Six-Part Series

Part 1: Ramadan Muslim Consumer Behavior

Part 2: Preparing Your Products and Services for Ramadan

Part 3: Using Your Blog to Promote Your Brand for Ramadan

Part 4: Using Social Media to Gain Ramadan Buyers

Part 5: Mail and Email as Promoting Tools for Ramadan

Part 6: Creating a Community Around Your Brand for Ramadan

Bonus: What the Ramadan Consumer Survey 2022 Says About Advertising to Muslims During the Holy Month

One of the most interesting ways of promoting brands during Ramadan is blogging. In this article, we take a look at some simple yet impactful ways of using your blog to promote your brand during Ramadan.

Ramadan Gift Guide  

Create a Ramadan gift guide for your products or services. This will match well with your special Ramadan combinations or Ramadan bundles that we mentioned in the previous article in this series.

In order to make your gift guide even more appealing, apart from promoting your own products or services, offer some generic advice. For example, you can offer tips about when to expect the best deals: start of Ramadan or close to Eid, etc. 

If you have a vast category of products you may create a complete series of tips in your guide as below:

• A Gift for Every Type of Fasting Muslim
• Gifts for Every Type of Mosque-Goer in Ramadan
• The Best Gifts for New Muslim Reverts in Ramadan
• The Best Gifts for Every Type of Ramadan Home Cook
• The Best Gifts to Help Raise One’s Faith in the Holy Month
• 10 Things You Shouldn’t Gift Someone in Ramadan and Alternatives

Wish List Article

Do a round-up of the most popular “wish list” items you provide, your bestsellers of the year, or upcoming products or services of the new year. 

Yes, a wish list is probably more relevant to Muslim businesses with an eCommerce characteristic. However, even if you do not own an eCommerce website, you can still create a wish list article. It won’t be as easy as with eCommerce to find out since you can’t check who added a product to their wish list. 

The good news is that with a little bit of digging and investigating, you will know which items are most appealing to your customers. Better yet, ask them directly!

As for bestsellers or upcoming products, it’s something you already know.

Ramadan How-To’s  

Write Ramadan-related how-to articles. Home cleaning, preparation for breaking fast, budget guides for Ramadan shopping, preparing your wardrobe for Ramadan events, and so on. 

The sky’s the limit and it all depends on the type of business you run. Whatever you are selling and whatever service you provide, you can always create a how-to article related to Ramadan and fasting. 

See for yourself:

Recap Article  

Recap the last twelve months before Ramadan for your business. Make sure it is very comprehensive and include;

• events, 
• achievements, 
• awards, and 
• milestones. 

Depending on your audience, you could even share challenges you faced, and talk about how you overcame them and the lessons you derived from them.

If relevant, you might also want to compile your most popular blog posts from the last 12 months with brief summaries and links to each post. Or take your most popular post and write an update with a Ramadan twist if possible.

At Muslim Ad Network we have had the honor of connecting brands, organizations, and businesses to Muslims online for over a decade. We are always excited when Ramadan comes along because there is a surge in Muslim consumer behavior and demand. 

If you are looking to capitalize on that surge, there is no better, more experienced, partner for you than Muslim Ad Network, which can help you connect with millions of Muslim consumers within a few minutes

So get in touch with MAN and let us help you make this Ramadan a great success.

Read the Ramadan Survey Report  2022 (no email or download required).

The post Preparing Your Marketing for Ramadan – Part 3 appeared first on Muslim Ad Network.

Content is the ultimate way to get your brand in front of your audience organically. The only problem is that your audience is blind to mediocre content and you could be spending hours creating videos, infographics, and blog posts that your audience does not even bother looking at. If you think I am talking about a worst-case scenario, you will be shocked to find out that this is actually the most common scenario. The flip side is that if you do take the time to create content that resonates with your audience you will be heads and shoulders above your competitors.

Do you want to know how to create content that will resonate with your audience? Continue reading.

Get the Basics to Content Creation Right

Whatever content you are creating, it needs to lead back to your website. It can be your squeeze page for example for lead generation. However, the lion’s share of the content you distribute will lead to your blog. The majority of your audience will be at the top of the sales funnel because the numbers get smaller the lower you go through the funnel. This means that the content on that blog needs to really hit home so that more readers move down the funnel. 

You are reading this article right now because you know you need to create stronger content and this article is built to help you do just that. That’s why it resonates with you. How do I know this?

I did the following:

1. Defined the purpose of the blog so that the articles reflect it
2. Defined what approach to take for content creation and created a document as a guide for everyone involved

Define The Purpose of Your Blog

You will need to start with a quick scan of the articles you have on your blog. This will help you judge where the focus has been until now. It is important to understand the reason why you have a blog. What is it that you want to achieve with it? 

To help you understand easier, let’s look at the table below for a fictional company that targets IT experts. It shows where the focus is based on the type of articles they have posted.
Let’s use a scoring system of 1-5 with 1 being ‘weak’ and 5 being ‘absolute superstar’.

Currently, the blog has a strong focus on customer satisfaction, customer retention, and sales support. It would be great if other aspects mentioned above are also given attention. The content needs to cater to the entire customer journey which brings me to the second part.

Define an Approach for Content Creation and Document it

First, you need to create a buyer persona. According to HubSpot: “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers”. So a buyer persona for our fictional company would describe the profile, behavior, and the pains they are trying to remedy – the problem they are trying to fix. It would look something like this:

The best way to create one is by starting with a basic persona based on your experience in the market and experience with customers. Then you can create a survey that will help you see how accurate your perception of your customer is. This survey should help you fine-tune the buyer persona.

Once you have created the persona and understood his mindset and his behavior, you can zoom in to his goals and create content that is relevant to him throughout the customer journey.

Create an Editorial Mission and Content Distribution Plan

Once you understand the above process for a particular product or service you can go ahead and create an editorial mission based on the following questions:

• What are we about as a brand and as content creators?

• Who are we trying to reach?

• How are we going to reach them?

• What do we want to achieve when we do?

The editorial mission statement focuses on the buyer persona and how your content can best serve them. It should also be used to measure and evaluate the relevance of your content.

You can then use a content distribution plan to make sure you reach the right audience in the right place and at the right time. There is no point in creating great content that no one sees. The content distribution plan usually contains the following components:

Situational Analysis for Your Current Content

Use a situational analysis to improve your current content distribution by asking yourself:

1. How are we currently distributing the content we create?
2. What do we need to add or improve?
3. What do we need to stop doing?

Channel Objectives

Avoid posting on multiple channels for the sake of posting. Whether it’s an external website or on social media, you need to define your objectives for posting there. A good example of a channel objective is using Facebook or a forum to build a community with an end goal of enhanced customer retention.

Content Plan

Use a content plan to create a basic outline around which you’ll organize content for every channel you use. It is important to understand that the channel objectives you identified are the core of your content plan.

Metrics

If you don’t measure you don’t know what works. However, your goal must be clear and must have a time frame of when it should be achieved by. 

Setting a goal of achieving 2000 new leads is vague. Do you want to achieve that in two months or two years? A clearer goal would be to achieve 2000 new leads in a thirty-day period.

Content Calendar

Finally, create a content calendar that you can use as a tool to make sure that content is created based on the editorial mission and content distribution plan. It is up to you what columns you use but some basic elements are as below:

• Due Date (to complete)
• Publish Date
• Accountable Person
• Proposed URL
• Primary Key Phrase
• Title Tag
• Meta description
• Status
• Call to Action

Speaking of action, let us help you reach Muslims anywhere and engage with them today?  

The post How to Write Content That Your Muslim Audience Cannot Ignore appeared first on Muslim Ad Network.