In today’s digital age, social media has become an indispensable tool for businesses seeking to connect with diverse audiences. For halal brands and mainstream companies aiming to engage with Muslim consumers, understanding this audience’s unique preferences and cultural sensitivities is paramount. Fortunately, advancements in artificial intelligence (AI) offer invaluable opportunities to tailor social media strategies effectively. By harnessing the power of AI, you can create personalized, culturally relevant content that resonates with Muslim audiences, ultimately driving engagement and fostering meaningful connections.

Understanding the Muslim Consumer Landscape
Before delving into AI-powered strategies, it’s essential to gain insights into the preferences and behaviors of Muslim consumers. With over 1.8 billion Muslims worldwide, this demographic represents a significant market segment with distinct cultural nuances. From halal products and services to religious holidays and traditions, understanding these aspects is crucial for developing authentic and respectful marketing campaigns.

Leveraging AI Insights and Halal Advertising Trends
Recent studies, such as those highlighted in our previous blogs, shed light on the evolving landscape of social media advertising aimed at Muslim consumers. For instance, the article “Social Media Decline in Halal Ads” underlines the importance of adapting advertising strategies to changing consumer behaviors and preferences. By staying informed about such trends, businesses can adjust their approaches accordingly, ensuring that their campaigns remain relevant and effective.

Harnessing AI for Personalized Halal Content
AI tools tailored for halal businesses, as discussed in the article “AI Tools for Halal Business,” offer invaluable resources for crafting personalized content that aligns with Islamic principles. These tools enable businesses to navigate the complexities of halal certification, ingredient sourcing, and marketing ethics, ensuring that their products and messaging resonate authentically with Muslim consumers. By integrating AI into your content creation processes, you can streamline operations and deliver compelling, culturally sensitive content that resonates with your target audience.

Ethical Considerations in AI Advertising
Ethical considerations play a crucial role in AI-driven advertising, particularly concerning cultural sensitivities and religious values. The articles “Islam and Ethics of AI Advertising: Part 1” and “Part 2″ delve into the ethical implications of AI technologies in advertising within the context of Islamic principles. These discussions highlight the importance of transparency, accountability, and respect for consumer privacy in AI-powered marketing campaigns targeting Muslim audiences. By adhering to ethical guidelines and principles, you can build trust and credibility with your audience, fostering long-term relationships based on mutual respect and integrity.

Conclusion
Incorporating AI into your social media strategy offers numerous benefits for engaging with Muslim consumers effectively. By leveraging AI-driven analytics, personalization, chatbots, and reputation management tools, businesses can create meaningful connections, drive engagement, and foster brand loyalty within this diverse and dynamic demographic. As technology continues to evolve, embracing AI-enabled strategies will be essential for staying competitive and relevant in the ever-changing landscape of social media marketing. Additionally, staying informed about halal advertising trends and adhering to ethical guidelines ensures that businesses approach their campaigns with sensitivity and integrity, ultimately fostering stronger connections with Muslim consumers.

For more information on how we can help you connect to over 250 million Muslims today, contact Muslim Ad Network.

The post Leveraging AI for an Impactful Social Media Strategy to Reach Muslim Consumers appeared first on Muslim Ad Network.

The Problem With Consumer Data Today

Today, more than ever, Muslims and those of other faiths have embraced the digital world to become an integral part of who they are and what their lives look like. For more than two decades consumers have been leaving digital footprints that have dehumanized them by turning them into commodities.

The lack of explicit consent to the use of their data is not only questionable ethically but also from an Islamic perspective for advertising. This is why Muslim brands should jump at the opportunity of implementing the protection of consumer privacy with the ever-increasing compliance rules and regulations in combination with the ever-improving privacy enhancement tools.

The rush to make a buck from massive data use has led to data breaches and misuse of consumer data that is on the borderline of crime. This has brought about a turnaround by the giants of tech, with Apple taking serious measures to cut down on user tracking and Google retiring third-party cookies in 2024.

Read: “Advertising to Muslims Online in 2024 After Third-Party Cookies Disappear”

One of the most important things your halal business must understand about where advertising is heading, what data will look like, and what that means to your efforts in advertising to Muslims. The most basic part for your Muslim brand to learn about is identity resolution which we covered in our article, “Halal Advertising Must Get Serious About ID Resolution”. In a nutshell:

“Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices – has become critical to marketing success, as well as essential for compliance with consumer privacy laws such as the California Consumer Privacy Act (CCPA) and the European Union’s General Data Protection Regulation (GDPR).” – MarTech

Introducing Privacy Enhancing Technologies

The other critical component of the consumer privacy revolution is the rapid rise of tools that have been created for advertisers to do what they need to do without violating the privacy of consumers. These are known as Privacy Enhancing Technologies, abbreviated as PETs.

Privacy Enhancing Technologies (PETs) are important tools that help protect consumer personal information. These technologies work by using only necessary consumer data, making the data more secure, and giving consumers more control over their personal information. Overall, PETs help uphold consumer privacy rights in the digital world.

What PETs Have to Offer Your Muslim Brand

As mentioned, PETs are designed to collect only the necessary information and not more. This can be compared to only taking what you need and not overloading your database with extra stuff. By doing this, your halal brand avoids having too much information which, from an ethical perspective, helps prevent problems like data breaches or unauthorized access. 

Read: “The Ultimate Lesson From the Muslim Pro User Data Scandal”

But also from an Islamic perspective helps you to adhere to the rule of avoiding Israaf (extravagance). As Raaghib Isfehaani – an eleventh-century Muslim scholar of Qur’anic exegesis and the Arabic language – put it, “Any action which an individual performs which exceeds the limits is considered as being Israaf”.

PETs also ensure that your consumers’ data is optimally safe. They make use of advanced encryption methodologies, authentication protocols, and stringent access controls, forming formidable barriers that discourage unauthorized intrusions. Even if someone manages to break in, the information they steal is like a puzzle without a solution. This type of data security is indispensable in preventing breaches that could lead to privacy violations and instances of identity theft.

PETs will empower your targeted Muslim audience by affording them greater control over their personal data. In today’s digital landscape, consumers often encounter situations where their data is collected and utilized without their explicit consent goes against the concept of mutual goodwill. 

”O you who believe! Eat not up your property among yourselves in vanities: But let there be amongst you traffic and trade by mutual goodwill.” [ Quran 4:29]

Privacy Enhancing Technologies disrupt this pattern by introducing features such as data anonymization and pseudonymization. These mechanisms allow individuals to share data while retaining their anonymity, preserving their sense of privacy while still enabling valuable data-driven services.

Moreover, PETs provide a platform for innovative concepts like data trusts or vaults, which enable consumers to maintain ownership of their data while permitting controlled access to specific sections of that data. This model fosters a collaborative environment where your Muslim audience can share data for research or other purposes, all without compromising their personal privacy. This creates harmony between data utility and personal autonomy and reshapes the way data is managed and shared.

The Challenge of Implementing PETs

However, there is no solution without a blemish. Seamless integration of PETs comes with its own set of challenges. The implementation of PETs like every new phenomenon requires specialized expertise. This can potentially exacerbate the divide between those well-versed in these technologies and those who are not. Balancing the scales between privacy preservation and data utility is also no easy task, as an overemphasis on privacy could potentially stifle innovation and the development of beneficial services.

Also, navigating the evolving terrain of privacy regulations adds complexity to the adoption of PETs. Different regions adhere to distinct data protection regulations, requiring adaptable approaches to implementation. Collaborative efforts among technologists, policymakers, and legal experts are crucial to ensure that PETs align with global privacy standards while remaining sensitive to local complexities.

Differential Privacy

Differential Privacy is a groundbreaking approach that addresses the dual challenge of data analysis and individual privacy protection. By adding controlled randomness to data before analysis, it ensures that specific individuals cannot be distinguished within the dataset, enabling the extraction of meaningful trends while preserving privacy.

Imagine attending an event where everyone wears the same attire, making it impossible to identify individuals. This notion resembles how Differential Privacy operates, it will obscure your Muslim audience’s data of individuals by introducing calculated noise. This prevents unauthorized identification while allowing accurate analysis of collective patterns.

Differential Privacy stands as a crucial advancement compared to traditional data anonymization, which can still lead to privacy breaches through data linkage. Notably, industry giants like Apple and Google have integrated these principles. Apple’s SkAdNetwork lets advertisers gauge ad campaign success without accessing personal data. Google’s Privacy Sandbox aims to reshape targeted advertising while prioritizing privacy. We will delve into both a bit later in this article.

Multi-party Computation

Multi-party Computation (MPC) is a cryptographic method designed to facilitate collaborative data processing among multiple participants while maintaining strict data confidentiality. Think of it as a solution that allows your Muslim brand to access data analysis from various parties that contribute insights and information to a shared project without exposing their individual source materials. This concept finds practical application in initiatives where companies seek to collaborate without compromising their proprietary information.

At its core, MPC operates by enabling multiple parties to jointly execute computations on data without gaining access to any details beyond their own contributed input and the resulting output of these computations. This means that each participant’s data input remains concealed from the others, ensuring a high level of privacy. To accomplish this, the data is first encrypted through a process that involves splitting it into “secret-shares” using random partitioning. Remarkably, these secret-shares possess the property of not revealing any discernible information about the original data on their own. These confidential secret-shares are then allocated across multiple servers.

Homomorphic Encryption

Homomorphic encryption offers a novel approach to data security. It involves converting data into an encrypted form, allowing complex mathematical operations to be performed on it without compromising the encryption. This concept preserves the original data’s structure, enabling consistent results whether computations are done on encrypted or decrypted data.

Unlike traditional methods, homomorphic encryption permits direct mathematical manipulation of encrypted data, making it safer when handled by third parties. It supports secure data analysis, sharing, and processing. Despite its potential, challenges such as performance limitations exist.

Implementing homomorphic encryption requires careful consideration of data needs and risks. Regular evaluation and updates of solutions are essential. This innovation showcases the dynamic nature of encryption techniques, providing a robust tool for heightened data protection in today’s digital landscape.

On-Device Machine Learning

This concept is comparable to storing valuable possessions in a secure vault at your premises. With on-device learning, your data remains confined to your device. Specific calculations are performed onsite, generating only broad, anonymous results devoid of any sensitive content.

According to Google:

1. By using on-device ML, the data processing can happen on your user’s device. This means that you can also apply machine learning to sensitive data which you would not want to leave the device.
2. If you apply end-to-end encryption for data — like messages — on-device machine learning still makes it possible to provide smart data-powered features.

Source: “Why On-Device Machine Learning?”

Federated Learning

Staying on devices, through federated learning, devices independently learn and adjust, while the general knowledge they acquire is combined to improve a central model ( the master project file for a work-shared project) without involving specific user information.

A multitude of connected devices, including phones, watches, vehicles, cameras, and more, equipped with sensors and computational power, can contribute to training models collectively. In our everyday world, federated learning extends its utility to different organizations, allowing hospitals and pharmaceutical companies to enhance treatments and drug development without compromising sensitive data.

This framework’s potential extends to complex systems like urban mobility, economic markets, energy usage, climate change, and public health. Ultimately, federated learning can foster collaboration in data analysis while preserving data ownership for individuals, companies, and institutions.

Synthetic Data

Imagine it as a surrogate or duplicate for authentic data. Although not genuine, it closely emulates key attributes of real sets of data, making it practically usable. It operates as a copy that mirrors the fundamental framework without involving any real personal particulars. This technique proves invaluable for testing and analysis purposes, all the while maintaining the exclusion of actual user data.

Synthetic data transcends the realm of simulated information and surpasses authentic data. It serves as an adaptable material for AI training. It also facilitates secure customer data exchange both within and beyond organizational boundaries.

A central advantage of synthetic data generation is its superior approach to data anonymization. In contrast to modifying and thereby compromising an existing dataset, synthetic data originates from scratch. This is achieved while retaining the correlations and patterns present in the original training data for the synthetic data generator. 

Initially, a smart computer system learns all the details and patterns in the real dataset. Then, it uses this knowledge to create new substitute data that looks just like the original. This substitute data is very similar to the original and keeps identities hidden, so there’s no way to connect it back to real people. This ensures that the risk of identifying someone from the data is eliminated.

Privacy Enhancing Technologies Your Muslim Business Should Know About

Here are a few remarkable instances of privacy technology applications, frequently incorporating one or more elements that we previously examined:

Apple’s SkAdNetwork and App Tracking Transparency Framework

These tools exemplify Apple’s recent commitment to user privacy. SkAdNetwork facilitates campaign attribution while safeguarding user identity, and the App Tracking Transparency framework empowers users with the option to control their tracking preferences across third-party apps and websites.

Preserved User Privacy: SKAdNetwork measures conversion rates without compromising user identities. This is essential for Muslim brands aiming to build trust and maintain a positive image by prioritizing user privacy.

Enhanced User Trust: Muslim advertisers striving to maintain a positive brand reputation and user trust will find SKAdNetwork’s privacy safeguards advantageous.

While SKAdNetwork offers great privacy benefits, it also presents some privacy challenges for Muslim brands:

Fraud Vulnerability: Unencrypted post-install conversion data in SKAdNetwork can be manipulated by fraudsters.

Distributed Data: Data distribution across multiple networks can complicate data management for Muslim brands using multiple ad networks.

To overcome these challenges, Muslim brands should tailor strategies to their unique objectives, ensuring efficient use of SKAdNetwork while mitigating potential issues.

Google’s Privacy Sandbox for Web and Android

Google’s Privacy Sandbox for Web and Android is a child of its aim to set privacy-focused benchmarks for the internet. Its goal is to equip publishers, advertisers, and developers with the necessary tools for online business activities, all the while upholding user privacy considerations.

It is also Google’s attempt to forgo classic cookie tracking on the web. The Privacy Sandbox itself has been around for quite a while. If you were around when SEO first started becoming a thing, the name will be familiar to you.

“The idea of Google sandbox dates back at least 15 years… The sandbox is believed to be a filter for new websites. The assumption is that the filter traps new sites and doesn’t let them rank until they reach a certain age.” – SEO PowerSuite

The Privacy Sandbox bridges the gap between successfully defending customer privacy and giving your Muslim organization the data and tools it needs to continue to target its ads in positive ways.

Other Privacy Technology Applications

Meta’s Conversions API: Meta has been in hot water due to privacy issues for a while now. Due to increasing privacy restrictions, the Meta Conversions API was created to enable you as an advertiser to stream web events directly from your servers to Facebook. Usually, it would first be sent to the browser responsible for sending an event. With Conversion API you can process data as a first-party cookie to avoid conversion loss due to browser cookie restrictions.

Data Clean Rooms: Data Clean Rooms serve aggregated and anonymous customer information. As an advertiser, you will access non-personally identifiable information (non-PII) to target a specific demographic and audience measurement. For example, if you extract specific data sets that show people who increase the purchase of gifts during Eid or Ramadan, you could be looking at a goldmine without having to know who those people are. This could be why, particularly in the retail media, clean data classrooms continue to gain popularity, as they facilitate knowledge bartering without revealing proprietary information. We talk more about Data Clean Rooms in our article: “Halal Advertising Must Get Serious About ID Resolution”.

These technologies are not the finished item yet. However, as adjustments and improvements are made, it is clear that they have the potential to balance consumer stewardship with the data needs of digital marketers.

With that said, here is what your Muslim business should expect in the coming years:

1. The new, increasingly digitally savvy halal customer will want more of a say over their data.
2. Your halal brand will have to leverage real-time polls, interactive content, and community forums, to collect information directly from your Muslim audiences.
3. Halal brands will increasingly depend on partnerships with platforms that specialize in serving ads to Muslims.

Conclusion

As privacy regulations continue to evolve, organizations are increasingly finding that they are turning to Privacy Enhancing Technologies to protect personal data. As outlined in this article, there are many different types of PETs, each designed to solve a specific business problem. Some are better for deriving insights from sensitive data while others are best for data exploration. Regardless, they will be a valuable part of your halal brand’s privacy toolkit, and, knowing that you have dealt with and tackled privacy risks that might come your way, can give you increasing confidence. 

PETs will bring about change in the way advertising works, that’s a given, but rather than back away from the inevitable, now is the time to lean in and educate yourself and the team behind your halal brand.

You may be doing great work, and nobody wants to hinder innovation, but we need to be able to balance great ideas and innovation with respect for people and their data. This is essential for your business’s public perception and future.

The post A Muslim Brand’s Guide to Privacy Enhancing Technologies appeared first on Muslim Ad Network.

In our previous discussion about Web3, we discussed how to market to Muslims in this environment effectively. In part one of the two-part blog series, we introduced you to Web3 from a halal marketing perspective. In part two, we discussed how your halal brand could leverage Web3 to target Muslim consumers. In this article, we discuss how Web3 may change Ad Tech and how that may affect the way we serve ads for your halal brand.

To summarize our previous discussions about Web3, the emergence of new web technologies, the most important of which is blockchain, is driving its evolution. Unlike its forerunner, Web3 is decentralized, which means it is not dominated by a small group of megacorporations like Alphabet, Meta, and Twitter. It means that Web3 economics will be more democratic, inclusive, and fair because every user will be able to participate. There will be no large companies harvesting user data for sale; instead, everyone will have control over their personal data and content, as well as the ability to decide how to monetize these digital assets.

For companies like ours, specializing in the advertising industry, we are excited about how Web3 is going to turn the foundation of online advertising on its head.

How Web3 Could Change Advertising to Muslim Consumers

He Who Owns the Data Owns the Pie

Many Muslim brands went into full panic mode when Facebook decided to remove religious targeting on its ad platform. This caused many Muslim brands to look for better alternatives, like Muslim Ad Network. You can see below that even today as we speak one of our most popular pieces of content is the article discussing this very issue. 

The point is, those who control the data have all the power and soon it will not be an elite club made up of large tech companies, like META.

One of the most positive aspects of Web3 is the fact that the tech industry’s goliaths will be unable to collect user data as they do today, and targeted advertising will necessitate negotiating with users about them providing their own data.

Muslims Online Will Have More Power

• Web3 allows buyers to anonymously leave comments on articles and buy stuff without the seller knowing who they are.
• Online users, unlike in Web2’s reality, can download images and content, and have their identity unrelated to any digital transactions.
• Furthermore, Web3 users will be able to choose when they want to watch brand advertisements. Your quality of advertising should be extremely high. Just one questionable advertisement from your halal brand means that they will not consider you for future viewing.
• Web 3.0, which employs blockchain technology, can aid in the restoration of user trust because the data stored on the blockchain is decentralized, secure, and transparent.
• Entrusting data ownership to consumers may disrupt plans by information technology corporations to steal sensitive customer data.
• Internet transactions will be transparent because they will be recorded as blocks of information and kept there in perpetuity with open access to all. As a result, consumers will be able to see the entire supply chain and assess its sustainability, which may have a significant impact on the decisions they make.

The Shape of Online Ads in Web3

Will it be worth paying to target Muslim audiences with ads in Web3? The thing with Web3 is that your halal brand will need to put in more effort to catch the attention of its target audience. Before even thinking about targeting them with ads, you should pounce on the opportunity that Web3 offers to build tighter relationships with Muslim consumers.

Remember that because consumer data will no longer be stored by a small number of elite entities, Muslim Ad Network will connect publishers and advertisers directly to Muslim consumers without the involvement of a third party. High-quality connections such as these will yield better ROAS for your ads.

“With exclusive relationships with the biggest Muslim websites, MAN can access first-party data to figure out the interests and behaviors of those Muslim audiences.”

Source: Advertising to Muslims Online in 2022 After Third-Party Cookies Disappear

Due to the nature of data collection in Web3, there will be an abundance of much more accurate data than what we have now with Web2 and third-party cookies.

Your halal brand will have direct access to actual consumers rather than a vendor’s image of who your consumer is. You’ll need to stop thinking of customers as numbers in a database and start thinking of them as people with whom you can build meaningful relationships.

Accurate data and good relationships with your customers are a killer combination for serving extremely effective online ads.

The goal of Web3 ad tech won’t be to build sizable databases and extract huge profits from the advertising supply data chain. The provided ad tech solutions will be advantageous to users, publishers, and advertisers. It may also help save money that would otherwise be spent paying third parties to act as intermediaries.

Of course, Web3 is still in its infancy, making it difficult to predict when it will begin to have a significant impact on online advertising. But it is a matter of “when” not “if”.

Meanwhile, check out “The Ultimate Guide to Understanding and Marketing to The Muslim Consumer”. It is the only complete Muslim consumer guide in existence. If you are ready to take your advertising to Muslims to the next level, start advertising with Muslim Ad Network today.

The post How Web3 Will Change Advertising to Your Muslim Audience appeared first on Muslim Ad Network.

We recently published an article to help you find the right influencers for your halal marketing. What if you were able to take it a step further and work with a virtual influencer, better known as a meta-influencer in the metaverse? 

“A virtual influencer, at times described as a virtual persona or virtual model, is a computer-generated fictional character that can be used for a variety of marketing-related purposes…” – Wiki

It seems more and more plausible that the metaverse is the next online frontier for halal brands so we encourage you to learn and experiment as much as possible.

Advertising in the metaverse for halal brands is in its early infancy, so creating and working with meta-influencers may sound too far-fetched for Muslim businesses at the moment. However, web3 is moving at the speed of light, and if you blink you get left behind. So, at the very least try to gain knowledge and start experimenting with the elements of web 3.0, like NFTs and the metaverse among other things.

Disclaimer: The Muslim Ad Network blog strives to give you top-notch information to help you market and advertise your business and organization. We urge those of the Muslim faith to investigate the permissibility (halal/haram) of tactics like creating avatars and meta-influencers for marketing purposes.

How Meta-influencers Can Change Your Muslim Marketing Approach

The metaverse – predicted to become an $800 billion industry by 2024 – offers your business or organization the chance to take advantage of consumer trends and investigate fresh ways to engage with customers. This is why influencer marketing in the metaverse is a natural piece of the puzzle. Influencer marketing is already massive on web2, with Insider Intelligence estimating it to be a $15 billion industry in 2022. 

Let’s look at the four elements of meta-influencer marketing that will change your Muslim marketing approach:

1- Collaboration

There are many ways to collaborate with influencers on social media. These include sponsored social media posts, product discount codes, and more. Although these are effective ways to establish your presence, metaverse influencer marketing offers a more captivating collaboration with your brand.

Together with a meta-influencer, you can create a fully immersive 3D experience for the Muslim consumers you are targeting. For example, you can have the meta-influencer try out different modest fashion outfits to showcase your new autumn collection to their most active followers.

2- Monetization

You can monetize your joint ventures with meta-influencers on the metaverse thanks to NFTs or non-fungible tokens. The influencers you work with can grant followers admission to your sponsored events using NFTs. For example, you can offer collectible NFTs that also serve as tickets for your next installment of Halal Expo on web3. 

When used in this way, these special tokens create income for your brand and the meta-influencer. Not only that, but it will boost brand recognition, and give your Muslim customers a sense of exclusivity.

3- Initiation

We mentioned that influencer marketing is a massive industry. It is important to know that a growing part of that belongs to meta-influencers. However, there is a growing trend of brands creating their own meta-influencers. This could be something you could explore if you are confident of its permissibility in Islam. 

Why? Because:

1) After your initial investment, you do not need to be paying large sums of money to meta-verse influencers to feature your products; Lil Miquela – for instance – is reported to get paid $1600 per Instagram post.

2) Although meta-influencers like Serah Reikka have tried to reach out to Muslim audiences, the rest of her content is not palatable to a Muslim audience. This would be the case with all the virtual influencers currently available for collaboration.

4- Diversity

The real-world influencer industry has a diversity problem. A 2020 study by MSL showed that although black, indigenous, and people of color represent a market worth $4.8 trillion in buying power, there is a 35% pay gap between black and caucasian influencers. This is the biggest racial pay gap in any industry.

This is an opportunity for you when using or creating your own meta-influencer to promote those with minority backgrounds, given that they have the relevant Muslim audience for your products of course.

Conclusion

In this short blog post, we highlighted the current situation with brands collaborating with meta-influencers. We also discussed how your brand may use these influencers to engage Muslim users in the metaverse. We would like to reiterate that at the moment you should at least focus on gaining knowledge and experimenting with web3 elements including the metaverse and meta-influencers.

To start engaging with Muslim consumers more directly through online advertising, feel free to click the “START TARGETING MUSLIM CONSUMERS” button below:

The post Marketing to Muslim Consumers With Meta-influencers appeared first on Muslim Ad Network.

1. An Introduction to Web3 from a Halal Marketing Perspective
2. How to Leverage Web3 to Target Muslim Consumers

In the first part of the series, we introduced the concept of Web3 from a halal marketing perspective. Now we will go into the strategies and tactics that you can use to market and advertise to Muslims on Web3.

How Your Business Can Benefit from Web3

Transparency and user/customer focus will be two of the biggest aspects of Web3’s impact on business. Consequently, there will be a change in how firms utilize user data. All web apps will need a blockchain upgrade in order to function in Web3, as blockchain is core to Web3.

Let’s look at more ways your business can benefit from Web3:

Removal of Middlemen: Web1 and Web2 have centralized data as a common denominator. Infinite amounts of personal data are under the authority of high-tech companies like Google and Facebook, making them vulnerable to data breaches and manipulation. Due to the precision and transparency of blockchain technology, Web3 technology solves this problem.

Server Failureproof: Both Web1 and Web2 have experienced server failures that led to platform shutdowns, which caused significant losses for brands and companies. The latest one at the time of writing this article concerned Twitter and happened on the 14th of July. Web3 system supported by a distributed network renders this issue a thing of the past. Even if a single node or network of nodes goes offline, the dispersed network will still be able to support computing.

Reduction of Data Theft: Hackers will find it considerably more difficult to access sensitive data using Web 3.0. There is no single point of failure with blockchain technology because it is dispersed and decentralized, which makes it more difficult to corrupt. Your business won’t have to worry as much about data theft and data breaches thanks to the fact that blockchain data cannot be changed or manipulated.

Improved Customer Relations: Web 3.0 makes businesses directly accountable to their customers by recording every transaction in a decentralized ledger that is visible to all parties. Your businesses can utilize this transparency with their customers to develop relationships of trust and loyalty. Customers may trust that the information is accurate and legitimate because data saved on blockchains cannot be modified.

Better Supply Chain Management: Due to the transparency of blockchain, your business can easily monitor and manage its supply chains on Web 3.0. You can eliminate silos and are better able to manage time and costs while immediately identifying any issues with production and delivery services. You can also communicate vital details with suppliers to facilitate delivery, such as production schedules and contract deadlines.

Web 3.0 Halal Marketing Strategies

Web3 connects content and people with streamlined user interfaces and communication channels, enabling businesses to provide a more specialized experience.

Your Muslim-consumer-targeted business must adapt to Web3 gradually, now that the new internet version is available to ensure open access and transparency. Let’s look at some Web3 trends that can be implemented and integrated into your halal marketing strategy.

Grow Your Web3 Network: A strong network can be essential for a successful  Web3 halal marketing approach, as it is in many other areas of your business. If you’re looking to interact with other businesses in the Web3 world, consider joining a networking group like the Coinbound Entrepreneurs’ Circle (CEC).

Metaverse: Your businesses can utilize the metaverse for events, exhibitions, and conferences to gain a competitive advantage. To properly market in the metaverse you must 1) insert your brand natively within the platform (ex. In-game ads), 2) replicate what you offer in real life in the parallel metaverse, 3) establish your own virtual venue (ex. If you sell cat food create a virtual cat asylum).

Read: Halal Advertising in the Metaverse and Is the Metaverse the New Online Frontier for Halal Brands?

Blockchain Technology: Through the use of cryptocurrencies, you can conduct transactions automatically, giving your users total control over their data. You can employ self-executing smart contracts to streamline commerce between you and your Muslim customers without the need for a mediator. By doing so, expenses from established methods can be reduced without sacrificing their validity and legitimacy.

Non-fungible Tokens (NFT): Create limited edition NFTs! It is a great way to connect with your Muslim customers and community. NFTs can be traded or sold in addition to being collected. You can also use NFTs for VIP access to an event, early product releases, or online content.

You can use them to raise money for a good cause. As a result of their immense popularity, NFTs can generate a lot of buzz and demand, making them a great strategy for attracting attention.

Web3 offers a lot of opportunities but there is still a lot to learn and discover. Visit our main blog post page or contact Muslim Ad Network if you want to know more about Web3 or marketing and advertising to Muslims in general.

The post How to Effectively Market to Muslims in Web3 – Part 2 appeared first on Muslim Ad Network.

1. An Introduction to Web3 from a Halal Marketing Perspective
2. How to Leverage Web3 to Target Muslim Consumers

As a result of Web3 or as it’s also known, Web 3.0, marketing professionals may be able to take advantage of many innovative advancements in the decentralized web. We do need to keep in mind that Web3 is still in its infant stages despite becoming the biggest talking point in digital marketing today.

The halal marketing strategies and Muslim advertising tactics that will be in demand as Web 3.0 matures remain to be seen. However, to have an idea of where it is all heading, it is important to know today’s trends that power marketing in the Web3 landscape and the challenges that come with them. We aim to help you understand this in this two-part article about Web 3.0 from a halal marketing perspective.

Defining Web3 to Halal Marketers

What is Web3?

The first era of the internet began in the 1990s giving people access to an abundance of data. However, there was no simple way to sift through all of this information.

The second iteration started in the 2000s with Google, Twitter, and Amazon breaking onto the scene. In the time frame of almost two decades, these entities became the dominant powers of  Web 2.0.

Web 3.0 is based on decentralization and gives control of data back to individual content creators. This will hopefully level the playing field for startups, and small businesses. It may also be the end of consumer data privacy infringement for the most part.

Computer Scientist and Ethereum Co-Creator, Gavin Wood, who coined the term “Web 3.0” explains:

“Essentially, under Web3, we know exactly what’s happening with our data.”

Like many advocates of Web 3.0, Josh Neuroth, Head of Product at Ankr, a Web3 infrastructure company agrees:

“The whole point of Web3 is getting ownership and decision-making away from a small group of people, into the hands of the community. It’s very democratic.” 

How We Got to Web 3.0

The first web server emerged in 1990 leading to the creation of the World Wide Web. At first, the internet was only accessible to government and military researchers and college students.

Web 1.0 is a term used to describe the earliest versions of websites. Back then, users were consuming content, not generating it. Due to dial-up computing, websites could take minutes to load, so pages had to be small and lightweight. Web 1.0 was before smartphones and was only accessible by desktop computers.

The Web 2.0 era took off in the early 2000s. With it came interactivity. A dynamic page was now generated for the user instead of a static one. The pages became larger and more complex as broadband expanded its reach. Users could now enjoy streaming music and video.

Web 2.0 gave rise to user-generated content. Prior to the rise of Myspace, Facebook, Twitter, and Instagram, there were precursors to social media, such as GeoCities. Through blogs, tweets, and social media networks, Web 2.0 has allowed for an increase in user input and engagement.

Web 3.0 is the result of various problems in the Web 2.0 ecosystem, especially in terms of data control and safeguards for user privacy. The centralized storage of user data has created extremely vulnerable spots for malicious agents. 

Web 3.0 will remain fully decentralized, putting content creation in the hands of the creators and not platform owners. It also means scenarios, where you are not able to target certain profiles online due to changes in platform policies, will not be a common thing. If your brand targets Muslim customers on Facebook, you know how difficult that has become due to their policy changes. 

Read: How to Target Muslim Audiences on Facebook – A Quick Solution

Web3 aims to move away from an internet controlled by a handful of powerful people and companies. Open-source, decentralization, transparency, and ubiquity will disrupt the current centralized internet environment.  

A trusted environment enables everyone to take part in Web 3.0 without the need for an intermediary or third party.

Components of Web 3.0

Web 3.0 consists of the following six notable components:

Semantic Web: Through the semantic web, data can be linked from one source to another and understood by computers, enabling them to perform increasingly sophisticated tasks for us. Through AI, it is able to understand what a customer or user may mean or intend, thus improving the experience.

Artificial Intelligence: Sometimes the user’s search intent is not matched by the results delivered by the search engine. The AI of Web3 has a better understanding of what users are searching for and gives more relevant and accurate answers.

Ubiquitous Connectivity: Ubiquitous connectivity describes the ability of devices to create, share, and process data without ever losing connection. With broadband, 5G, and IoT, Web 3.0 applications are characterized by ubiquitous connectivity, allowing access to information across a variety of devices.

3D Graphics and Spatial Web: Advances in technology, including virtual reality, today mean that 3D graphics allow the creation of a more realistic online experience. Brands are already incorporating 3D graphics in the promotion of their products and services. A good example of this is the use of special events and gaming.

Blockchain and Cryptocurrency: The Web 3.0 era is intrinsically characterized by blockchain and bitcoin technology. Web 3.0 is characterized by decentralization and giving content creators more power. Direct transactions between parties are made possible by the elimination of middlemen and the use of cryptocurrencies. While bitcoin gets rid of middlemen like financial institutions, blockchain helps make Web 3.0 more transparent and safe.

Metaverse: The phrase “metaverse” truly doesn’t relate to any one particular kind of technology, but rather to a broad and frequently hypothetical change in how humans interact with technology. Generally speaking, it is a simulated digital environment that combines elements of social media, blockchain, augmented reality (AR), and virtual reality (VR) to produce environments for rich user interaction that mirror the real world.

Read: Halal Advertising in the Metaverse and Is the Metaverse the New Online Frontier for Halal Brands?

What is Web3 Marketing? 

Your mission, as a halal brand or mainstream brand targeting Muslims, is to grab their attention and convince them to spend their time and money on your product and service.  

In Web2, your brand or organization invests in sales and marketing, and the vast majority of the value generated accrues only to the platform being used. Web3 however, shares value ownership and allows users to share the value along with the company through digital tokens. 

By using tokens to bring in early users and reward them for their contributions, Web3 creates new networks instead of using the Web2 customer acquisition funnel, where awareness and lead generation are at the top and conversion and customer retention are at the bottom.

In Web3 marketing, there is more to it than just websites and search engine optimization (SEO). Web3 enhances the user experience by providing interactive advertising opportunities. As a marketer, Web3 offers an enormous opportunity to have an extremely efficient Web3 marketing strategy and deliver more targeted ads to Muslim consumers. We will take a look at this in the second part of this series.
Meanwhile, feel free to contact Muslim Ad Network for any questions about advertising to the Muslim audience.

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