Key Takeaways

1. The period between Ramadan and Eid ul-Adha is a high-impact, spiritually charged season for Muslim donors — driven by continued devotion, the sacred days of Dhul Hijjah, and the obligation of Qurbani.
2. Charity campaigns launched during this time face significantly less competition compared to Ramadan, meaning greater visibility, higher engagement, and better return on ad spend.
3. Sustained, story-driven campaigns that span from Ramadan into Eid ul-Adha create a more authentic donor journey and increase long-term donor value and brand trust.

For many charity brands, Ramadan has become the clear focal point for engaging Muslim audiences — and rightly so. It’s a spiritually charged month where generosity flows, digital activity spikes, and charitable campaigns soar. But here’s the untapped secret: the real golden window doesn’t end with Ramadan.​

The period between Ramadan and Eid ul-Adha, which includes the sacred days of Dhul Hijjah, holds immense — and often underutilized — potential for impactful charity marketing. At Muslim Ad Network, we work with countless faith-driven campaigns, and we’ve seen firsthand how this time can elevate giving when approached with strategic intention and cultural sensitivity.​

Let’s explore why this “in-between” season might be the best-kept secret in Muslim donor engagement.

1. The Spiritual High Doesn’t Drop After Ramadan — It Evolves

Muslim donors don’t suddenly switch off after Eid al-Fitr. In fact, for many, the spiritual momentum of Ramadan carries through the following weeks. The emphasis shifts — from fasting and daily giving to preparing for Hajj, offering Qurbani (sacrifice), and continuing acts of charity during Dhul Hijjah, the final month of the Islamic calendar.​

During this time, Muslims are encouraged to perform good deeds, increase in worship, and continue giving — especially on the first ten days of Dhul Hijjah, which are considered among the holiest days in Islam.​

Marketing Takeaway: This is a powerful emotional and spiritual period. Campaigns that reflect this heightened spirituality — especially around Qurbani, Sadaqah, and global need — will resonate deeply.​

2. The Eid ul-Adha Effect: Bigger Giving, Broader Reach

Eid ul-Adha is not just a celebration — it’s a time of obligatory charity (qurbani), global empathy, and remembrance of Prophet Ibrahim’s (AS) ultimate sacrifice.​

This event generates:

• Massive donation potential, as Muslims are required to give qurbani on behalf of themselves and loved ones.​
• A renewed wave of compassion, especially for campaigns supporting those in crisis around the world.​
• A chance for charities to align with themes of sacrifice, unity, and global solidarity.​

Marketing Takeaway: If you’ve paused your campaigns post-Ramadan, you’re missing out. The Eid ul-Adha window is arguably more action-driven, as it involves a very specific, time-bound charitable obligation.​

3. Less Competition = More Attention

Ramadan is a crowded space. Charity brands go all-in — from big-budget ad campaigns to celebrity-led appeals. It’s inspirational, but it’s also noisy.​

Between Ramadan and Eid ul-Adha? There’s significantly less saturation in the digital landscape.​

This creates a huge opportunity:

• Greater visibility in Muslim-focused networks like ours.​
• Better engagement rates from audiences not overwhelmed by competing campaigns.​

Marketing Takeaway: Strategic timing isn’t just about following the crowd — it’s about meeting your audience when they’re listening and when your message has room to breathe.​

4. The Case for Continuity: Donor Journey Matters

The best-performing charity campaigns aren’t one-off appeals. They tell a story — and that story shouldn’t stop at the end of Ramadan.​

By extending campaigns into the Eid ul-Adha season, you:

• Reinforce your brand’s authenticity and faith alignment.​
• Create a consistent donor experience.​
• Increase the lifetime value of your donors.​

Marketing Takeaway: Use Ramadan as the spark — and build a sustained narrative that carries your donors all the way through Eid ul-Adha.​

Final Thoughts: The Peak Is Bigger Than You Think

Too often, charity brands zoom in on Ramadan and forget the bigger picture. But the period between Ramadan and Eid ul-Adha is not downtime — it’s prime time. It’s when spiritually engaged donors are still active, still inspired, and ready to give.​

At Muslim Ad Network, we help brands like yours build faith-centered, culturally relevant campaigns that span the full peak season — not just part of it. If you want to unlock the full potential of your Muslim donor audience, it’s time to think beyond Ramadan and own the space between.​

Let’s make this season your most impactful yet.

Ready to Elevate Your Campaign?

If you’re looking to maximize your impact during this golden window, Muslim Ad Network is here to help. Our expertise in faith-based marketing ensures your message resonates deeply with Muslim audiences.​

Contact us today to discuss how we can support your next campaign.

The post Why the Season Between Ramadan and Eid ul-Adha Is the Golden Window for Muslim-Focused Charity Campaigns appeared first on Muslim Ad Network.

Key Takeaways:

1. Authenticity Drives Engagement: Consumers are increasingly drawn to brands that authentically represent diverse communities, particularly during culturally significant events like Eid. Genuine campaigns that resonate with the values and traditions of the Muslim community foster stronger brand loyalty and trust.

2. Diverse Representation Matters: Brands that feature diverse and accurate portrayals in their marketing campaigns not only appeal to a wider audience but also drive higher sales. Research shows that consumers are more likely to support brands that align with their values, making inclusive advertising a smart business strategy.

3. Collaborations and Community Engagement Are Essential: Successful Eid campaigns go beyond token gestures, engaging with Muslim creatives, influencers, and content creators. By understanding cultural nuances and supporting initiatives that matter to the community, brands can create campaigns that are both meaningful and impactful.

In recent years, an increasing number of mainstream brands have embraced inclusivity by launching marketing campaigns that celebrate Eid. This shift not only acknowledges the cultural and religious significance of the festival but also reflects the growing demand for authentic representation in advertising.​

A global study by Kantar in 2024 revealed that 75% of consumers say that a brand’s diversity and inclusion reputation influences their purchase decisions. This finding underscores the importance of authenticity in marketing, especially during culturally significant events like Eid. 

However, for brands to truly connect with their audience, these campaigns must go beyond surface-level marketing and demonstrate a genuine understanding of the values and traditions associated with Eid.​

The Importance of Being Genuine

Consumers today are more discerning than ever, and they can easily recognize when a brand’s campaign is merely performative. Eid holds deep cultural and religious meaning for millions worldwide, making it crucial for brands to approach these campaigns with sincerity.

A 2023 survey by Numerator found that 63% of consumers consider diverse representation in advertising important, with 47% more likely to purchase from brands that feature diversity. This sentiment is particularly strong among younger and racially diverse consumers, highlighting the importance of authenticity in marketing. 

Authenticity comes from working with Muslim creatives, ensuring accurate representation, and understanding the traditions that make Eid special. Brands that take the time to engage with the community and tailor their offerings thoughtfully are the ones that resonate most.

Successful Eid Campaigns by Mainstream Brands

Many well-known brands have successfully launched Eid campaigns that showcase inclusivity while maintaining brand relevance.

• George by ASDA: The brand’s Eid 2025 campaign features a thoughtfully curated collection of fashion and homeware, catering to the needs of Muslim families preparing for the celebration. By offering a range of modest clothing and festive décor, George by ASDA provides a one-stop solution for customers looking to mark the occasion in style.

• Tesco: Though not a 2025 campaign, Tesco’s previous Ramadan and Eid campaign, “Alia’s ‘Worth the Wait’ Samosas,” was an excellent example of authentic storytelling. The advert beautifully captured the anticipation of Eid celebrations, focusing on the importance of family traditions and community spirit. 

• Luxury Brands: High-end fashion houses such as Dior and Chopard have also recognized the significance of Eid by launching exclusive collections inspired by Middle Eastern aesthetics. These brands have successfully positioned their products as meaningful gifts during the festive season, reinforcing the importance of luxury and tradition in Eid celebrations. As reported by Euromonitor International, the Middle Eastern luxury goods market is expected to grow at an annual rate of 6.7%, driven by increased demand from Muslim consumers during significant events like Eid. 

• John Lewis: John Lewis has released an Eid campaign that highlights the joy of gifting and togetherness. Their campaign includes a selection of festive decorations, elegant dinnerware, and carefully curated gifts that appeal to families celebrating Eid. The inclusion of real Muslim families in their advertisements adds an element of authenticity that resonates with consumers. Next: Next has embraced the spirit of Eid with a dedicated fashion campaign that caters to individuals looking for stylish yet modest attire. By promoting festive outfits that blend tradition with contemporary fashion, Next demonstrates an understanding of the evolving preferences of Muslim consumers.

The Future of Inclusive Eid Campaigns

As brands continue to embrace inclusivity, there is a growing expectation for campaigns that go beyond token gestures. A report by Deloitte found that 69% of consumers believe brands should strive for deeper cultural relevance rather than simply showcasing diversity. Collaborations with Muslim designers, influencers, and content creators can help ensure that campaigns feel both respectful and relevant. Additionally, brands that actively support charitable initiatives during Ramadan and Eid further strengthen their connection with the community. According to Harvard Business Review, consumers are 4.5 times more likely to purchase from brands that align with their values, making charitable collaborations a smart investment for brands. 

By prioritizing authenticity, representation, and thoughtful engagement, brands can create meaningful Eid campaigns that not only celebrate diversity but also foster long-term customer loyalty. As inclusivity becomes a central focus in marketing, those who truly invest in understanding and honoring cultural celebrations will continue to stand out.

Get Expert Guidance for Your Next Eid Campaign

For brands looking to craft authentic and impactful Eid campaigns, working with specialists who understand the Muslim market is essential. Muslim Ad Network can help you connect with the right audience through culturally relevant and effective advertising strategies. Contact Muslim Ad Network today to ensure your Eid campaign resonates with the community and drives meaningful engagement.

The post Inclusive Eid Campaigns by Mainstream Brands: Celebrating Diversity with Authenticity appeared first on Muslim Ad Network.

Key Takeaways:

1. Cultural Sensitivity Drives Engagement: Brands that acknowledge Eid through culturally respectful packaging, messaging, and advertising can significantly boost brand loyalty and sales among Muslim consumers. Personalization and authenticity are crucial.

2. Influencer and Social Media Marketing Matter: Partnering with Muslim influencers and leveraging social media campaigns during Eid can amplify brand reach and engagement. Eid-themed giveaways, storytelling, and user-generated content are effective strategies.

3. Data-Driven Marketing Yields Results: Segmenting audiences for personalized email and SMS campaigns, along with targeted digital advertising, helps brands maximize their impact during the Eid shopping season. Using relevant keywords and retargeting strategies can enhance conversions.

Why Brands Should Prioritize Eid Marketing

Eid Al-Fitr is a significant celebration for Muslims worldwide, marking the end of Ramadan. It’s also a peak shopping period, with Muslim consumers spending an estimated $2.29 trillion in 2022 across various sectors, including food, pharmaceuticals, cosmetics, modest fashion, travel, and media. This spending is projected to reach $2.8 trillion this year.. From fashion and beauty to food and gifting, businesses that acknowledge and cater to the Eid audience can build brand loyalty and significantly boost sales.

If your brand is looking to tap into this growing market, here are top strategies to create an impactful Eid marketing campaign.

1. Festive Packaging and Exclusive Eid Offerings

Muslim consumers appreciate when brands acknowledge Eid through thoughtful packaging and product curation. While specific percentages may vary, it’s evident that a significant portion of Muslim consumers prefer brands that cater to their religious and cultural needs.

Key strategies:

• Create limited-edition Eid packaging with traditional motifs and festive colors.
• Introduce exclusive product bundles—perfect for gifting (e.g., Eid hampers, beauty kits).
• Launch customizable gifting options to personalize the shopping experience.

Example: Luxury brands are increasingly recognizing the significance of Eid and Ramadan in their marketing strategies. For instance, Bottega Veneta has engaged in community-driven initiatives during Ramadan, aligning their brand with the cultural values of the Muslim community (Vogue Business)

This approach demonstrates the brand’s commitment to cultural sensitivity and engagement with Muslim consumers.

2. Leverage Social Media & Influencer Marketing

With over 1.9 billion Muslims worldwide, social media plays a vital role in Eid shopping. Collaborating with Muslim influencers can significantly boost engagement and brand visibility.

Key strategies:

• Eid-themed giveaways & contests: Encourage user-generated content through hashtags.
• Collaborate with Muslim influencers who have an engaged audience.
• Storytelling content: Share behind-the-scenes insights or customer testimonials.

Example: Nike’s Victory Swim Collection, featuring modest swimwear, partnered with Muslim athletes and influencers, creating widespread social media buzz.

3. Personalized Email & SMS Marketing for Eid Shoppers

Email marketing remains a powerful tool for acquiring customers. By crafting personalized Eid email campaigns, brands can drive sales and engagement.

Key strategies:

• Segmented email lists: Target customers based on past purchases or browsing behavior.
• Exclusive early-bird offers: Send discounts leading up to Eid.
• Culturally relevant messaging: Use heartfelt Eid greetings and visuals.

Example: ASOS successfully launched an Eid fashion email campaign offering discounts on modest fashion and tailoring content to Muslim consumers.

4. Display Cultural Sensitivity in Your Advertising

A lack of cultural awareness can cost brands millions—as seen in failed campaigns that unintentionally offended religious communities. Muslim consumers value authenticity and are more likely to buy from brands that show respect for Islamic values.

Key strategies:

• Use respectful visuals: Avoid inappropriate imagery and stereotypes.
• Craft personalized, meaningful greetings: Go beyond generic “Eid Mubarak” messages.
• Showcase giving back: Highlight corporate social responsibility (CSR) efforts, such as charity donations.

Example: Unilever’s 1001 Inspirasi Ramadan campaign in Indonesia featured real Muslim families, focusing on togetherness and community.

5. Optimize Your Digital Advertising Strategy

With significant amounts spent on digital advertising annually, brands must invest wisely to reach the growing Muslim consumer market.

Key strategies:

• Leverage Google & Facebook Ads: Target keywords like “Eid gifts” and “Ramadan sales.”
• Use programmatic advertising: Reach relevant Muslim audiences through tailored ad placements.
• Retarget customers post-Eid: Offer post-holiday discounts and loyalty rewards.

Example: Lipton’s Don’t Just Think, Do campaign in Nigeria empowered over 1,000 widows during Ramadan, enhancing brand engagement and loyalty.

Make Your Eid Campaign a Success with Muslim Ad Network

The Muslim consumer market is one of the fastest-growing and most loyal demographics globally. However, a successful Eid marketing campaign requires cultural authenticity, strategic targeting, and data-driven execution.

Want to maximize your reach this Eid? Partner with Muslim Ad Network for targeted digital advertising that connects your brand with the right audience.

Contact Muslim Ad Network today to launch your Eid marketing campaign and drive real engagement!

The post Top Strategies for Brands to Effectively Engage Muslim Consumers During Eid Al-Fitr appeared first on Muslim Ad Network.

Key Takeaways:

1. Authenticity and Cultural Sensitivity Matter:
Brands that embrace Ramadan traditions and values in an authentic and respectful way build stronger connections with Muslim consumers. From curated collections to culturally resonant messaging, aligning campaigns with the spirit of Ramadan fosters brand loyalty and trust.

2. The Power of Inclusivity:
With a global spending power of over $2.4 trillion, Muslim consumers represent a significant yet often overlooked market. Inclusive marketing that reflects diverse communities is not only ethical but also a smart business strategy to unlock substantial growth opportunities.

3. Leverage Digital and Social Media:
Platforms like TikTok, Instagram, and YouTube have proven to be effective for engaging Muslim audiences during Ramadan. Brands can enhance their reach and impact by collaborating with Muslim influencers and creating targeted, faith-aligned content that resonates during this season.

Ramadan is a time of reflection and celebration for over 1.9 billion Muslims worldwide. As the holy month approaches, brands are recognizing the opportunity to connect with this influential consumer group through authentic and culturally resonant campaigns.

In 2025, many mainstream brands have embraced Ramadan marketing, offering special collections, exclusive deals, and campaigns that reflect the spirit of the season. These efforts go beyond traditional advertising—they aim to build lasting relationships with Muslim consumers by aligning with their values and traditions.

In this post, we’ll explore key campaigns from major brands and provide insights on how businesses, large or small, can engage the Muslim market during Ramadan:

IKEA

IKEA has launched a Ramadan-themed home collection, featuring décor, furniture, and exclusive offers designed to enhance family gatherings and celebrations. Their campaign highlights the importance of creating warm, inviting spaces for Iftar and Suhoor, making Ramadan feel even more special at home. Explore IKEA’s Ramadan collection here.

Mamas & Papas

Mamas & Papas is celebrating Ramadan and Eid al-Fitr by offering a special collection of baby and toddler outfits designed for the festive season. Their campaign focuses on making a baby’s first Eid memorable with stylish and comfortable clothing, as well as thoughtful gift ideas. The collection features soft, breathable fabrics and intricate details like ‘Eid Mubarak’ embroidery, catering to infants up to 4-year-olds. Additionally, Mamas & Papas is engaging the community through social media initiatives, including a chance to win a hamper worth 1,000 AED, enhancing customer interaction during the holy month.

Louis Vuitton

Louis Vuitton introduced the LV Mirage Capsule Collection 2025, a luxurious ensemble encompassing ready-to-wear apparel, leather goods, accessories, and dining art pieces. The collection features a rich palette of deep blue, copper, and gold, reimagining iconic bags like the Vanity Chain Pouch, Alma BB, and Capucines Mini. This campaign seamlessly blends tradition with modern elegance, offering pieces that transition effortlessly from day to night. (Villa88)

Image Credit: Villa88

Loro Piana

Loro Piana’s Ramadan Collection focuses on the art of layering, presenting pieces with sleek lines and fluid silhouettes. The collection includes intricate floral jacquards, rich gold embroidery, and geometric patterns, embodying simplicity and sophistication. This campaign pays homage to tradition while embracing contemporary luxury. 

Alexander McQueen

Alexander McQueen unveiled an exclusive Ramadan collection featuring six ready-to-wear ensembles that exemplify modest fashion. Available online and in select stores, this collection reflects the brand’s commitment to inclusivity and cultural appreciation, offering pieces that resonate with the essence of Ramadan. (Fact London)

TikTok

TikTok launched the Ramadan with TikTok 2025 initiative, providing brands with insights and tools to connect with users during the holy month. Their campaign emphasizes the platform’s role in inspiring product discovery and joyful engagement, with 88% of users in Indonesia discovering products on TikTok during Ramadan. TikTok offers a comprehensive Ramadan Playbook and industry-specific insights to help brands maximize their impact during this period. (TikTok Ramadan).

Why Inclusivity Matters: The Buying Power of Muslim Consumers

Brands that recognize and cater to Muslim consumers are tapping into a global market worth over $2.4 trillion in spending. According to DinarStandard’s State of the Global Islamic Economy Report, Muslim consumer spending on fashion, food, and lifestyle is growing rapidly, with the Islamic fashion industry alone projected to reach $375 billion by 2025.

Key markets, including the Middle East, Southeast Asia, and Western nations with large Muslim populations (UK, US, Canada, France, and Germany), present massive opportunities for brands.

Yet, many brands still overlook this segment, missing out on a 1.9 billion-strong consumer base that actively seeks brands that respect and celebrate their values. Inclusive marketing is not just ethical—it’s good business strategy.

What Small Businesses Can Learn from These Campaigns

Small businesses looking to connect with Muslim consumers can take valuable lessons from these mainstream brands:

• Be Authentic & Culturally Respectful
  – Understand Ramadan’s values: family, community, generosity, and faith.
  – Partner with Muslim creators or consultants to ensure cultural authenticity.

• Leverage Social Media & Digital Marketing
  – TikTok, Instagram, and YouTube are powerful platforms for Ramadan campaigns.
  – Engage with Muslim influencers to boost reach and credibility.

• Offer Exclusive Ramadan Deals & Collections
  – Curate Ramadan-themed products (modest fashion, halal foods, home décor, gifting options).
  – Promote special discounts or limited-edition collections for the holy month.

• Showcase Representation
  – Feature Muslim models, families, and cultural elements in your campaigns.
  – Ensure inclusivity in your product offerings (modest fashion, halal options, prayer-friendly activewear, etc.).

Even without big-budget campaigns, small businesses can successfully engage Muslim consumers by being intentional, respectful, and strategic.

Ready to Connect with 1.9 Billion Muslim Consumers?

Contact Muslim Ad Network to learn how your brand can effectively reach and engage this influential audience.

The post How Mainstream Brands Are Engaging Muslim Consumers This Ramadan appeared first on Muslim Ad Network.