On December 6, 2022, The Drum announced on its website that “Tesco’s Ramadan billboard wins top prize at The Drum Awards for Out of Home”. The campaign titled “Together this Ramadan” promoted solidarity with Muslims and was very well thought…
Looking ahead to 2023, it is time to talk about what your halal brand needs to focus on to gain a strategic advantage over competitors. 1- Inflation Marketing Given the times we are in and the events across the globe,…
To start off with, let’s define “unapologetic.” When we say you should build an unapologetic Muslim brand, we don’t mean one that never apologizes for a mistake, because every brand or business will face embarrassing gaffes from time to time….
Andrew Tate, a British-American kickboxer and internet personality, has converted to Islam, according to several online media outlets. A video of Andrew Tate praying (Salah) at a mosque in Dubai has gone viral on social media platforms. Andrew is shown…
With the Muslim consumer spending power growing exponentially, many brands are starting to target this lucrative market. But, Muslim consumers have unique needs and preferences that must be taken into account. This is where artificial intelligence (AI) comes in. AI…
Muslim Market- Complex but Worth It Online advertising to Muslims has always been difficult, expensive, and time-consuming. The sheer complexity of Muslim consumers based on ethnic background, levels of religiosity, etc. is enough to make it challenging for you to…
What Does Multicultural Marketing Really Mean? Simply put, multicultural marketing is the external marketing strategy that is the result of an internal diversity and inclusion program of a business or organization. Isaac Mizrahi, of CMO Network, in his article for…
Creating a Community Around Your Brand for Ramadan Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using Social…
In February 2022 Muslim Ad Network concluded a survey dedicated to advertising to Muslim consumers during Ramadan. The first of this two-part survey asked businesses about their strategies and tactics when it comes to advertising to Muslims during Ramadan. For…
In April 2021 we released an article titled “How Mainstream Brands Can Identify and Serve Muslim Niche Markets”. In it, we advise mainstream brands not to approach the Muslim consumer market as one big market where they can do mass…
Muslim Ad Network’s very existence came about because Tabish Hasan – CEO at MAN – owned a couple of popular Muslim websites, and wanted to monetize traffic through advertisements. He was not satisfied with the existing options such as Google…
The definition of disability under the UK Equality Act 2010: You’re disabled under the Equality Act 2010 if you have a physical or mental impairment that has a ‘substantial’ and ‘long-term’ negative effect on your ability to do normal daily…
Our team at Muslim Ad Network continually endeavors to bring you insights into the latest marketing and advertising trends that you can use to target Muslim consumers. Last time around we looked at whether Muslim brands should be active on…
What is Diversity and Inclusion Marketing? First, let’s understand what both words – diversity, and inclusion – mean. Diversity refers to the traits and characteristics that make people unique while inclusion refers to the behaviors and social norms that ensure…
What is Halal Marketing? Halal Marketing or Islamic Marketing is a concept based on the paradigm that Islam affects Muslim consumer choice. Therefore all marketing activities follow Islamic laws, principles, and guidelines. This includes strategic marketing decisions, designing, communicating, delivering…