Key Takeaways

1. The period between Ramadan and Eid ul-Adha is a high-impact, spiritually charged season for Muslim donors — driven by continued devotion, the sacred days of Dhul Hijjah, and the obligation of Qurbani.
2. Charity campaigns launched during this time face significantly less competition compared to Ramadan, meaning greater visibility, higher engagement, and better return on ad spend.
3. Sustained, story-driven campaigns that span from Ramadan into Eid ul-Adha create a more authentic donor journey and increase long-term donor value and brand trust.

For many charity brands, Ramadan has become the clear focal point for engaging Muslim audiences — and rightly so. It’s a spiritually charged month where generosity flows, digital activity spikes, and charitable campaigns soar. But here’s the untapped secret: the real golden window doesn’t end with Ramadan.​

The period between Ramadan and Eid ul-Adha, which includes the sacred days of Dhul Hijjah, holds immense — and often underutilized — potential for impactful charity marketing. At Muslim Ad Network, we work with countless faith-driven campaigns, and we’ve seen firsthand how this time can elevate giving when approached with strategic intention and cultural sensitivity.​

Let’s explore why this “in-between” season might be the best-kept secret in Muslim donor engagement.

1. The Spiritual High Doesn’t Drop After Ramadan — It Evolves

Muslim donors don’t suddenly switch off after Eid al-Fitr. In fact, for many, the spiritual momentum of Ramadan carries through the following weeks. The emphasis shifts — from fasting and daily giving to preparing for Hajj, offering Qurbani (sacrifice), and continuing acts of charity during Dhul Hijjah, the final month of the Islamic calendar.​

During this time, Muslims are encouraged to perform good deeds, increase in worship, and continue giving — especially on the first ten days of Dhul Hijjah, which are considered among the holiest days in Islam.​

Marketing Takeaway: This is a powerful emotional and spiritual period. Campaigns that reflect this heightened spirituality — especially around Qurbani, Sadaqah, and global need — will resonate deeply.​

2. The Eid ul-Adha Effect: Bigger Giving, Broader Reach

Eid ul-Adha is not just a celebration — it’s a time of obligatory charity (qurbani), global empathy, and remembrance of Prophet Ibrahim’s (AS) ultimate sacrifice.​

This event generates:

• Massive donation potential, as Muslims are required to give qurbani on behalf of themselves and loved ones.​
• A renewed wave of compassion, especially for campaigns supporting those in crisis around the world.​
• A chance for charities to align with themes of sacrifice, unity, and global solidarity.​

Marketing Takeaway: If you’ve paused your campaigns post-Ramadan, you’re missing out. The Eid ul-Adha window is arguably more action-driven, as it involves a very specific, time-bound charitable obligation.​

3. Less Competition = More Attention

Ramadan is a crowded space. Charity brands go all-in — from big-budget ad campaigns to celebrity-led appeals. It’s inspirational, but it’s also noisy.​

Between Ramadan and Eid ul-Adha? There’s significantly less saturation in the digital landscape.​

This creates a huge opportunity:

• Greater visibility in Muslim-focused networks like ours.​
• Better engagement rates from audiences not overwhelmed by competing campaigns.​

Marketing Takeaway: Strategic timing isn’t just about following the crowd — it’s about meeting your audience when they’re listening and when your message has room to breathe.​

4. The Case for Continuity: Donor Journey Matters

The best-performing charity campaigns aren’t one-off appeals. They tell a story — and that story shouldn’t stop at the end of Ramadan.​

By extending campaigns into the Eid ul-Adha season, you:

• Reinforce your brand’s authenticity and faith alignment.​
• Create a consistent donor experience.​
• Increase the lifetime value of your donors.​

Marketing Takeaway: Use Ramadan as the spark — and build a sustained narrative that carries your donors all the way through Eid ul-Adha.​

Final Thoughts: The Peak Is Bigger Than You Think

Too often, charity brands zoom in on Ramadan and forget the bigger picture. But the period between Ramadan and Eid ul-Adha is not downtime — it’s prime time. It’s when spiritually engaged donors are still active, still inspired, and ready to give.​

At Muslim Ad Network, we help brands like yours build faith-centered, culturally relevant campaigns that span the full peak season — not just part of it. If you want to unlock the full potential of your Muslim donor audience, it’s time to think beyond Ramadan and own the space between.​

Let’s make this season your most impactful yet.

Ready to Elevate Your Campaign?

If you’re looking to maximize your impact during this golden window, Muslim Ad Network is here to help. Our expertise in faith-based marketing ensures your message resonates deeply with Muslim audiences.​

Contact us today to discuss how we can support your next campaign.

The post Why the Season Between Ramadan and Eid ul-Adha Is the Golden Window for Muslim-Focused Charity Campaigns appeared first on Muslim Ad Network.

Key Takeaways

1. The post-Eid period is a crucial moment to turn seasonal Muslim consumers into loyal, year-round customers.
   Thoughtful follow-up and culturally aware engagement can solidify long-term relationships.
2. Consistency in inclusive messaging matters more than seasonal visibility.
   Representing Muslim consumers beyond Ramadan and Eid signals authenticity and respect—building deeper trust.
3. Practical steps like gratitude messaging, everyday product relevance, and feedback loops go a long way.
   These small but intentional actions help maintain momentum and show Muslim consumers they’re a valued part of your community—not just a holiday target.

​In our recent blog, “Beyond Eid: How Brands Can Sustain Engagement With Muslim Consumers Year-Round”, we explored the bigger picture—how brands can build long-term, meaningful relationships with Muslim consumers beyond Ramadan and Eid.

Now, let’s zoom in.

You’ve just wrapped up a successful campaign. You may have seen a surge in engagement, sales, or even first-time customers from the Muslim community. The question now is: How do you keep the momentum going—right now, in the critical period just after Eid?

This is where many brands fall off. But if you continue the conversation with relevance, respect, and authenticity, you can turn seasonal engagement into lasting brand loyalty.

Here’s how.

1. Reconnect With Gratitude

Don’t underestimate the power of a sincere thank you. Reach out through email, social, or even a post on your website to show appreciation to your Muslim customers who supported your brand during Ramadan and Eid.

Why it matters: Gratitude is a deeply valued concept in Islamic tradition. A thoughtful thank-you post-Eid can set you apart as a brand that truly understands and respects its audience.

Action step: Send a short, authentic “thank you” email campaign. Keep it warm, culturally aware, and free of generic corporate language.

2. Transition from Festive to Everyday Relevance

Many Muslim consumers discovered your brand through Eid gift sets, Ramadan bundles, or culturally-aligned content. Post-Eid, help them see the continued value you offer.

What this might look like:

• A halal food brand shifts focus from iftar kits to healthy lunch or family meal planning.
• A modest fashion label introduces a “Back to Work” or “Summer Essentials” collection.
• A productivity app used during Ramadan for goal tracking now positions itself as a year-round spiritual/lifestyle tool.

Action step: Create a blog or content series that helps Muslim consumers transition from the festive mindset to everyday living—with your brand by their side.

3. Continue Inclusive Messaging Year-Round

It’s easy to spotlight Muslim representation during Ramadan—but what about the rest of the year?

Brands that build trust with Muslim audiences understand that inclusion isn’t a seasonal effort. Your marketing and creative choices should continue to reflect cultural awareness long after the Eid hashtags fade.

Tips:

• Include Muslim models, influencers, and creators across your campaigns—year-round.
• Celebrate other relevant milestones (e.g., Hajj season, Islamic New Year).
• Avoid the “Eid’s over, let’s move on” trap—stay consistent.

Action step: Review your content calendar and identify at least three future touchpoints to feature inclusive campaigns beyond Eid.

4. Invite Continued Engagement—Not Just Purchases

You’ve opened the door—now keep the conversation going. Give new customers a reason to stick around, not just for the next sale, but for a longer relationship.

Ideas to explore:

• Loyalty programs that reward referrals within the community.
• Post-Eid “thank you” discount codes or offers.
• Ask for feedback on their Ramadan/Eid experience with your brand.

Action step: Build a short survey asking Muslim customers what they want to see next from you. It shows care—and gives you valuable insight.

5. Start Planning for What’s Next

The most successful brands treat Ramadan/Eid not as a one-off, but as a building block in a broader strategy. Now is the perfect time to reflect, learn, and look ahead.

• What worked this year?
• What could you improve for Eid al-Adha or Ramadan 2026?
• Who can you partner with to deepen cultural relevance and authenticity?

Action step: Set a reminder for a post-Ramadan/Eid internal debrief with your marketing or brand team. Document learnings, feedback, and ideas for next year.

Final Thoughts: Be Consistent, Not Convenient

It’s easy to show up when a calendar tells you to. The real challenge—and opportunity—is in staying present after the holiday buzz fades.

By continuing to engage, listen, and provide value to your new Muslim consumers, you move from being a “Ramadan brand” to becoming a reliable, inclusive brand—one that earns trust and loyalty over time.

Let Muslim Ad Network Help You Keep the Momentum Going

Whether you’re a small business owner or part of a major marketing team, you don’t have to navigate this alone. At Muslim Ad Network, we help brands communicate authentically, respectfully, and effectively with Muslim audiences—during and beyond seasonal campaigns.

Contact us today to start building longer-lasting, more meaningful relationships with the Muslim consumer market.

The post Beyond Eid (Part 2): Turning Seasonal Shoppers into Loyal Muslim Consumers appeared first on Muslim Ad Network.

Key Takeaways

1. Sustained Engagement Builds Long-Term Loyalty – Brands must extend their marketing efforts beyond Ramadan and Eid by maintaining customer relationships through post-Eid follow-ups, extended promotions, and community involvement.
2. The Muslim Consumer Market is Growing – With the global halal consumer market valued at $2 trillion in 2024, businesses that consistently engage with Muslim audiences year-round can tap into a rapidly expanding and influential demographic.
3. Content and Community-Centered Strategies Matter – Creating valuable content on halal lifestyle topics and supporting Muslim community initiatives help brands stay relevant, foster trust, and strengthen their connection with Muslim consumers beyond seasonal campaigns.

​With Eid al-Fitr having just concluded, brands that have completed their Ramadan and Eid marketing campaigns should recognize that the work doesn’t stop here. Maintaining the momentum throughout the year is essential to foster lasting relationships with Muslim consumers. By implementing strategies that extend beyond the festive period, brands can ensure continuous engagement with this dynamic and influential market segment.​

Understanding the Market Potential

The global halal market is substantial and growing. In 2024, the halal consumer market, encompassing food, financial services, and other goods and services catering to Muslims, was estimated at $2 trillion globally. Neglecting year-round engagement with Muslim consumers means missing out on a significant and expanding market.​

Post-Eid Follow-ups

After the festive period, thoughtful follow-up communications can reinforce a brand’s commitment to its Muslim customers. Sending thank-you emails, customer appreciation messages, or offering special loyalty rewards demonstrates recognition and value. Such gestures can enhance customer retention and encourage repeat business.

Extending Promotions

Extending promotions beyond Eid caters to late shoppers and maintains sales momentum. For instance, offering post-Eid discounts or limited-time offers can appeal to those who may have missed initial sales, ensuring continued engagement and revenue flow.

Building Community Relationships

Authentic engagement involves supporting the community year-round. Partnering with charities or sponsoring events that benefit Muslim communities not only demonstrates corporate social responsibility but also resonates with consumers who value brands that understand and uphold their values. A study revealed that 86% of American Muslim consumers believe companies need to make more effort to understand Muslim values.

Content Marketing Beyond Eid

Developing content that aligns with Muslim consumers’ interests can keep a brand relevant throughout the year. Topics such as halal lifestyle, modest fashion, or Islamic finance can be explored through blogs, social media posts, or guides. This approach not only provides value but also positions the brand as a knowledgeable and trustworthy resource.

Understanding the Market Potential

The global halal market is substantial and growing. In 2021, Muslim spending on halal food was approximately $1.26 trillion, with projections estimating an increase to $1.67 trillion by 2025 (Statista). Additionally, the halal beauty market in the Middle East is valued at $46 billion and is expected to reach $60 billion by 2025 (Vogue Business). Neglecting year-round engagement with Muslim consumers means missing out on a significant and expanding market.

Conclusion

Sustained engagement with Muslim consumers beyond Eid requires thoughtful strategies that acknowledge and respect their values and lifestyles. By implementing post-Eid follow-ups, extending promotions, building community relationships, and creating relevant content, brands can cultivate enduring connections and tap into the vast potential of the global halal market.

Take Action Today

To maximize your brand’s reach within the Muslim consumer market, partner with Muslim Ad Network—the leading platform for reaching engaged Muslim audiences year-round. Contact us today to learn how we can help you develop targeted, effective marketing strategies that resonate with this valuable demographic.

The post Beyond Eid: How Brands Can Sustain Engagement with Muslim Consumers Year-Round appeared first on Muslim Ad Network.

Key Takeaways:

1. Authenticity Drives Engagement: Consumers are increasingly drawn to brands that authentically represent diverse communities, particularly during culturally significant events like Eid. Genuine campaigns that resonate with the values and traditions of the Muslim community foster stronger brand loyalty and trust.

2. Diverse Representation Matters: Brands that feature diverse and accurate portrayals in their marketing campaigns not only appeal to a wider audience but also drive higher sales. Research shows that consumers are more likely to support brands that align with their values, making inclusive advertising a smart business strategy.

3. Collaborations and Community Engagement Are Essential: Successful Eid campaigns go beyond token gestures, engaging with Muslim creatives, influencers, and content creators. By understanding cultural nuances and supporting initiatives that matter to the community, brands can create campaigns that are both meaningful and impactful.

In recent years, an increasing number of mainstream brands have embraced inclusivity by launching marketing campaigns that celebrate Eid. This shift not only acknowledges the cultural and religious significance of the festival but also reflects the growing demand for authentic representation in advertising.​

A global study by Kantar in 2024 revealed that 75% of consumers say that a brand’s diversity and inclusion reputation influences their purchase decisions. This finding underscores the importance of authenticity in marketing, especially during culturally significant events like Eid. 

However, for brands to truly connect with their audience, these campaigns must go beyond surface-level marketing and demonstrate a genuine understanding of the values and traditions associated with Eid.​

The Importance of Being Genuine

Consumers today are more discerning than ever, and they can easily recognize when a brand’s campaign is merely performative. Eid holds deep cultural and religious meaning for millions worldwide, making it crucial for brands to approach these campaigns with sincerity.

A 2023 survey by Numerator found that 63% of consumers consider diverse representation in advertising important, with 47% more likely to purchase from brands that feature diversity. This sentiment is particularly strong among younger and racially diverse consumers, highlighting the importance of authenticity in marketing. 

Authenticity comes from working with Muslim creatives, ensuring accurate representation, and understanding the traditions that make Eid special. Brands that take the time to engage with the community and tailor their offerings thoughtfully are the ones that resonate most.

Successful Eid Campaigns by Mainstream Brands

Many well-known brands have successfully launched Eid campaigns that showcase inclusivity while maintaining brand relevance.

• George by ASDA: The brand’s Eid 2025 campaign features a thoughtfully curated collection of fashion and homeware, catering to the needs of Muslim families preparing for the celebration. By offering a range of modest clothing and festive décor, George by ASDA provides a one-stop solution for customers looking to mark the occasion in style.

• Tesco: Though not a 2025 campaign, Tesco’s previous Ramadan and Eid campaign, “Alia’s ‘Worth the Wait’ Samosas,” was an excellent example of authentic storytelling. The advert beautifully captured the anticipation of Eid celebrations, focusing on the importance of family traditions and community spirit. 

• Luxury Brands: High-end fashion houses such as Dior and Chopard have also recognized the significance of Eid by launching exclusive collections inspired by Middle Eastern aesthetics. These brands have successfully positioned their products as meaningful gifts during the festive season, reinforcing the importance of luxury and tradition in Eid celebrations. As reported by Euromonitor International, the Middle Eastern luxury goods market is expected to grow at an annual rate of 6.7%, driven by increased demand from Muslim consumers during significant events like Eid. 

• John Lewis: John Lewis has released an Eid campaign that highlights the joy of gifting and togetherness. Their campaign includes a selection of festive decorations, elegant dinnerware, and carefully curated gifts that appeal to families celebrating Eid. The inclusion of real Muslim families in their advertisements adds an element of authenticity that resonates with consumers. Next: Next has embraced the spirit of Eid with a dedicated fashion campaign that caters to individuals looking for stylish yet modest attire. By promoting festive outfits that blend tradition with contemporary fashion, Next demonstrates an understanding of the evolving preferences of Muslim consumers.

The Future of Inclusive Eid Campaigns

As brands continue to embrace inclusivity, there is a growing expectation for campaigns that go beyond token gestures. A report by Deloitte found that 69% of consumers believe brands should strive for deeper cultural relevance rather than simply showcasing diversity. Collaborations with Muslim designers, influencers, and content creators can help ensure that campaigns feel both respectful and relevant. Additionally, brands that actively support charitable initiatives during Ramadan and Eid further strengthen their connection with the community. According to Harvard Business Review, consumers are 4.5 times more likely to purchase from brands that align with their values, making charitable collaborations a smart investment for brands. 

By prioritizing authenticity, representation, and thoughtful engagement, brands can create meaningful Eid campaigns that not only celebrate diversity but also foster long-term customer loyalty. As inclusivity becomes a central focus in marketing, those who truly invest in understanding and honoring cultural celebrations will continue to stand out.

Get Expert Guidance for Your Next Eid Campaign

For brands looking to craft authentic and impactful Eid campaigns, working with specialists who understand the Muslim market is essential. Muslim Ad Network can help you connect with the right audience through culturally relevant and effective advertising strategies. Contact Muslim Ad Network today to ensure your Eid campaign resonates with the community and drives meaningful engagement.

The post Inclusive Eid Campaigns by Mainstream Brands: Celebrating Diversity with Authenticity appeared first on Muslim Ad Network.

Key Takeaways:

1. Cultural Sensitivity is Crucial: Understanding the significance of Eid and using respectful, inclusive messaging can help brands connect authentically with Muslim consumers. Avoid stereotypes and generic symbols to build trust and credibility.

2. Focus on Values, Not Just Sales: Eid is a time of faith, family, and generosity. Brands that emphasize community stories, charity, and meaningful content rather than purely promotional messages see higher engagement.

3. Expert Guidance Makes a Difference: Partnering with specialized networks like Muslim Ad Network ensures that your campaigns are both effective and culturally appropriate, helping you reach the growing global Muslim market with confidence.

Why Cultural Sensitivity Matters in Eid Marketing

With the global Muslim consumer market projected to reach approximately $2.8 trillion by this year  (Statista), brands that recognize and respect Islamic traditions during Eid can unlock new revenue streams. However, missteps in cultural sensitivity can backfire, leading to negative brand perception or even public backlash.

Here’s how to craft a respectful and effective Eid marketing campaign while avoiding common pitfalls:

DO: Understand Eid Traditions & Their Significance

Before launching an Eid campaign, brands should understand what Eid is and why it matters to Muslim consumers.

Key Points:

• Eid Al-Fitr marks the end of Ramadan, a month of fasting and charity. It’s a time of celebration, gift-giving, and community.
• Family and faith are central to Eid celebrations—campaigns should reflect these values authentically.
• Charity (Zakat and Sadaqah) is important; brands that give back earn consumer trust.

Example: In 2024, a significant majority of UAE residents (92%) planned to purchase Eid gifts for their children, spouses, and parents (adgully.me)

.

DO: Use Inclusive & Respectful Messaging

Muslim consumers prefer brands that acknowledge Eid in a way that feels genuine.

Key Strategies:

• Use heartfelt greetings like “Eid Mubarak”
• Feature diverse, culturally appropriate visuals in your ads.
• Focus on family, generosity, and gratitude rather than just discounts.

DON’T: Use Generic or Stereotypical Imagery

A common mistake brands make is relying on outdated or inaccurate visuals of Muslims.

Avoid:

• Stock images with inauthentic depictions of Muslims.
• Generic “crescent and star” imagery without deeper meaning.
• Overuse of Middle Eastern aesthetics—Muslims are diverse!

Example: H&M successfully launched a global modest fashion line that catered to diverse Muslim women without reinforcing stereotypes (Glamour)

DON’T: Treat Eid as Just a Sales Opportunity

Muslim consumers value brands that engage beyond just promotions.

Key Strategies:

Show long-term commitment to Muslim consumers, not just seasonal marketing.
Highlight customer stories and community initiatives.
Offer meaningful Eid content, such as recipes or celebration tips.

Example: Modanisa’s Eid campaign focused on modest fashion guides and community stories, earning high engagement from Muslim shoppers (Modanisa Blog).

Partner with Muslim Ad Network for Authentic Eid Marketing

To successfully connect with Muslim consumers, your brand needs more than just a sales pitch—it requires cultural intelligence and targeted advertising.

Get expert help from Muslim Ad Network! We specialize in connecting brands with engaged Muslim audiences through culturally relevant digital advertising.

Contact Muslim Ad Network today to launch a respectful and impactful Eid campaign!

The post Culturally Sensitive Marketing: Dos and Don’ts for Eid Campaigns appeared first on Muslim Ad Network.

Key Takeaways:

1. Cultural Sensitivity Drives Engagement: Brands that acknowledge Eid through culturally respectful packaging, messaging, and advertising can significantly boost brand loyalty and sales among Muslim consumers. Personalization and authenticity are crucial.

2. Influencer and Social Media Marketing Matter: Partnering with Muslim influencers and leveraging social media campaigns during Eid can amplify brand reach and engagement. Eid-themed giveaways, storytelling, and user-generated content are effective strategies.

3. Data-Driven Marketing Yields Results: Segmenting audiences for personalized email and SMS campaigns, along with targeted digital advertising, helps brands maximize their impact during the Eid shopping season. Using relevant keywords and retargeting strategies can enhance conversions.

Why Brands Should Prioritize Eid Marketing

Eid Al-Fitr is a significant celebration for Muslims worldwide, marking the end of Ramadan. It’s also a peak shopping period, with Muslim consumers spending an estimated $2.29 trillion in 2022 across various sectors, including food, pharmaceuticals, cosmetics, modest fashion, travel, and media. This spending is projected to reach $2.8 trillion this year.. From fashion and beauty to food and gifting, businesses that acknowledge and cater to the Eid audience can build brand loyalty and significantly boost sales.

If your brand is looking to tap into this growing market, here are top strategies to create an impactful Eid marketing campaign.

1. Festive Packaging and Exclusive Eid Offerings

Muslim consumers appreciate when brands acknowledge Eid through thoughtful packaging and product curation. While specific percentages may vary, it’s evident that a significant portion of Muslim consumers prefer brands that cater to their religious and cultural needs.

Key strategies:

• Create limited-edition Eid packaging with traditional motifs and festive colors.
• Introduce exclusive product bundles—perfect for gifting (e.g., Eid hampers, beauty kits).
• Launch customizable gifting options to personalize the shopping experience.

Example: Luxury brands are increasingly recognizing the significance of Eid and Ramadan in their marketing strategies. For instance, Bottega Veneta has engaged in community-driven initiatives during Ramadan, aligning their brand with the cultural values of the Muslim community (Vogue Business)

This approach demonstrates the brand’s commitment to cultural sensitivity and engagement with Muslim consumers.

2. Leverage Social Media & Influencer Marketing

With over 1.9 billion Muslims worldwide, social media plays a vital role in Eid shopping. Collaborating with Muslim influencers can significantly boost engagement and brand visibility.

Key strategies:

• Eid-themed giveaways & contests: Encourage user-generated content through hashtags.
• Collaborate with Muslim influencers who have an engaged audience.
• Storytelling content: Share behind-the-scenes insights or customer testimonials.

Example: Nike’s Victory Swim Collection, featuring modest swimwear, partnered with Muslim athletes and influencers, creating widespread social media buzz.

3. Personalized Email & SMS Marketing for Eid Shoppers

Email marketing remains a powerful tool for acquiring customers. By crafting personalized Eid email campaigns, brands can drive sales and engagement.

Key strategies:

• Segmented email lists: Target customers based on past purchases or browsing behavior.
• Exclusive early-bird offers: Send discounts leading up to Eid.
• Culturally relevant messaging: Use heartfelt Eid greetings and visuals.

Example: ASOS successfully launched an Eid fashion email campaign offering discounts on modest fashion and tailoring content to Muslim consumers.

4. Display Cultural Sensitivity in Your Advertising

A lack of cultural awareness can cost brands millions—as seen in failed campaigns that unintentionally offended religious communities. Muslim consumers value authenticity and are more likely to buy from brands that show respect for Islamic values.

Key strategies:

• Use respectful visuals: Avoid inappropriate imagery and stereotypes.
• Craft personalized, meaningful greetings: Go beyond generic “Eid Mubarak” messages.
• Showcase giving back: Highlight corporate social responsibility (CSR) efforts, such as charity donations.

Example: Unilever’s 1001 Inspirasi Ramadan campaign in Indonesia featured real Muslim families, focusing on togetherness and community.

5. Optimize Your Digital Advertising Strategy

With significant amounts spent on digital advertising annually, brands must invest wisely to reach the growing Muslim consumer market.

Key strategies:

• Leverage Google & Facebook Ads: Target keywords like “Eid gifts” and “Ramadan sales.”
• Use programmatic advertising: Reach relevant Muslim audiences through tailored ad placements.
• Retarget customers post-Eid: Offer post-holiday discounts and loyalty rewards.

Example: Lipton’s Don’t Just Think, Do campaign in Nigeria empowered over 1,000 widows during Ramadan, enhancing brand engagement and loyalty.

Make Your Eid Campaign a Success with Muslim Ad Network

The Muslim consumer market is one of the fastest-growing and most loyal demographics globally. However, a successful Eid marketing campaign requires cultural authenticity, strategic targeting, and data-driven execution.

Want to maximize your reach this Eid? Partner with Muslim Ad Network for targeted digital advertising that connects your brand with the right audience.

Contact Muslim Ad Network today to launch your Eid marketing campaign and drive real engagement!

The post Top Strategies for Brands to Effectively Engage Muslim Consumers During Eid Al-Fitr appeared first on Muslim Ad Network.

Key Takeaways:

1. Authenticity and Cultural Sensitivity Matter:
Brands that embrace Ramadan traditions and values in an authentic and respectful way build stronger connections with Muslim consumers. From curated collections to culturally resonant messaging, aligning campaigns with the spirit of Ramadan fosters brand loyalty and trust.

2. The Power of Inclusivity:
With a global spending power of over $2.4 trillion, Muslim consumers represent a significant yet often overlooked market. Inclusive marketing that reflects diverse communities is not only ethical but also a smart business strategy to unlock substantial growth opportunities.

3. Leverage Digital and Social Media:
Platforms like TikTok, Instagram, and YouTube have proven to be effective for engaging Muslim audiences during Ramadan. Brands can enhance their reach and impact by collaborating with Muslim influencers and creating targeted, faith-aligned content that resonates during this season.

Ramadan is a time of reflection and celebration for over 1.9 billion Muslims worldwide. As the holy month approaches, brands are recognizing the opportunity to connect with this influential consumer group through authentic and culturally resonant campaigns.

In 2025, many mainstream brands have embraced Ramadan marketing, offering special collections, exclusive deals, and campaigns that reflect the spirit of the season. These efforts go beyond traditional advertising—they aim to build lasting relationships with Muslim consumers by aligning with their values and traditions.

In this post, we’ll explore key campaigns from major brands and provide insights on how businesses, large or small, can engage the Muslim market during Ramadan:

IKEA

IKEA has launched a Ramadan-themed home collection, featuring décor, furniture, and exclusive offers designed to enhance family gatherings and celebrations. Their campaign highlights the importance of creating warm, inviting spaces for Iftar and Suhoor, making Ramadan feel even more special at home. Explore IKEA’s Ramadan collection here.

Mamas & Papas

Mamas & Papas is celebrating Ramadan and Eid al-Fitr by offering a special collection of baby and toddler outfits designed for the festive season. Their campaign focuses on making a baby’s first Eid memorable with stylish and comfortable clothing, as well as thoughtful gift ideas. The collection features soft, breathable fabrics and intricate details like ‘Eid Mubarak’ embroidery, catering to infants up to 4-year-olds. Additionally, Mamas & Papas is engaging the community through social media initiatives, including a chance to win a hamper worth 1,000 AED, enhancing customer interaction during the holy month.

Louis Vuitton

Louis Vuitton introduced the LV Mirage Capsule Collection 2025, a luxurious ensemble encompassing ready-to-wear apparel, leather goods, accessories, and dining art pieces. The collection features a rich palette of deep blue, copper, and gold, reimagining iconic bags like the Vanity Chain Pouch, Alma BB, and Capucines Mini. This campaign seamlessly blends tradition with modern elegance, offering pieces that transition effortlessly from day to night. (Villa88)

Image Credit: Villa88

Loro Piana

Loro Piana’s Ramadan Collection focuses on the art of layering, presenting pieces with sleek lines and fluid silhouettes. The collection includes intricate floral jacquards, rich gold embroidery, and geometric patterns, embodying simplicity and sophistication. This campaign pays homage to tradition while embracing contemporary luxury. 

Alexander McQueen

Alexander McQueen unveiled an exclusive Ramadan collection featuring six ready-to-wear ensembles that exemplify modest fashion. Available online and in select stores, this collection reflects the brand’s commitment to inclusivity and cultural appreciation, offering pieces that resonate with the essence of Ramadan. (Fact London)

TikTok

TikTok launched the Ramadan with TikTok 2025 initiative, providing brands with insights and tools to connect with users during the holy month. Their campaign emphasizes the platform’s role in inspiring product discovery and joyful engagement, with 88% of users in Indonesia discovering products on TikTok during Ramadan. TikTok offers a comprehensive Ramadan Playbook and industry-specific insights to help brands maximize their impact during this period. (TikTok Ramadan).

Why Inclusivity Matters: The Buying Power of Muslim Consumers

Brands that recognize and cater to Muslim consumers are tapping into a global market worth over $2.4 trillion in spending. According to DinarStandard’s State of the Global Islamic Economy Report, Muslim consumer spending on fashion, food, and lifestyle is growing rapidly, with the Islamic fashion industry alone projected to reach $375 billion by 2025.

Key markets, including the Middle East, Southeast Asia, and Western nations with large Muslim populations (UK, US, Canada, France, and Germany), present massive opportunities for brands.

Yet, many brands still overlook this segment, missing out on a 1.9 billion-strong consumer base that actively seeks brands that respect and celebrate their values. Inclusive marketing is not just ethical—it’s good business strategy.

What Small Businesses Can Learn from These Campaigns

Small businesses looking to connect with Muslim consumers can take valuable lessons from these mainstream brands:

• Be Authentic & Culturally Respectful
  – Understand Ramadan’s values: family, community, generosity, and faith.
  – Partner with Muslim creators or consultants to ensure cultural authenticity.

• Leverage Social Media & Digital Marketing
  – TikTok, Instagram, and YouTube are powerful platforms for Ramadan campaigns.
  – Engage with Muslim influencers to boost reach and credibility.

• Offer Exclusive Ramadan Deals & Collections
  – Curate Ramadan-themed products (modest fashion, halal foods, home décor, gifting options).
  – Promote special discounts or limited-edition collections for the holy month.

• Showcase Representation
  – Feature Muslim models, families, and cultural elements in your campaigns.
  – Ensure inclusivity in your product offerings (modest fashion, halal options, prayer-friendly activewear, etc.).

Even without big-budget campaigns, small businesses can successfully engage Muslim consumers by being intentional, respectful, and strategic.

Ready to Connect with 1.9 Billion Muslim Consumers?

Contact Muslim Ad Network to learn how your brand can effectively reach and engage this influential audience.

The post How Mainstream Brands Are Engaging Muslim Consumers This Ramadan appeared first on Muslim Ad Network.

Key Takeaways

1. Lush Cosmetics Leads in Ethical Advocacy: Through initiatives like the Watermelon Slice soap and partnerships with Palestinian farmers, Lush champions both economic support and mental health aid for Palestinian communities, setting an example of ethical brand activism.
2. Supporting Palestinian Causes in Beauty Industry: Other notable brands, including Huda Beauty and FARSÁLI, also contribute to humanitarian efforts in Palestine, demonstrating how mainstream companies can align business success with meaningful social impact.
3. Islamic Principles of Justice and Ethics in Business: Upholding fairness and justice, as emphasized in Islam, reflects the values that today’s consumers increasingly seek in the brands they support. Aligning with these values can foster a strong, purpose-driven connection between businesses and their audiences.

In today’s values-driven market, brands are increasingly called to balance profits with purpose. Lush Cosmetics has become a shining example of a company that actively supports humanitarian efforts in Palestine, emphasizing ethics, sustainability, and solidarity with communities affected by conflict. In partnership with like-minded brands such as Huda Beauty, FARSÁLI, Topicals, and SimiHaze Beauty, Lush stands at the forefront of beauty brands that prioritize ethical practices and human rights advocacy.

Lush’s initiatives not only support Palestinian communities but also set a precedent for how businesses can responsibly and compassionately engage with global causes.

Lush’s Solidarity with Palestine: Watermelon Slice Soap

One of Lush’s most notable campaigns is the release of its Watermelon Slice soap. All proceeds from this product are directed toward mental health services and trauma counseling for children in Gaza and the West Bank, where ongoing conflict has deeply affected communities, particularly young people. The watermelon motif was thoughtfully chosen to echo the colors of the Palestinian flag, symbolizing Lush’s solidarity with Palestine and honoring the resilience of its people. This initiative not only raises funds but also promotes awareness among Lush’s global customer base about the ongoing humanitarian crisis in Palestine. For more on their efforts, visit Lush’s advocacy page.

Ethical Sourcing: Palestinian Olive Oil for a Fair Trade Future

In addition to financial contributions, Lush’s commitment to Palestine is reflected in its sourcing practices. Lush uses extra virgin olive oil from Marda Permaculture Farm in Palestine, a farm dedicated to sustainable and regenerative agriculture. By sourcing ingredients from Palestinian producers, Lush supports local economies and champions fair trade practices. This choice helps Palestinian farmers thrive under challenging conditions, creating job opportunities and fostering environmental stewardship within the region.

Human Rights Advocacy as Brand Identity

Lush’s support for Palestinian communities is part of its larger mission to uphold human rights worldwide. Through its products and advocacy campaigns, Lush has consistently voiced opposition to injustice, and it takes a firm stance on the importance of international law and the protection of human dignity.

Other Brands Joining the Movement

Lush is not alone in its humanitarian commitment to Palestine. Other prominent brands in the beauty industry have also stepped forward, each offering their unique support:

• Huda Beauty: Founder Huda Kattan has been an outspoken advocate, pledging $1 million in donations to organizations such as Doctors Without Borders to aid people in Gaza.
• FARSÁLI: Known for its skincare innovations, FARSÁLI has contributed portions of its sales to support children in Gaza through donations to humanitarian relief organizations.
• Topicals: This skincare brand donates part of its proceeds to the Palestine Children’s Relief Fund (PCRF), offering critical medical support to Palestinian children.
• SimiHaze Beauty: Created by Palestinian-American twins Simi and Haze Khadra, this brand regularly uses its platform to advocate for Palestinian rights and raise awareness about the challenges facing communities in Gaza and the West Bank.

Each of these brands showcases how businesses can connect with consumers by standing up for justice, making a powerful impact while staying true to core values. This commitment to justice aligns with Islamic principles, which emphasize fairness (adl) and excellence in conduct (ihsan). In Islam, ethical business practices are encouraged, as they help create a balanced society that upholds the welfare of all.

How Brands Can Continue to Support Palestine

For brands interested in following in Lush’s footsteps, here are a few impactful ways to support humanitarian efforts in Palestine:

1. Donate Sales Proceeds: Set aside a portion of proceeds from specific products to fund trusted humanitarian organizations that support Palestinian communities.
2. Ethically Source Ingredients: Partner with Palestinian producers and artisans to promote economic growth and sustainability in the region.
3. Advocate on Social Media: Use brand platforms to share information, raise awareness, and encourage customers to support verified charities and organizations.

For those seeking updates on the situation in Palestine or looking for ways to get involved, I Stand With Palestine offers resources, news, and a roadmap for individuals and brands alike.

Amplify Your Impact with Muslim Ad Network

To help brands reach an engaged audience, Muslim Ad Network is offering $50,000 in free online advertising for businesses and charities focused on Palestine. By targeting ads to Muslim consumers, our network can help brands like Lush and others expand their reach and increase their impact on humanitarian efforts.

If you represent a brand or charity that supports Palestine, reach out to Muslim Ad Network today. Let’s work together to amplify your efforts and make a real difference for those in need.

Lush Cosmetics and the other brands leading this movement demonstrate that ethics and compassion can be integral to success. By aligning with the principles of justice, fairness, and community support, these brands foster a meaningful connection with customers, proving that businesses can indeed be a force for good in the world.

“O you who have believed, be persistently standing firm in justice, witnesses for Allah, even if it be against yourselves or parents and relatives.”
(Quran 4:135)

This verse highlights the Islamic principle of upholding justice impartially, even when it is challenging or uncomfortable. It resonates with the ethos of brands taking a stand for humanitarian causes and justice, exemplifying integrity in action by supporting vulnerable communities and promoting fairness.

The post Mainstream Beauty Brands Standing for Palestine: A Shift Toward Ethics and Humanity appeared first on Muslim Ad Network.

Key Takeaways:

1. The Muslim Market is Booming: With a projected economic impact of $3.2 trillion by 2024, Muslim consumers are a rapidly growing audience, especially in industries like fashion, finance, and tech.
2. Cultural Sensitivity is Key: Brands that resonate prioritize authenticity, avoiding stereotypes and creating campaigns around key Islamic dates like Ramadan and Eid for higher engagement.
3. Mobile and Social Media First: Muslim consumers, especially younger ones, are highly active on mobile and social platforms like Instagram and TikTok, making mobile-first, social-centric strategies essential for reaching this audience.

In the aftermath of the 2024 U.S. presidential election, the analysis of voting patterns reveals a stark reality: white voters constituted the majority, while representation from ethnic minority groups, including Arab and Muslim voters, fell below expected levels. This disparity, highlighted in recent exit polls from The Washington Post (link), underscores a significant gap in the Democratic campaign’s strategy and outreach.

Image Credit: Washington Post

The Power of the Ethnic Minority Vote

The 2024 election emphasized a recurring issue: underestimating or taking for granted the votes of minority communities can have profound consequences. Reports from UnHerd (link) and insights from The New York Times (link) suggest that Kamala Harris’s campaign may have relied too heavily on assumed loyalty from ethnic minority voters, without sufficiently engaging these groups on issues that resonate with them. This oversight contributed to a drop in turnout among these communities, despite their potential to tip the scales in tightly contested states.

The Data Tells a Clear Story

Exit polls indicate that white voters were the predominant participants in the 2024 election. This reinforced their pivotal role in the outcome, while lower turnout rates among Muslim and Arab voters, along with other ethnic minorities, showed a disconnect between the Democratic platform and the concerns of these groups (France24). Cracks in the anti-Trump coalition became evident, as the campaign failed to mobilize certain demographics that had previously been crucial to Democratic successes.

Could It Have Made a Difference?

Given that many battleground states were decided by narrow margins, increased participation from underrepresented voters could have been transformative. The numbers suggest that targeted outreach—showing genuine commitment to issues affecting Muslim, Arab, and other minority communities—might have shifted enough support to impact the final results. As noted by The New York Times (link), a more robust engagement strategy could have prevented key losses that hinged on small vote differentials.

Lessons for the Future

The 2024 election underscores a critical takeaway for future campaigns: inclusive and culturally attuned outreach must be at the core of any strategy aiming to mobilize underrepresented communities, such as Muslim voters. This election served as a stark reminder that reliance on assumed loyalty or surface-level engagement is insufficient. To build trust and active support, candidates must adopt a comprehensive approach that resonates deeply with these communities.

Key Lessons for Democratic Candidates:

1. Prioritize Authentic Engagement: Campaigns need to show genuine interest in the issues that matter most to Muslim and Arab communities. This involves listening, collaborating with local and religious leaders, and aligning campaign promises with the cultural and social values of these voters. As outlined in our strategic approach, authenticity is key in building lasting trust. 
2. Develop Culturally Relevant Messaging: Campaigns must communicate in a way that cuts through the noise and speaks directly to the Muslim community’s lived experiences. This requires crafting messages that reflect their concerns, from domestic policies to international issues affecting the Muslim world. Campaigns that ignore these aspects risk appearing out of touch, leading to disengagement. 
3. Leverage Targeted Media Platforms: Utilizing media platforms that have strong connections with the Muslim community, such as Muslim Ad Network, is essential. These platforms have the expertise to develop and distribute culturally sensitive and relevant content, ensuring that campaign messages are seen by the right audiences. By integrating the services of Muslim Ad Network, candidates can effectively reach Muslim voters through tailored ads that resonate with their values and beliefs.
4. Partner with Grassroots Organizations: Strong partnerships with local and national Muslim organizations can help amplify voter mobilization efforts. These organizations have the trust of the community and can be instrumental in boosting turnout through community events, voter education, and advocacy.

Mobilize Your Outreach Strategy

To truly harness the potential of the Muslim vote in future elections, campaigns must commit to these lessons and strategies. For Democratic candidates seeking to strengthen their outreach and ensure no community is overlooked, using targeted solutions like those provided by Muslim Ad Network is a powerful step forward. With culturally relevant advertising and in-depth knowledge of the Muslim consumer base, campaigns can craft impactful and persuasive messaging that motivates action.

In conclusion, the 2024 election provides valuable lessons for those aiming to mobilize the Muslim community: address their concerns, communicate effectively, and partner with organizations that understand their needs. By doing so, Muslim voters can play a pivotal role in shaping election outcomes. Remember, for those participating, your vote is a form of ijtihaad—an effort towards what you believe is right. 

As the Quran (3:26) reminds us:

“Say: ‘O Allah! Lord of Power (And Rule), Thou givest power to whom Thou pleasest, and Thou strippest off power from whom Thou pleasest: Thou enduest with honour whom Thou pleasest, and Thou bringest low whom Thou pleasest: In Thy hand is all good. Verily, over all things Thou hast power.'”

This is a reminder that while we do our part, the outcome is ultimately in the hands of Allah SWT.

The post Reflecting on Missed Opportunities – How Inclusive Outreach Could Have Changed the 2024 Election Outcome appeared first on Muslim Ad Network.

Key Takeaways:

1. Understanding the Power of the Market: Muslims form a large and economically influential demographic, with a global economic impact projected at $3.2 trillion by 2024. Businesses that wish to stay relevant and expand their reach must consider the Muslim audience as a critical part of their marketing strategy.
2. Culturally Aligned Content is Essential: Brands that resonate with Muslim consumers are those that respect Islamic values, avoid stereotypes, and tailor their content to align with religious practices and beliefs. Marketing around significant dates like Ramadan and Eid, as well as partnering with Muslim influencers, can boost credibility and engagement.
3. Mobile and Social Media are Vital Channels: Digital engagement among Muslims, especially younger, tech-savvy generations, is predominantly mobile-centric. Data shows that during key periods such as Ramadan, consumers prefer browsing and interacting via smartphones. Utilizing social media and platforms optimized for mobile can significantly enhance reach and impact.

As a vibrant and rapidly expanding demographic, Muslims represent a significant market opportunity for businesses looking to engage diverse audiences. With over 1.9 billion Muslims globally and a projected economic footprint of approximately $4.9 trillion by 2025 (as reported by the State of the Global Islamic Economy 2022/2023), understanding how to effectively market to this group is crucial. Here’s how brands can connect authentically with Muslim consumers in the digital space.

Why Market to Muslims?

The Muslim market is not just vast in size but also rich in diversity. Pew Research Center estimates that by 2060, Muslims will be one of the largest global demographics, contributing to a collective spending power of approximately $200 billion annually in the U.S. This diverse community encompasses a variety of cultures, languages, and traditions, making it essential for brands to approach marketing with sensitivity and awareness. You can read more about global Muslim demographics in Pew Research’s report on the Future of World Religions here.

Furthermore, many Muslims are part of younger generations who are digital natives. According to the 2019 Islamic Economy Report, the halal economy is projected to grow rapidly, encompassing sectors such as fashion, food, and travel. Businesses that adapt their strategies to meet the expectations of this community are likely to see significant benefits.

Digital Habits of the Muslim Audience

Social Media and Influencer Marketing

Muslims frequently use platforms like Instagram, TikTok, and YouTube to discover new brands and products. Engaging, relevant content during key Islamic events, such as Ramadan, can significantly enhance audience interaction. Brands can leverage this time to create content that reflects Islamic values, celebrations, and community spirit.

For instance, our piece, “Tapping into the Halal Beauty Boom: Strategies for Men’s Grooming Brands”, emphasizes the importance of addressing the specific needs and interests of Muslim consumers during peak seasons like Ramadan. It highlights how brands can utilize influencer marketing effectively to reach this audience, as influencers often have a direct line of communication with their followers, making them key players in the marketing ecosystem.

Mobile-First Approach

With a high smartphone penetration rate in Muslim-majority countries, ensuring your content is mobile-optimized is essential. This demographic frequently accesses the internet via their phones for everything from shopping to socializing. Data suggests that mobile devices account for more than 70% of online activity among Muslim consumers.

Effective strategies for reaching Muslim audiences digitally can be found in our article, “Enhancing Charity Marketing Strategies to Engage the Muslim Audience (Part 2)”. This article explores how charities can benefit from mobile-optimized campaigns, emphasizing the significance of mobile technology in the digital age.

Building Culturally Relevant Content

Respect for Islamic Values

Authenticity, modesty, and community resonate deeply with Muslim consumers. Brands must avoid stereotypes and create culturally sensitive content that reflects the values and beliefs of their audience. The importance of respect for Islamic principles cannot be overstated; brands that fail to adhere to these principles risk alienating potential customers.

Learn more about common pitfalls in our article here. This piece discusses how brands can navigate cultural sensitivity while maintaining a strong marketing strategy, showcasing successful case studies along the way.

Targeted Islamic Dates

Key Islamic celebrations, such as Ramadan and Eid, are excellent opportunities to connect with Muslim consumers. These occasions are not just religious observances; they are also significant commercial events, where many Muslims seek to purchase gifts, food, and clothing.

Seasonal marketing strategies are discussed in detail in “Leveraging AI and Video Marketing Trends to Engage Muslim Consumers”. This article outlines how brands can use technology to create impactful campaigns that align with the Islamic calendar, maximizing engagement and sales.

Halal and Ethical Branding

Ethical brands that adopt halal practices can build trust within the Muslim community. Halal certification is a vital consideration for many consumers, affecting their purchasing decisions across various categories, including food, cosmetics, and pharmaceuticals. Brands that demonstrate a commitment to ethical practices and transparency often find that they resonate more deeply with Muslim consumers.

Explore why ethical branding resonates in our article, highlighting the brands that successfully navigate the halal market and why their commitment to ethics is pivotal in winning over Muslim consumers.

Influencer Partnerships

Collaborating with Muslim influencers who align with Islamic values can enhance brand credibility. Influencers can act as authentic voices within the community, helping to bridge the gap between brands and consumers. Their recommendations often carry significant weight, and partnering with the right influencers can lead to increased brand loyalty.

For insights on leveraging influencer marketing, see our previous blog. This piece delves into how brands can identify and work with influencers who genuinely connect with their audiences, thus maximizing their marketing efforts.

Brand Successes in the Muslim Market

Several brands have successfully captured the Muslim market by understanding their unique needs and values:

1. Nike Pro Hijab: By developing the Pro Hijab line, Nike addressed the needs of Muslim women athletes, demonstrating inclusivity and understanding of cultural sensitivities. This innovative product launch reflects Nike’s commitment to diversity and its willingness to cater to the specific needs of Muslim women.
2. Crescent Foods: This halal food provider in the U.S. has successfully built a loyal customer base by promoting halal certification and ensuring that their products meet the dietary requirements of Muslims. Their focus on quality and community engagement has established them as a trusted brand within the halal market.
3. Modanisa: An online fashion retailer specializing in modest clothing, Modanisa effectively engages customers through targeted digital marketing strategies. By embracing the values of modesty and inclusivity, they have tapped into a growing market of Muslim women seeking fashionable yet modest clothing.

Avoiding Pitfalls

Cultural sensitivity is essential when marketing to Muslims. Brands should avoid generic messaging and recognize the diversity within the community. This demographic includes various ethnicities, traditions, and interpretations of Islam, and a one-size-fits-all approach will not be effective.

For more information, refer to our previous article which explores how brands can tailor their local marketing efforts to better resonate with Muslim consumers, emphasizing the importance of personalization and local relevance.

Using Targeted Digital Channels

While social platforms are vital, specialized advertising networks can yield better results. Muslim Ad Network effectively connects brands with Muslim audiences through targeted digital channels. Our advertising network specializes in delivering ads to Muslim consumers across a variety of platforms, ensuring that your message reaches the right audience.

For further details, check our page for more about our services. Here, you can find resources to help you launch effective campaigns that resonate with Muslim consumers.

Conclusion: Partner with Muslim Ad Network

Marketing to Muslims presents a valuable opportunity for brands to engage with a fast-growing and diverse audience. At Muslim Ad Network, we specialize in culturally sensitive advertising strategies tailored to Muslim consumers. Our team understands the unique needs and preferences of this demographic, helping brands to connect authentically and effectively.

Contact us today to discuss how we can elevate your brand’s outreach in the Muslim market. By leveraging our expertise, you can navigate this vibrant landscape and unlock the potential of marketing to Muslims in the digital age.

The post Marketing to Muslims in the Digital Age: A Guide for Businesses appeared first on Muslim Ad Network.