business productivity to web development and digital marketing. She is a certified Quran Scholar and she occasionally writes articles for Muslim And Quran.

The post 8 Muslim Ad Ideas for Eid-Ul-Adha appeared first on Muslim Ad Network.

The two most important days of celebration for Muslims are Eid-ul-Fitr (celebrations marking the end of Ramadan) and Eid-ul-Adha (celebrations when the pilgrimage days are coming to an end).

We decided to take a look at how different brands brought out ads during these two joyous occasions and highlight the good and the not-so-good. 

1- Le Delice – Sweeten Your Eid-ul-Fitr

Concept: The croissant represents the crescent marking the beginning of Eid-ul-Fitr, a day of Muslim celebration and feasting after a month of fasting known as Ramadan.

What’s good about this ad: The slogan is great, we all know that in most, if not all, Muslim households we love sweet stuff during Eid.
What’s not so good: If you are going to put a food item on your creatives make sure you are using something that symbolizes proper Eid food. Who eats croissants on Eid day? As a bakery, they must have some more inspirational sweet delicacies

2- One Wild Card – The Kaaba

Concept: This Eid ad is influenced by the two main acts that make up Eid-ul-Adha; circumambulation and sharing of meat with the people around you.

What’s good about this ad: They didn’t go for the crescent as almost every other brand does. They tried a concept that makes sense to a neutral person.
What’s not so good: Some may say the ad is disrespectful. As one online commentator mentioned: “You cannot symbolize the House of God with a block of meat, it’s wrong on so many levels, and Muslims doing the tawaf (circumambulating) around the Kaaba as spices. Not everything can be boiled down to a symbolic representation of a creative idea.”

3- Indomie Noodles – The Ram

Concept: One of the most prominent symbols of the Eid-ul-Adha celebration is the ram. This Indomie ad employs the use of its noodle strand to represent the sacrificial ram’s horns. 

What’s good about this ad: Simplicity always catches the eye and this ad portrays that simplicity. The symbolism is also spot on and no controversy there.

What’s not so good: While the symbolism is good, the ad lacks the spirit of Eid. Just like the previous ads and some that will follow, it does not trigger emotions or memories of Eid days which is a celebration that correlates to spending time with friends and family, with delicious foods and treats.

4- Oreo- Milk’s Favorite Midnight Snack

Concept: The advertisement shows two people sharing a biscuit while a crescent appears in the cream.

What’s good about this ad: The ad captures the spirit of sharing food during Eid. This is good neutral messaging for Eid celebrations.

What’s not so good: The use of the crescent for Eid has become a cliche. It’s on the borderline of tokenism, one may argue. It’s the same as throwing in a woman wearing a hijab in an ad to make it look inclusive.

5- Coca Cola – Taste the Feeling

Concept: Taste the feeling of joy and togetherness during Eid-ul-Adha. Nothing washes down tasty food like a bottle of Coca-Cola.

What’s good about this ad: This ad captures the feeling of Eid in the facial expression of the featured characters and background. It’s shot in a retro Coca-Cola design which is appealing to the eye. Bonus points for not going for something easy like the top of the bottle looking like a crescent.
What’s not so good: The Coca-Cola product is too prominent in the image. They could have focused more on the content of the table to make it look more festive. The table setting looks like that of a regular dinner on a normal day

6- McDonald’s – I’m Lovin It

Concept: Mcdonald’s featured their golden-crisp fries as the fingers of a devotee making supplication after seeing the new moon for Eid perhaps.

What’s good about this ad: Mcdonald’s managed to advertise their fries to appeal to millions of Muslims who observe Eid twice a year.
What’s not so good: Mcdonald’s Mcffis known for producing quirky ads that make people give out an appreciative smile. However, supplication to the creator is not a joke and many Muslims may find the ad unsettling to say the least.

7- La Casera – I Love This Drink

Concept: “To all who seek refreshment after the fast, we say Eid- Mubarak.”  After thirty days of fasting it’s time to celebrate and enjoy a refreshing drink anytime and anywhere.

What’s good about this ad: It has a good feeling about it. It speaks to many of those who fast and now are able to enjoy a cold refreshing drink at times when they couldn’t during Ramadan.

What’s not so good: The visuals are extremely simple. They could have taken a chapter out of Coca-Cola’s book and made the feeling of joy and relief jump out more.

Have you thought about your Eid ads? Do you want to work with the largest most experienced Muslim advertising company in the world? Contact Muslim Ad Network today and we will help you reach millions of Muslim consumers online in the most efficient manner.

The post 7 Eid Mubarak Ads: What’s Your Take on Them? appeared first on Muslim Ad Network.

While mainstream advertising has recently started to take diversity and inclusion into account, Islam has been advocating it for one and a half millennia.

Yet today most of the advertising targeted toward Muslims is very monotonous in nature and ethnocentric (to apply one’s own culture or ethnicity as a frame of reference) at best.

This may partly be caused by brands consulting or working with Muslim marketing agencies or in-house marketing teams that lack diversity themselves.

In our last blog post on how to choose the right Muslim marketing agency, we addressed this issue:

“Make sure that the agency has a thorough knowledge of the composition of the Muslim consumer market. The Muslim market is made up of people from all ethnic backgrounds, and when we say “all” we mean “ALL”!”

In this blog post, we take a look at how to create inclusive Eid ad campaigns so that you don’t isolate any group within the Muslim community. After all, the more Muslims you resonate with, the better your ROI.

April is Diversity Month

At Muslim Ad Network we are keen to bring back the spirit of diversity in Islam. At a time when Muslims are a fragmented community, we want to play our part in changing that.

It all starts with making sure everyone is included and no Muslim is left out. 

This blog post coincides with Diversity Month (April):

We take a look at how you can create a more inclusive Eid ad campaign this year based on:

• Using Neutral Messaging
• Diversifying Your Ad Content While Avoiding Tokenism
• Making Your Ad Content Accessible

#1: Use Neutral Messaging in Your Eid Advertising

While many Muslims celebrate Eid ul Fitr (celebration after Ramadan ends) and Eid ul Adha (celebration during the pilgrimage season) as religious holidays, some celebrate it as a cultural holiday rather than a religious one.

Keeping this in mind, it makes sense to think about the language you use to promote your Eid ad campaign this year.

You may want to consider different messaging to serve the variety of perceptions people have of Eid. However, this could get a bit complicated. Focusing on common values allows you to be inclusive to all Muslims, regardless of religiosity levels, sects, or ethnic backgrounds.

With neutral messaging, you can focus on themes like community, family, and giving back; all of which are highly revered in Islam.

Your ad could, for instance, focus on the importance of connection and unplugging from our phones and social media. Such ad campaigns would be relatable given how hooked we are to our phones. It is also a clever way of celebrating the spirit of Eid and connecting with family whilst offering a  neutral message.

#2: Diversify Eid Ad Content But Avoid Tokenism

Create ads that include and speak to more than one demographic. This is an important factor when planning your Eid marketing campaign. You should also be aware of the type of Muslim consumers that are out there and incorporate that into your strategy.

However, be careful not to tokenize any group within the Muslim community. Your Eid ad content should authentically reflect the Muslim community. Think about how your Muslim audience intersects with various races, dress codes, body types, ages, and (dis)abilities.

Creating fully inclusive and diverse Eid content cannot be debated as Muslims from all walks of life celebrate this joyous day; it is a must!

Your diversity efforts should be at the forefront of your marketing strategy – not just at the top of your Instagram feed during Eid. You can learn more about this by reading How to Target Advertisements to Muslims with Impactful Diversity and Inclusion Marketing.

“It’s not enough to simply cast diversity and inclusion…you need to build it into the fabric of your brand.” – Larry Milstein, LaterCon speaker, and Gen Z expert, 

Your inclusive Eid marketing campaigns must be an extension of your everyday content, so it becomes business as usual once Eid comes around. The takeaway? Your Muslim advertising should be inclusive all year-round.

If you can’t afford your own photoshoots, purchase stock images that represent diversity. In addition to that, expand your network of influencers so that your influencer marketing strategy is more representative of your diverse Muslim audience.

#3: Make Your Content Accessible

“People with disabilities are the largest and most diverse minority globally. Disabilities are represented by all ages, races, ethnicities, religions, and socio-economic backgrounds.”

Source: Muslim Brands Must Be at the Forefront of Disability-Inclusive Marketing

The creation of accessible content is not only beneficial to those with visual and hearing impairments but can also strengthen your digital community and improve engagement.

Accessibility doesn’t have to be difficult or expensive.

Subtitles are a quick win for all of your video content, whether it’s for YouTube, TikTok, or IGTV. The majority of videos (85%) on Facebook are watched without sound, so you need to make sure your video is streamlined for silent viewing.

Another way to create accessible content easily is by using engaging image descriptions in your social media captions. These are helpful for people with visual impairments.

You can include alternative (Alt) text in your social media posts, including on LinkedIn and Instagram. It goes without saying that this should be the case for website images.

Alternative (Alt) text is meant to convey the “why” of the image as it relates to the content of a document or webpage. It is read aloud to users by screen reader software, and it is indexed by search engines.

Source: Harvard University – Digital Accessibility

For everything you want to know about accessibility please check out the WCAG Accessibility Check List

Conclusion
Access to the internet has turned the world into a global village and the new generation of Muslims see the world differently from how our parents saw it. No longer is ethnic culture the driver of Islamic identity as deemed by first-generation Muslim immigrants to the West.

If our marketing and advertising content do not catch up, we will waste a lot of time and money creating campaigns that for the most part fall on deaf ears.

We must also remember those who have disabilities, but of course, deserve as much attention as everyone else. This is especially true because compared to mainstream advertising, Muslim advertising is far behind on this issue.

If you are looking for a partner to advertise to Muslims for Eid and beyond who embodies what we mentioned in this blog post contact Muslim Ad Network. We have been advertising to Muslims for over a decade.

The post How to Create an Inclusive Eid Ad Campaign appeared first on Muslim Ad Network.