Key Takeaways

1. The post-Eid period is a crucial moment to turn seasonal Muslim consumers into loyal, year-round customers.
   Thoughtful follow-up and culturally aware engagement can solidify long-term relationships.
2. Consistency in inclusive messaging matters more than seasonal visibility.
   Representing Muslim consumers beyond Ramadan and Eid signals authenticity and respect—building deeper trust.
3. Practical steps like gratitude messaging, everyday product relevance, and feedback loops go a long way.
   These small but intentional actions help maintain momentum and show Muslim consumers they’re a valued part of your community—not just a holiday target.

​In our recent blog, “Beyond Eid: How Brands Can Sustain Engagement With Muslim Consumers Year-Round”, we explored the bigger picture—how brands can build long-term, meaningful relationships with Muslim consumers beyond Ramadan and Eid.

Now, let’s zoom in.

You’ve just wrapped up a successful campaign. You may have seen a surge in engagement, sales, or even first-time customers from the Muslim community. The question now is: How do you keep the momentum going—right now, in the critical period just after Eid?

This is where many brands fall off. But if you continue the conversation with relevance, respect, and authenticity, you can turn seasonal engagement into lasting brand loyalty.

Here’s how.

1. Reconnect With Gratitude

Don’t underestimate the power of a sincere thank you. Reach out through email, social, or even a post on your website to show appreciation to your Muslim customers who supported your brand during Ramadan and Eid.

Why it matters: Gratitude is a deeply valued concept in Islamic tradition. A thoughtful thank-you post-Eid can set you apart as a brand that truly understands and respects its audience.

Action step: Send a short, authentic “thank you” email campaign. Keep it warm, culturally aware, and free of generic corporate language.

2. Transition from Festive to Everyday Relevance

Many Muslim consumers discovered your brand through Eid gift sets, Ramadan bundles, or culturally-aligned content. Post-Eid, help them see the continued value you offer.

What this might look like:

• A halal food brand shifts focus from iftar kits to healthy lunch or family meal planning.
• A modest fashion label introduces a “Back to Work” or “Summer Essentials” collection.
• A productivity app used during Ramadan for goal tracking now positions itself as a year-round spiritual/lifestyle tool.

Action step: Create a blog or content series that helps Muslim consumers transition from the festive mindset to everyday living—with your brand by their side.

3. Continue Inclusive Messaging Year-Round

It’s easy to spotlight Muslim representation during Ramadan—but what about the rest of the year?

Brands that build trust with Muslim audiences understand that inclusion isn’t a seasonal effort. Your marketing and creative choices should continue to reflect cultural awareness long after the Eid hashtags fade.

Tips:

• Include Muslim models, influencers, and creators across your campaigns—year-round.
• Celebrate other relevant milestones (e.g., Hajj season, Islamic New Year).
• Avoid the “Eid’s over, let’s move on” trap—stay consistent.

Action step: Review your content calendar and identify at least three future touchpoints to feature inclusive campaigns beyond Eid.

4. Invite Continued Engagement—Not Just Purchases

You’ve opened the door—now keep the conversation going. Give new customers a reason to stick around, not just for the next sale, but for a longer relationship.

Ideas to explore:

• Loyalty programs that reward referrals within the community.
• Post-Eid “thank you” discount codes or offers.
• Ask for feedback on their Ramadan/Eid experience with your brand.

Action step: Build a short survey asking Muslim customers what they want to see next from you. It shows care—and gives you valuable insight.

5. Start Planning for What’s Next

The most successful brands treat Ramadan/Eid not as a one-off, but as a building block in a broader strategy. Now is the perfect time to reflect, learn, and look ahead.

• What worked this year?
• What could you improve for Eid al-Adha or Ramadan 2026?
• Who can you partner with to deepen cultural relevance and authenticity?

Action step: Set a reminder for a post-Ramadan/Eid internal debrief with your marketing or brand team. Document learnings, feedback, and ideas for next year.

Final Thoughts: Be Consistent, Not Convenient

It’s easy to show up when a calendar tells you to. The real challenge—and opportunity—is in staying present after the holiday buzz fades.

By continuing to engage, listen, and provide value to your new Muslim consumers, you move from being a “Ramadan brand” to becoming a reliable, inclusive brand—one that earns trust and loyalty over time.

Let Muslim Ad Network Help You Keep the Momentum Going

Whether you’re a small business owner or part of a major marketing team, you don’t have to navigate this alone. At Muslim Ad Network, we help brands communicate authentically, respectfully, and effectively with Muslim audiences—during and beyond seasonal campaigns.

Contact us today to start building longer-lasting, more meaningful relationships with the Muslim consumer market.

The post Beyond Eid (Part 2): Turning Seasonal Shoppers into Loyal Muslim Consumers appeared first on Muslim Ad Network.

Key Takeaways

1. Sustained Engagement Builds Long-Term Loyalty – Brands must extend their marketing efforts beyond Ramadan and Eid by maintaining customer relationships through post-Eid follow-ups, extended promotions, and community involvement.
2. The Muslim Consumer Market is Growing – With the global halal consumer market valued at $2 trillion in 2024, businesses that consistently engage with Muslim audiences year-round can tap into a rapidly expanding and influential demographic.
3. Content and Community-Centered Strategies Matter – Creating valuable content on halal lifestyle topics and supporting Muslim community initiatives help brands stay relevant, foster trust, and strengthen their connection with Muslim consumers beyond seasonal campaigns.

​With Eid al-Fitr having just concluded, brands that have completed their Ramadan and Eid marketing campaigns should recognize that the work doesn’t stop here. Maintaining the momentum throughout the year is essential to foster lasting relationships with Muslim consumers. By implementing strategies that extend beyond the festive period, brands can ensure continuous engagement with this dynamic and influential market segment.​

Understanding the Market Potential

The global halal market is substantial and growing. In 2024, the halal consumer market, encompassing food, financial services, and other goods and services catering to Muslims, was estimated at $2 trillion globally. Neglecting year-round engagement with Muslim consumers means missing out on a significant and expanding market.​

Post-Eid Follow-ups

After the festive period, thoughtful follow-up communications can reinforce a brand’s commitment to its Muslim customers. Sending thank-you emails, customer appreciation messages, or offering special loyalty rewards demonstrates recognition and value. Such gestures can enhance customer retention and encourage repeat business.

Extending Promotions

Extending promotions beyond Eid caters to late shoppers and maintains sales momentum. For instance, offering post-Eid discounts or limited-time offers can appeal to those who may have missed initial sales, ensuring continued engagement and revenue flow.

Building Community Relationships

Authentic engagement involves supporting the community year-round. Partnering with charities or sponsoring events that benefit Muslim communities not only demonstrates corporate social responsibility but also resonates with consumers who value brands that understand and uphold their values. A study revealed that 86% of American Muslim consumers believe companies need to make more effort to understand Muslim values.

Content Marketing Beyond Eid

Developing content that aligns with Muslim consumers’ interests can keep a brand relevant throughout the year. Topics such as halal lifestyle, modest fashion, or Islamic finance can be explored through blogs, social media posts, or guides. This approach not only provides value but also positions the brand as a knowledgeable and trustworthy resource.

Understanding the Market Potential

The global halal market is substantial and growing. In 2021, Muslim spending on halal food was approximately $1.26 trillion, with projections estimating an increase to $1.67 trillion by 2025 (Statista). Additionally, the halal beauty market in the Middle East is valued at $46 billion and is expected to reach $60 billion by 2025 (Vogue Business). Neglecting year-round engagement with Muslim consumers means missing out on a significant and expanding market.

Conclusion

Sustained engagement with Muslim consumers beyond Eid requires thoughtful strategies that acknowledge and respect their values and lifestyles. By implementing post-Eid follow-ups, extending promotions, building community relationships, and creating relevant content, brands can cultivate enduring connections and tap into the vast potential of the global halal market.

Take Action Today

To maximize your brand’s reach within the Muslim consumer market, partner with Muslim Ad Network—the leading platform for reaching engaged Muslim audiences year-round. Contact us today to learn how we can help you develop targeted, effective marketing strategies that resonate with this valuable demographic.

The post Beyond Eid: How Brands Can Sustain Engagement with Muslim Consumers Year-Round appeared first on Muslim Ad Network.

Key Takeaways:

1. Authenticity Drives Engagement: Consumers are increasingly drawn to brands that authentically represent diverse communities, particularly during culturally significant events like Eid. Genuine campaigns that resonate with the values and traditions of the Muslim community foster stronger brand loyalty and trust.

2. Diverse Representation Matters: Brands that feature diverse and accurate portrayals in their marketing campaigns not only appeal to a wider audience but also drive higher sales. Research shows that consumers are more likely to support brands that align with their values, making inclusive advertising a smart business strategy.

3. Collaborations and Community Engagement Are Essential: Successful Eid campaigns go beyond token gestures, engaging with Muslim creatives, influencers, and content creators. By understanding cultural nuances and supporting initiatives that matter to the community, brands can create campaigns that are both meaningful and impactful.

In recent years, an increasing number of mainstream brands have embraced inclusivity by launching marketing campaigns that celebrate Eid. This shift not only acknowledges the cultural and religious significance of the festival but also reflects the growing demand for authentic representation in advertising.​

A global study by Kantar in 2024 revealed that 75% of consumers say that a brand’s diversity and inclusion reputation influences their purchase decisions. This finding underscores the importance of authenticity in marketing, especially during culturally significant events like Eid. 

However, for brands to truly connect with their audience, these campaigns must go beyond surface-level marketing and demonstrate a genuine understanding of the values and traditions associated with Eid.​

The Importance of Being Genuine

Consumers today are more discerning than ever, and they can easily recognize when a brand’s campaign is merely performative. Eid holds deep cultural and religious meaning for millions worldwide, making it crucial for brands to approach these campaigns with sincerity.

A 2023 survey by Numerator found that 63% of consumers consider diverse representation in advertising important, with 47% more likely to purchase from brands that feature diversity. This sentiment is particularly strong among younger and racially diverse consumers, highlighting the importance of authenticity in marketing. 

Authenticity comes from working with Muslim creatives, ensuring accurate representation, and understanding the traditions that make Eid special. Brands that take the time to engage with the community and tailor their offerings thoughtfully are the ones that resonate most.

Successful Eid Campaigns by Mainstream Brands

Many well-known brands have successfully launched Eid campaigns that showcase inclusivity while maintaining brand relevance.

• George by ASDA: The brand’s Eid 2025 campaign features a thoughtfully curated collection of fashion and homeware, catering to the needs of Muslim families preparing for the celebration. By offering a range of modest clothing and festive décor, George by ASDA provides a one-stop solution for customers looking to mark the occasion in style.

• Tesco: Though not a 2025 campaign, Tesco’s previous Ramadan and Eid campaign, “Alia’s ‘Worth the Wait’ Samosas,” was an excellent example of authentic storytelling. The advert beautifully captured the anticipation of Eid celebrations, focusing on the importance of family traditions and community spirit. 

• Luxury Brands: High-end fashion houses such as Dior and Chopard have also recognized the significance of Eid by launching exclusive collections inspired by Middle Eastern aesthetics. These brands have successfully positioned their products as meaningful gifts during the festive season, reinforcing the importance of luxury and tradition in Eid celebrations. As reported by Euromonitor International, the Middle Eastern luxury goods market is expected to grow at an annual rate of 6.7%, driven by increased demand from Muslim consumers during significant events like Eid. 

• John Lewis: John Lewis has released an Eid campaign that highlights the joy of gifting and togetherness. Their campaign includes a selection of festive decorations, elegant dinnerware, and carefully curated gifts that appeal to families celebrating Eid. The inclusion of real Muslim families in their advertisements adds an element of authenticity that resonates with consumers. Next: Next has embraced the spirit of Eid with a dedicated fashion campaign that caters to individuals looking for stylish yet modest attire. By promoting festive outfits that blend tradition with contemporary fashion, Next demonstrates an understanding of the evolving preferences of Muslim consumers.

The Future of Inclusive Eid Campaigns

As brands continue to embrace inclusivity, there is a growing expectation for campaigns that go beyond token gestures. A report by Deloitte found that 69% of consumers believe brands should strive for deeper cultural relevance rather than simply showcasing diversity. Collaborations with Muslim designers, influencers, and content creators can help ensure that campaigns feel both respectful and relevant. Additionally, brands that actively support charitable initiatives during Ramadan and Eid further strengthen their connection with the community. According to Harvard Business Review, consumers are 4.5 times more likely to purchase from brands that align with their values, making charitable collaborations a smart investment for brands. 

By prioritizing authenticity, representation, and thoughtful engagement, brands can create meaningful Eid campaigns that not only celebrate diversity but also foster long-term customer loyalty. As inclusivity becomes a central focus in marketing, those who truly invest in understanding and honoring cultural celebrations will continue to stand out.

Get Expert Guidance for Your Next Eid Campaign

For brands looking to craft authentic and impactful Eid campaigns, working with specialists who understand the Muslim market is essential. Muslim Ad Network can help you connect with the right audience through culturally relevant and effective advertising strategies. Contact Muslim Ad Network today to ensure your Eid campaign resonates with the community and drives meaningful engagement.

The post Inclusive Eid Campaigns by Mainstream Brands: Celebrating Diversity with Authenticity appeared first on Muslim Ad Network.

Key Takeaways:

1. Cultural Sensitivity is Crucial: Understanding the significance of Eid and using respectful, inclusive messaging can help brands connect authentically with Muslim consumers. Avoid stereotypes and generic symbols to build trust and credibility.

2. Focus on Values, Not Just Sales: Eid is a time of faith, family, and generosity. Brands that emphasize community stories, charity, and meaningful content rather than purely promotional messages see higher engagement.

3. Expert Guidance Makes a Difference: Partnering with specialized networks like Muslim Ad Network ensures that your campaigns are both effective and culturally appropriate, helping you reach the growing global Muslim market with confidence.

Why Cultural Sensitivity Matters in Eid Marketing

With the global Muslim consumer market projected to reach approximately $2.8 trillion by this year  (Statista), brands that recognize and respect Islamic traditions during Eid can unlock new revenue streams. However, missteps in cultural sensitivity can backfire, leading to negative brand perception or even public backlash.

Here’s how to craft a respectful and effective Eid marketing campaign while avoiding common pitfalls:

DO: Understand Eid Traditions & Their Significance

Before launching an Eid campaign, brands should understand what Eid is and why it matters to Muslim consumers.

Key Points:

• Eid Al-Fitr marks the end of Ramadan, a month of fasting and charity. It’s a time of celebration, gift-giving, and community.
• Family and faith are central to Eid celebrations—campaigns should reflect these values authentically.
• Charity (Zakat and Sadaqah) is important; brands that give back earn consumer trust.

Example: In 2024, a significant majority of UAE residents (92%) planned to purchase Eid gifts for their children, spouses, and parents (adgully.me)

.

DO: Use Inclusive & Respectful Messaging

Muslim consumers prefer brands that acknowledge Eid in a way that feels genuine.

Key Strategies:

• Use heartfelt greetings like “Eid Mubarak”
• Feature diverse, culturally appropriate visuals in your ads.
• Focus on family, generosity, and gratitude rather than just discounts.

DON’T: Use Generic or Stereotypical Imagery

A common mistake brands make is relying on outdated or inaccurate visuals of Muslims.

Avoid:

• Stock images with inauthentic depictions of Muslims.
• Generic “crescent and star” imagery without deeper meaning.
• Overuse of Middle Eastern aesthetics—Muslims are diverse!

Example: H&M successfully launched a global modest fashion line that catered to diverse Muslim women without reinforcing stereotypes (Glamour)

DON’T: Treat Eid as Just a Sales Opportunity

Muslim consumers value brands that engage beyond just promotions.

Key Strategies:

Show long-term commitment to Muslim consumers, not just seasonal marketing.
Highlight customer stories and community initiatives.
Offer meaningful Eid content, such as recipes or celebration tips.

Example: Modanisa’s Eid campaign focused on modest fashion guides and community stories, earning high engagement from Muslim shoppers (Modanisa Blog).

Partner with Muslim Ad Network for Authentic Eid Marketing

To successfully connect with Muslim consumers, your brand needs more than just a sales pitch—it requires cultural intelligence and targeted advertising.

Get expert help from Muslim Ad Network! We specialize in connecting brands with engaged Muslim audiences through culturally relevant digital advertising.

Contact Muslim Ad Network today to launch a respectful and impactful Eid campaign!

The post Culturally Sensitive Marketing: Dos and Don’ts for Eid Campaigns appeared first on Muslim Ad Network.

Key Takeaways:

1. Cultural Sensitivity Drives Engagement: Brands that acknowledge Eid through culturally respectful packaging, messaging, and advertising can significantly boost brand loyalty and sales among Muslim consumers. Personalization and authenticity are crucial.

2. Influencer and Social Media Marketing Matter: Partnering with Muslim influencers and leveraging social media campaigns during Eid can amplify brand reach and engagement. Eid-themed giveaways, storytelling, and user-generated content are effective strategies.

3. Data-Driven Marketing Yields Results: Segmenting audiences for personalized email and SMS campaigns, along with targeted digital advertising, helps brands maximize their impact during the Eid shopping season. Using relevant keywords and retargeting strategies can enhance conversions.

Why Brands Should Prioritize Eid Marketing

Eid Al-Fitr is a significant celebration for Muslims worldwide, marking the end of Ramadan. It’s also a peak shopping period, with Muslim consumers spending an estimated $2.29 trillion in 2022 across various sectors, including food, pharmaceuticals, cosmetics, modest fashion, travel, and media. This spending is projected to reach $2.8 trillion this year.. From fashion and beauty to food and gifting, businesses that acknowledge and cater to the Eid audience can build brand loyalty and significantly boost sales.

If your brand is looking to tap into this growing market, here are top strategies to create an impactful Eid marketing campaign.

1. Festive Packaging and Exclusive Eid Offerings

Muslim consumers appreciate when brands acknowledge Eid through thoughtful packaging and product curation. While specific percentages may vary, it’s evident that a significant portion of Muslim consumers prefer brands that cater to their religious and cultural needs.

Key strategies:

• Create limited-edition Eid packaging with traditional motifs and festive colors.
• Introduce exclusive product bundles—perfect for gifting (e.g., Eid hampers, beauty kits).
• Launch customizable gifting options to personalize the shopping experience.

Example: Luxury brands are increasingly recognizing the significance of Eid and Ramadan in their marketing strategies. For instance, Bottega Veneta has engaged in community-driven initiatives during Ramadan, aligning their brand with the cultural values of the Muslim community (Vogue Business)

This approach demonstrates the brand’s commitment to cultural sensitivity and engagement with Muslim consumers.

2. Leverage Social Media & Influencer Marketing

With over 1.9 billion Muslims worldwide, social media plays a vital role in Eid shopping. Collaborating with Muslim influencers can significantly boost engagement and brand visibility.

Key strategies:

• Eid-themed giveaways & contests: Encourage user-generated content through hashtags.
• Collaborate with Muslim influencers who have an engaged audience.
• Storytelling content: Share behind-the-scenes insights or customer testimonials.

Example: Nike’s Victory Swim Collection, featuring modest swimwear, partnered with Muslim athletes and influencers, creating widespread social media buzz.

3. Personalized Email & SMS Marketing for Eid Shoppers

Email marketing remains a powerful tool for acquiring customers. By crafting personalized Eid email campaigns, brands can drive sales and engagement.

Key strategies:

• Segmented email lists: Target customers based on past purchases or browsing behavior.
• Exclusive early-bird offers: Send discounts leading up to Eid.
• Culturally relevant messaging: Use heartfelt Eid greetings and visuals.

Example: ASOS successfully launched an Eid fashion email campaign offering discounts on modest fashion and tailoring content to Muslim consumers.

4. Display Cultural Sensitivity in Your Advertising

A lack of cultural awareness can cost brands millions—as seen in failed campaigns that unintentionally offended religious communities. Muslim consumers value authenticity and are more likely to buy from brands that show respect for Islamic values.

Key strategies:

• Use respectful visuals: Avoid inappropriate imagery and stereotypes.
• Craft personalized, meaningful greetings: Go beyond generic “Eid Mubarak” messages.
• Showcase giving back: Highlight corporate social responsibility (CSR) efforts, such as charity donations.

Example: Unilever’s 1001 Inspirasi Ramadan campaign in Indonesia featured real Muslim families, focusing on togetherness and community.

5. Optimize Your Digital Advertising Strategy

With significant amounts spent on digital advertising annually, brands must invest wisely to reach the growing Muslim consumer market.

Key strategies:

• Leverage Google & Facebook Ads: Target keywords like “Eid gifts” and “Ramadan sales.”
• Use programmatic advertising: Reach relevant Muslim audiences through tailored ad placements.
• Retarget customers post-Eid: Offer post-holiday discounts and loyalty rewards.

Example: Lipton’s Don’t Just Think, Do campaign in Nigeria empowered over 1,000 widows during Ramadan, enhancing brand engagement and loyalty.

Make Your Eid Campaign a Success with Muslim Ad Network

The Muslim consumer market is one of the fastest-growing and most loyal demographics globally. However, a successful Eid marketing campaign requires cultural authenticity, strategic targeting, and data-driven execution.

Want to maximize your reach this Eid? Partner with Muslim Ad Network for targeted digital advertising that connects your brand with the right audience.

Contact Muslim Ad Network today to launch your Eid marketing campaign and drive real engagement!

The post Top Strategies for Brands to Effectively Engage Muslim Consumers During Eid Al-Fitr appeared first on Muslim Ad Network.