Key Takeaways:

1. AI Personalization is Transforming the Pilgrim Journey
From awareness to loyalty, AI enables businesses to deliver personalized, culturally-relevant experiences to Muslim travelers—boosting engagement, trust, and conversions across every stage of the funnel.

2. Smart Advertising with AI Reaches the Right Audience at the Right Time
AI-powered ad targeting—especially through platforms like Muslim Ad Network—ensures that Hajj and Umrah campaigns reach Muslim audiences globally, increasing visibility, click-through rates, and bookings.

3. Loyalty and Repeat Business Are Driven by AI-Powered Follow-Ups
Beyond booking, AI helps businesses retain customers through tailored offers, smart automation, and loyalty programs—turning one-time pilgrims into lifelong advocates.

The Hajj and Umrah pilgrimage journey begins long before the traveler boards a plane—it starts with a click. For businesses offering pilgrimage services, understanding how modern pilgrims research, evaluate, and ultimately book their spiritual trips is vital. With the help of artificial intelligence (AI), this journey can now be tracked, predicted, and optimized like never before.

Here’s how AI is redefining the pilgrim’s digital path—and how businesses can adapt.

Step 1: Awareness — Reaching Potential Pilgrims with Precision

The first step in a pilgrim’s journey is discovering the idea or opportunity. AI enables marketers to identify patterns across platforms and serve relevant content to users who are most likely to be interested.

For instance, predictive analytics can now determine intent based on browsing behavior, language preference, and even seasonal interest spikes. According to Zipdo, over 60% of travel brands use AI to identify potential customers before they begin searching actively.

When it comes to advertising, Muslim Ad Network leverages this intelligence to deliver faith-aligned, targeted ads that reach Muslim audiences globally—whether they’re searching for affordable Umrah deals in London or Hajj group tours from Jakarta.

Step 2: Consideration — Guiding the Research Phase with Personalization

Once a potential pilgrim is aware, they enter the research phase—often weeks or months long. Here, AI plays a crucial role in content personalization. Recommender engines, for example, tailor travel suggestions based on browsing history and previous bookings.

According to a McKinsey report on AI in travel, AI is increasingly used to anticipate traveler needs and tailor suggestions in real time—resulting in more relevant content and higher conversion rates. For Hajj and Umrah businesses, this could mean showcasing family-friendly packages to parents or Ramadan Umrah deals to users browsing during Sha’ban.

Step 3: Decision — Simplifying Bookings with Smart Assistants

When a decision is near, AI can smooth out friction points in the booking experience. Chatbots now handle over 80% of travel-related inquiries, offering 24/7 assistance and guiding users through complex questions like visa documentation or vaccination requirements.​

AI-powered platforms also use real-time pricing adjustments, or dynamic pricing, to offer competitive rates depending on demand. According to Market.us, the AI in travel market is projected to reach USD 2,903.7 billion by 2033, growing at a CAGR of 36.25% from 2024 to 2033.​

For businesses using ads to push last-minute deals or early bird packages, Muslim Ad Network provides AI-enhanced ad targeting that ensures promotions reach the right users at the exact decision-making moment.​

Step 4: Loyalty — Fostering Repeat Pilgrimage and Advocacy

Pilgrims often return for multiple Umrah visits or recommend services to family and friends. AI helps nurture this loyalty with smart email automation, loyalty programs, and post-trip feedback systems.​

AI-generated follow-ups can suggest tailored offers based on the user’s last trip—such as hotel upgrades, guided tours in Medina, or Ramadan travel bundles. According to SEO Sandwitch, AI-powered loyalty efforts improved customer retention in travel by nearly 28% in the past two years .​

Why AI is a Must-Have for Hajj and Umrah Marketing in 2025

AI is not replacing human insight—it’s enhancing it. It allows travel businesses to:

• Reach audiences early, before they even know they’re searching.
• Customize messages to build trust and resonance.
• Make booking easier, faster, and more secure.
• Retain clients through thoughtful follow-ups.

For businesses that want to use advertising as part of this journey, Muslim Ad Network offers specialized AI-powered ad campaigns designed to connect with Muslim audiences across platforms, geographies, and languages—ensuring your brand is seen at the right time and in the right place.

Let’s Talk

Want to run smarter, more targeted ads for your Hajj or Umrah business?
Contact Muslim Ad Network to explore how AI-powered advertising can help you guide pilgrims from their first click to their sacred destination.

The post ​From Clicks to Kiswa: Mapping the Pilgrim Journey with AI Data appeared first on Muslim Ad Network.

Key Takeaways

1. The period between Ramadan and Eid ul-Adha is a high-impact, spiritually charged season for Muslim donors — driven by continued devotion, the sacred days of Dhul Hijjah, and the obligation of Qurbani.
2. Charity campaigns launched during this time face significantly less competition compared to Ramadan, meaning greater visibility, higher engagement, and better return on ad spend.
3. Sustained, story-driven campaigns that span from Ramadan into Eid ul-Adha create a more authentic donor journey and increase long-term donor value and brand trust.

For many charity brands, Ramadan has become the clear focal point for engaging Muslim audiences — and rightly so. It’s a spiritually charged month where generosity flows, digital activity spikes, and charitable campaigns soar. But here’s the untapped secret: the real golden window doesn’t end with Ramadan.​

The period between Ramadan and Eid ul-Adha, which includes the sacred days of Dhul Hijjah, holds immense — and often underutilized — potential for impactful charity marketing. At Muslim Ad Network, we work with countless faith-driven campaigns, and we’ve seen firsthand how this time can elevate giving when approached with strategic intention and cultural sensitivity.​

Let’s explore why this “in-between” season might be the best-kept secret in Muslim donor engagement.

1. The Spiritual High Doesn’t Drop After Ramadan — It Evolves

Muslim donors don’t suddenly switch off after Eid al-Fitr. In fact, for many, the spiritual momentum of Ramadan carries through the following weeks. The emphasis shifts — from fasting and daily giving to preparing for Hajj, offering Qurbani (sacrifice), and continuing acts of charity during Dhul Hijjah, the final month of the Islamic calendar.​

During this time, Muslims are encouraged to perform good deeds, increase in worship, and continue giving — especially on the first ten days of Dhul Hijjah, which are considered among the holiest days in Islam.​

Marketing Takeaway: This is a powerful emotional and spiritual period. Campaigns that reflect this heightened spirituality — especially around Qurbani, Sadaqah, and global need — will resonate deeply.​

2. The Eid ul-Adha Effect: Bigger Giving, Broader Reach

Eid ul-Adha is not just a celebration — it’s a time of obligatory charity (qurbani), global empathy, and remembrance of Prophet Ibrahim’s (AS) ultimate sacrifice.​

This event generates:

• Massive donation potential, as Muslims are required to give qurbani on behalf of themselves and loved ones.​
• A renewed wave of compassion, especially for campaigns supporting those in crisis around the world.​
• A chance for charities to align with themes of sacrifice, unity, and global solidarity.​

Marketing Takeaway: If you’ve paused your campaigns post-Ramadan, you’re missing out. The Eid ul-Adha window is arguably more action-driven, as it involves a very specific, time-bound charitable obligation.​

3. Less Competition = More Attention

Ramadan is a crowded space. Charity brands go all-in — from big-budget ad campaigns to celebrity-led appeals. It’s inspirational, but it’s also noisy.​

Between Ramadan and Eid ul-Adha? There’s significantly less saturation in the digital landscape.​

This creates a huge opportunity:

• Greater visibility in Muslim-focused networks like ours.​
• Better engagement rates from audiences not overwhelmed by competing campaigns.​

Marketing Takeaway: Strategic timing isn’t just about following the crowd — it’s about meeting your audience when they’re listening and when your message has room to breathe.​

4. The Case for Continuity: Donor Journey Matters

The best-performing charity campaigns aren’t one-off appeals. They tell a story — and that story shouldn’t stop at the end of Ramadan.​

By extending campaigns into the Eid ul-Adha season, you:

• Reinforce your brand’s authenticity and faith alignment.​
• Create a consistent donor experience.​
• Increase the lifetime value of your donors.​

Marketing Takeaway: Use Ramadan as the spark — and build a sustained narrative that carries your donors all the way through Eid ul-Adha.​

Final Thoughts: The Peak Is Bigger Than You Think

Too often, charity brands zoom in on Ramadan and forget the bigger picture. But the period between Ramadan and Eid ul-Adha is not downtime — it’s prime time. It’s when spiritually engaged donors are still active, still inspired, and ready to give.​

At Muslim Ad Network, we help brands like yours build faith-centered, culturally relevant campaigns that span the full peak season — not just part of it. If you want to unlock the full potential of your Muslim donor audience, it’s time to think beyond Ramadan and own the space between.​

Let’s make this season your most impactful yet.

Ready to Elevate Your Campaign?

If you’re looking to maximize your impact during this golden window, Muslim Ad Network is here to help. Our expertise in faith-based marketing ensures your message resonates deeply with Muslim audiences.​

Contact us today to discuss how we can support your next campaign.

The post Why the Season Between Ramadan and Eid ul-Adha Is the Golden Window for Muslim-Focused Charity Campaigns appeared first on Muslim Ad Network.

Key Takeaways

1. The post-Eid period is a crucial moment to turn seasonal Muslim consumers into loyal, year-round customers.
   Thoughtful follow-up and culturally aware engagement can solidify long-term relationships.
2. Consistency in inclusive messaging matters more than seasonal visibility.
   Representing Muslim consumers beyond Ramadan and Eid signals authenticity and respect—building deeper trust.
3. Practical steps like gratitude messaging, everyday product relevance, and feedback loops go a long way.
   These small but intentional actions help maintain momentum and show Muslim consumers they’re a valued part of your community—not just a holiday target.

​In our recent blog, “Beyond Eid: How Brands Can Sustain Engagement With Muslim Consumers Year-Round”, we explored the bigger picture—how brands can build long-term, meaningful relationships with Muslim consumers beyond Ramadan and Eid.

Now, let’s zoom in.

You’ve just wrapped up a successful campaign. You may have seen a surge in engagement, sales, or even first-time customers from the Muslim community. The question now is: How do you keep the momentum going—right now, in the critical period just after Eid?

This is where many brands fall off. But if you continue the conversation with relevance, respect, and authenticity, you can turn seasonal engagement into lasting brand loyalty.

Here’s how.

1. Reconnect With Gratitude

Don’t underestimate the power of a sincere thank you. Reach out through email, social, or even a post on your website to show appreciation to your Muslim customers who supported your brand during Ramadan and Eid.

Why it matters: Gratitude is a deeply valued concept in Islamic tradition. A thoughtful thank-you post-Eid can set you apart as a brand that truly understands and respects its audience.

Action step: Send a short, authentic “thank you” email campaign. Keep it warm, culturally aware, and free of generic corporate language.

2. Transition from Festive to Everyday Relevance

Many Muslim consumers discovered your brand through Eid gift sets, Ramadan bundles, or culturally-aligned content. Post-Eid, help them see the continued value you offer.

What this might look like:

• A halal food brand shifts focus from iftar kits to healthy lunch or family meal planning.
• A modest fashion label introduces a “Back to Work” or “Summer Essentials” collection.
• A productivity app used during Ramadan for goal tracking now positions itself as a year-round spiritual/lifestyle tool.

Action step: Create a blog or content series that helps Muslim consumers transition from the festive mindset to everyday living—with your brand by their side.

3. Continue Inclusive Messaging Year-Round

It’s easy to spotlight Muslim representation during Ramadan—but what about the rest of the year?

Brands that build trust with Muslim audiences understand that inclusion isn’t a seasonal effort. Your marketing and creative choices should continue to reflect cultural awareness long after the Eid hashtags fade.

Tips:

• Include Muslim models, influencers, and creators across your campaigns—year-round.
• Celebrate other relevant milestones (e.g., Hajj season, Islamic New Year).
• Avoid the “Eid’s over, let’s move on” trap—stay consistent.

Action step: Review your content calendar and identify at least three future touchpoints to feature inclusive campaigns beyond Eid.

4. Invite Continued Engagement—Not Just Purchases

You’ve opened the door—now keep the conversation going. Give new customers a reason to stick around, not just for the next sale, but for a longer relationship.

Ideas to explore:

• Loyalty programs that reward referrals within the community.
• Post-Eid “thank you” discount codes or offers.
• Ask for feedback on their Ramadan/Eid experience with your brand.

Action step: Build a short survey asking Muslim customers what they want to see next from you. It shows care—and gives you valuable insight.

5. Start Planning for What’s Next

The most successful brands treat Ramadan/Eid not as a one-off, but as a building block in a broader strategy. Now is the perfect time to reflect, learn, and look ahead.

• What worked this year?
• What could you improve for Eid al-Adha or Ramadan 2026?
• Who can you partner with to deepen cultural relevance and authenticity?

Action step: Set a reminder for a post-Ramadan/Eid internal debrief with your marketing or brand team. Document learnings, feedback, and ideas for next year.

Final Thoughts: Be Consistent, Not Convenient

It’s easy to show up when a calendar tells you to. The real challenge—and opportunity—is in staying present after the holiday buzz fades.

By continuing to engage, listen, and provide value to your new Muslim consumers, you move from being a “Ramadan brand” to becoming a reliable, inclusive brand—one that earns trust and loyalty over time.

Let Muslim Ad Network Help You Keep the Momentum Going

Whether you’re a small business owner or part of a major marketing team, you don’t have to navigate this alone. At Muslim Ad Network, we help brands communicate authentically, respectfully, and effectively with Muslim audiences—during and beyond seasonal campaigns.

Contact us today to start building longer-lasting, more meaningful relationships with the Muslim consumer market.

The post Beyond Eid (Part 2): Turning Seasonal Shoppers into Loyal Muslim Consumers appeared first on Muslim Ad Network.

Key Takeaways

1. Sustained Engagement Builds Long-Term Loyalty – Brands must extend their marketing efforts beyond Ramadan and Eid by maintaining customer relationships through post-Eid follow-ups, extended promotions, and community involvement.
2. The Muslim Consumer Market is Growing – With the global halal consumer market valued at $2 trillion in 2024, businesses that consistently engage with Muslim audiences year-round can tap into a rapidly expanding and influential demographic.
3. Content and Community-Centered Strategies Matter – Creating valuable content on halal lifestyle topics and supporting Muslim community initiatives help brands stay relevant, foster trust, and strengthen their connection with Muslim consumers beyond seasonal campaigns.

​With Eid al-Fitr having just concluded, brands that have completed their Ramadan and Eid marketing campaigns should recognize that the work doesn’t stop here. Maintaining the momentum throughout the year is essential to foster lasting relationships with Muslim consumers. By implementing strategies that extend beyond the festive period, brands can ensure continuous engagement with this dynamic and influential market segment.​

Understanding the Market Potential

The global halal market is substantial and growing. In 2024, the halal consumer market, encompassing food, financial services, and other goods and services catering to Muslims, was estimated at $2 trillion globally. Neglecting year-round engagement with Muslim consumers means missing out on a significant and expanding market.​

Post-Eid Follow-ups

After the festive period, thoughtful follow-up communications can reinforce a brand’s commitment to its Muslim customers. Sending thank-you emails, customer appreciation messages, or offering special loyalty rewards demonstrates recognition and value. Such gestures can enhance customer retention and encourage repeat business.

Extending Promotions

Extending promotions beyond Eid caters to late shoppers and maintains sales momentum. For instance, offering post-Eid discounts or limited-time offers can appeal to those who may have missed initial sales, ensuring continued engagement and revenue flow.

Building Community Relationships

Authentic engagement involves supporting the community year-round. Partnering with charities or sponsoring events that benefit Muslim communities not only demonstrates corporate social responsibility but also resonates with consumers who value brands that understand and uphold their values. A study revealed that 86% of American Muslim consumers believe companies need to make more effort to understand Muslim values.

Content Marketing Beyond Eid

Developing content that aligns with Muslim consumers’ interests can keep a brand relevant throughout the year. Topics such as halal lifestyle, modest fashion, or Islamic finance can be explored through blogs, social media posts, or guides. This approach not only provides value but also positions the brand as a knowledgeable and trustworthy resource.

Understanding the Market Potential

The global halal market is substantial and growing. In 2021, Muslim spending on halal food was approximately $1.26 trillion, with projections estimating an increase to $1.67 trillion by 2025 (Statista). Additionally, the halal beauty market in the Middle East is valued at $46 billion and is expected to reach $60 billion by 2025 (Vogue Business). Neglecting year-round engagement with Muslim consumers means missing out on a significant and expanding market.

Conclusion

Sustained engagement with Muslim consumers beyond Eid requires thoughtful strategies that acknowledge and respect their values and lifestyles. By implementing post-Eid follow-ups, extending promotions, building community relationships, and creating relevant content, brands can cultivate enduring connections and tap into the vast potential of the global halal market.

Take Action Today

To maximize your brand’s reach within the Muslim consumer market, partner with Muslim Ad Network—the leading platform for reaching engaged Muslim audiences year-round. Contact us today to learn how we can help you develop targeted, effective marketing strategies that resonate with this valuable demographic.

The post Beyond Eid: How Brands Can Sustain Engagement with Muslim Consumers Year-Round appeared first on Muslim Ad Network.

Key Takeaways:

1. Authenticity Drives Engagement: Consumers are increasingly drawn to brands that authentically represent diverse communities, particularly during culturally significant events like Eid. Genuine campaigns that resonate with the values and traditions of the Muslim community foster stronger brand loyalty and trust.

2. Diverse Representation Matters: Brands that feature diverse and accurate portrayals in their marketing campaigns not only appeal to a wider audience but also drive higher sales. Research shows that consumers are more likely to support brands that align with their values, making inclusive advertising a smart business strategy.

3. Collaborations and Community Engagement Are Essential: Successful Eid campaigns go beyond token gestures, engaging with Muslim creatives, influencers, and content creators. By understanding cultural nuances and supporting initiatives that matter to the community, brands can create campaigns that are both meaningful and impactful.

In recent years, an increasing number of mainstream brands have embraced inclusivity by launching marketing campaigns that celebrate Eid. This shift not only acknowledges the cultural and religious significance of the festival but also reflects the growing demand for authentic representation in advertising.​

A global study by Kantar in 2024 revealed that 75% of consumers say that a brand’s diversity and inclusion reputation influences their purchase decisions. This finding underscores the importance of authenticity in marketing, especially during culturally significant events like Eid. 

However, for brands to truly connect with their audience, these campaigns must go beyond surface-level marketing and demonstrate a genuine understanding of the values and traditions associated with Eid.​

The Importance of Being Genuine

Consumers today are more discerning than ever, and they can easily recognize when a brand’s campaign is merely performative. Eid holds deep cultural and religious meaning for millions worldwide, making it crucial for brands to approach these campaigns with sincerity.

A 2023 survey by Numerator found that 63% of consumers consider diverse representation in advertising important, with 47% more likely to purchase from brands that feature diversity. This sentiment is particularly strong among younger and racially diverse consumers, highlighting the importance of authenticity in marketing. 

Authenticity comes from working with Muslim creatives, ensuring accurate representation, and understanding the traditions that make Eid special. Brands that take the time to engage with the community and tailor their offerings thoughtfully are the ones that resonate most.

Successful Eid Campaigns by Mainstream Brands

Many well-known brands have successfully launched Eid campaigns that showcase inclusivity while maintaining brand relevance.

• George by ASDA: The brand’s Eid 2025 campaign features a thoughtfully curated collection of fashion and homeware, catering to the needs of Muslim families preparing for the celebration. By offering a range of modest clothing and festive décor, George by ASDA provides a one-stop solution for customers looking to mark the occasion in style.

• Tesco: Though not a 2025 campaign, Tesco’s previous Ramadan and Eid campaign, “Alia’s ‘Worth the Wait’ Samosas,” was an excellent example of authentic storytelling. The advert beautifully captured the anticipation of Eid celebrations, focusing on the importance of family traditions and community spirit. 

• Luxury Brands: High-end fashion houses such as Dior and Chopard have also recognized the significance of Eid by launching exclusive collections inspired by Middle Eastern aesthetics. These brands have successfully positioned their products as meaningful gifts during the festive season, reinforcing the importance of luxury and tradition in Eid celebrations. As reported by Euromonitor International, the Middle Eastern luxury goods market is expected to grow at an annual rate of 6.7%, driven by increased demand from Muslim consumers during significant events like Eid. 

• John Lewis: John Lewis has released an Eid campaign that highlights the joy of gifting and togetherness. Their campaign includes a selection of festive decorations, elegant dinnerware, and carefully curated gifts that appeal to families celebrating Eid. The inclusion of real Muslim families in their advertisements adds an element of authenticity that resonates with consumers. Next: Next has embraced the spirit of Eid with a dedicated fashion campaign that caters to individuals looking for stylish yet modest attire. By promoting festive outfits that blend tradition with contemporary fashion, Next demonstrates an understanding of the evolving preferences of Muslim consumers.

The Future of Inclusive Eid Campaigns

As brands continue to embrace inclusivity, there is a growing expectation for campaigns that go beyond token gestures. A report by Deloitte found that 69% of consumers believe brands should strive for deeper cultural relevance rather than simply showcasing diversity. Collaborations with Muslim designers, influencers, and content creators can help ensure that campaigns feel both respectful and relevant. Additionally, brands that actively support charitable initiatives during Ramadan and Eid further strengthen their connection with the community. According to Harvard Business Review, consumers are 4.5 times more likely to purchase from brands that align with their values, making charitable collaborations a smart investment for brands. 

By prioritizing authenticity, representation, and thoughtful engagement, brands can create meaningful Eid campaigns that not only celebrate diversity but also foster long-term customer loyalty. As inclusivity becomes a central focus in marketing, those who truly invest in understanding and honoring cultural celebrations will continue to stand out.

Get Expert Guidance for Your Next Eid Campaign

For brands looking to craft authentic and impactful Eid campaigns, working with specialists who understand the Muslim market is essential. Muslim Ad Network can help you connect with the right audience through culturally relevant and effective advertising strategies. Contact Muslim Ad Network today to ensure your Eid campaign resonates with the community and drives meaningful engagement.

The post Inclusive Eid Campaigns by Mainstream Brands: Celebrating Diversity with Authenticity appeared first on Muslim Ad Network.

Key Takeaways:

1. Cultural Sensitivity is Crucial: Understanding the significance of Eid and using respectful, inclusive messaging can help brands connect authentically with Muslim consumers. Avoid stereotypes and generic symbols to build trust and credibility.

2. Focus on Values, Not Just Sales: Eid is a time of faith, family, and generosity. Brands that emphasize community stories, charity, and meaningful content rather than purely promotional messages see higher engagement.

3. Expert Guidance Makes a Difference: Partnering with specialized networks like Muslim Ad Network ensures that your campaigns are both effective and culturally appropriate, helping you reach the growing global Muslim market with confidence.

Why Cultural Sensitivity Matters in Eid Marketing

With the global Muslim consumer market projected to reach approximately $2.8 trillion by this year  (Statista), brands that recognize and respect Islamic traditions during Eid can unlock new revenue streams. However, missteps in cultural sensitivity can backfire, leading to negative brand perception or even public backlash.

Here’s how to craft a respectful and effective Eid marketing campaign while avoiding common pitfalls:

DO: Understand Eid Traditions & Their Significance

Before launching an Eid campaign, brands should understand what Eid is and why it matters to Muslim consumers.

Key Points:

• Eid Al-Fitr marks the end of Ramadan, a month of fasting and charity. It’s a time of celebration, gift-giving, and community.
• Family and faith are central to Eid celebrations—campaigns should reflect these values authentically.
• Charity (Zakat and Sadaqah) is important; brands that give back earn consumer trust.

Example: In 2024, a significant majority of UAE residents (92%) planned to purchase Eid gifts for their children, spouses, and parents (adgully.me)

.

DO: Use Inclusive & Respectful Messaging

Muslim consumers prefer brands that acknowledge Eid in a way that feels genuine.

Key Strategies:

• Use heartfelt greetings like “Eid Mubarak”
• Feature diverse, culturally appropriate visuals in your ads.
• Focus on family, generosity, and gratitude rather than just discounts.

DON’T: Use Generic or Stereotypical Imagery

A common mistake brands make is relying on outdated or inaccurate visuals of Muslims.

Avoid:

• Stock images with inauthentic depictions of Muslims.
• Generic “crescent and star” imagery without deeper meaning.
• Overuse of Middle Eastern aesthetics—Muslims are diverse!

Example: H&M successfully launched a global modest fashion line that catered to diverse Muslim women without reinforcing stereotypes (Glamour)

DON’T: Treat Eid as Just a Sales Opportunity

Muslim consumers value brands that engage beyond just promotions.

Key Strategies:

Show long-term commitment to Muslim consumers, not just seasonal marketing.
Highlight customer stories and community initiatives.
Offer meaningful Eid content, such as recipes or celebration tips.

Example: Modanisa’s Eid campaign focused on modest fashion guides and community stories, earning high engagement from Muslim shoppers (Modanisa Blog).

Partner with Muslim Ad Network for Authentic Eid Marketing

To successfully connect with Muslim consumers, your brand needs more than just a sales pitch—it requires cultural intelligence and targeted advertising.

Get expert help from Muslim Ad Network! We specialize in connecting brands with engaged Muslim audiences through culturally relevant digital advertising.

Contact Muslim Ad Network today to launch a respectful and impactful Eid campaign!

The post Culturally Sensitive Marketing: Dos and Don’ts for Eid Campaigns appeared first on Muslim Ad Network.

Key Takeaways:

1. Cultural Sensitivity Drives Engagement: Brands that acknowledge Eid through culturally respectful packaging, messaging, and advertising can significantly boost brand loyalty and sales among Muslim consumers. Personalization and authenticity are crucial.

2. Influencer and Social Media Marketing Matter: Partnering with Muslim influencers and leveraging social media campaigns during Eid can amplify brand reach and engagement. Eid-themed giveaways, storytelling, and user-generated content are effective strategies.

3. Data-Driven Marketing Yields Results: Segmenting audiences for personalized email and SMS campaigns, along with targeted digital advertising, helps brands maximize their impact during the Eid shopping season. Using relevant keywords and retargeting strategies can enhance conversions.

Why Brands Should Prioritize Eid Marketing

Eid Al-Fitr is a significant celebration for Muslims worldwide, marking the end of Ramadan. It’s also a peak shopping period, with Muslim consumers spending an estimated $2.29 trillion in 2022 across various sectors, including food, pharmaceuticals, cosmetics, modest fashion, travel, and media. This spending is projected to reach $2.8 trillion this year.. From fashion and beauty to food and gifting, businesses that acknowledge and cater to the Eid audience can build brand loyalty and significantly boost sales.

If your brand is looking to tap into this growing market, here are top strategies to create an impactful Eid marketing campaign.

1. Festive Packaging and Exclusive Eid Offerings

Muslim consumers appreciate when brands acknowledge Eid through thoughtful packaging and product curation. While specific percentages may vary, it’s evident that a significant portion of Muslim consumers prefer brands that cater to their religious and cultural needs.

Key strategies:

• Create limited-edition Eid packaging with traditional motifs and festive colors.
• Introduce exclusive product bundles—perfect for gifting (e.g., Eid hampers, beauty kits).
• Launch customizable gifting options to personalize the shopping experience.

Example: Luxury brands are increasingly recognizing the significance of Eid and Ramadan in their marketing strategies. For instance, Bottega Veneta has engaged in community-driven initiatives during Ramadan, aligning their brand with the cultural values of the Muslim community (Vogue Business)

This approach demonstrates the brand’s commitment to cultural sensitivity and engagement with Muslim consumers.

2. Leverage Social Media & Influencer Marketing

With over 1.9 billion Muslims worldwide, social media plays a vital role in Eid shopping. Collaborating with Muslim influencers can significantly boost engagement and brand visibility.

Key strategies:

• Eid-themed giveaways & contests: Encourage user-generated content through hashtags.
• Collaborate with Muslim influencers who have an engaged audience.
• Storytelling content: Share behind-the-scenes insights or customer testimonials.

Example: Nike’s Victory Swim Collection, featuring modest swimwear, partnered with Muslim athletes and influencers, creating widespread social media buzz.

3. Personalized Email & SMS Marketing for Eid Shoppers

Email marketing remains a powerful tool for acquiring customers. By crafting personalized Eid email campaigns, brands can drive sales and engagement.

Key strategies:

• Segmented email lists: Target customers based on past purchases or browsing behavior.
• Exclusive early-bird offers: Send discounts leading up to Eid.
• Culturally relevant messaging: Use heartfelt Eid greetings and visuals.

Example: ASOS successfully launched an Eid fashion email campaign offering discounts on modest fashion and tailoring content to Muslim consumers.

4. Display Cultural Sensitivity in Your Advertising

A lack of cultural awareness can cost brands millions—as seen in failed campaigns that unintentionally offended religious communities. Muslim consumers value authenticity and are more likely to buy from brands that show respect for Islamic values.

Key strategies:

• Use respectful visuals: Avoid inappropriate imagery and stereotypes.
• Craft personalized, meaningful greetings: Go beyond generic “Eid Mubarak” messages.
• Showcase giving back: Highlight corporate social responsibility (CSR) efforts, such as charity donations.

Example: Unilever’s 1001 Inspirasi Ramadan campaign in Indonesia featured real Muslim families, focusing on togetherness and community.

5. Optimize Your Digital Advertising Strategy

With significant amounts spent on digital advertising annually, brands must invest wisely to reach the growing Muslim consumer market.

Key strategies:

• Leverage Google & Facebook Ads: Target keywords like “Eid gifts” and “Ramadan sales.”
• Use programmatic advertising: Reach relevant Muslim audiences through tailored ad placements.
• Retarget customers post-Eid: Offer post-holiday discounts and loyalty rewards.

Example: Lipton’s Don’t Just Think, Do campaign in Nigeria empowered over 1,000 widows during Ramadan, enhancing brand engagement and loyalty.

Make Your Eid Campaign a Success with Muslim Ad Network

The Muslim consumer market is one of the fastest-growing and most loyal demographics globally. However, a successful Eid marketing campaign requires cultural authenticity, strategic targeting, and data-driven execution.

Want to maximize your reach this Eid? Partner with Muslim Ad Network for targeted digital advertising that connects your brand with the right audience.

Contact Muslim Ad Network today to launch your Eid marketing campaign and drive real engagement!

The post Top Strategies for Brands to Effectively Engage Muslim Consumers During Eid Al-Fitr appeared first on Muslim Ad Network.

Key Takeaways:

1. Authenticity and Cultural Sensitivity Matter:
Brands that embrace Ramadan traditions and values in an authentic and respectful way build stronger connections with Muslim consumers. From curated collections to culturally resonant messaging, aligning campaigns with the spirit of Ramadan fosters brand loyalty and trust.

2. The Power of Inclusivity:
With a global spending power of over $2.4 trillion, Muslim consumers represent a significant yet often overlooked market. Inclusive marketing that reflects diverse communities is not only ethical but also a smart business strategy to unlock substantial growth opportunities.

3. Leverage Digital and Social Media:
Platforms like TikTok, Instagram, and YouTube have proven to be effective for engaging Muslim audiences during Ramadan. Brands can enhance their reach and impact by collaborating with Muslim influencers and creating targeted, faith-aligned content that resonates during this season.

Ramadan is a time of reflection and celebration for over 1.9 billion Muslims worldwide. As the holy month approaches, brands are recognizing the opportunity to connect with this influential consumer group through authentic and culturally resonant campaigns.

In 2025, many mainstream brands have embraced Ramadan marketing, offering special collections, exclusive deals, and campaigns that reflect the spirit of the season. These efforts go beyond traditional advertising—they aim to build lasting relationships with Muslim consumers by aligning with their values and traditions.

In this post, we’ll explore key campaigns from major brands and provide insights on how businesses, large or small, can engage the Muslim market during Ramadan:

IKEA

IKEA has launched a Ramadan-themed home collection, featuring décor, furniture, and exclusive offers designed to enhance family gatherings and celebrations. Their campaign highlights the importance of creating warm, inviting spaces for Iftar and Suhoor, making Ramadan feel even more special at home. Explore IKEA’s Ramadan collection here.

Mamas & Papas

Mamas & Papas is celebrating Ramadan and Eid al-Fitr by offering a special collection of baby and toddler outfits designed for the festive season. Their campaign focuses on making a baby’s first Eid memorable with stylish and comfortable clothing, as well as thoughtful gift ideas. The collection features soft, breathable fabrics and intricate details like ‘Eid Mubarak’ embroidery, catering to infants up to 4-year-olds. Additionally, Mamas & Papas is engaging the community through social media initiatives, including a chance to win a hamper worth 1,000 AED, enhancing customer interaction during the holy month.

Louis Vuitton

Louis Vuitton introduced the LV Mirage Capsule Collection 2025, a luxurious ensemble encompassing ready-to-wear apparel, leather goods, accessories, and dining art pieces. The collection features a rich palette of deep blue, copper, and gold, reimagining iconic bags like the Vanity Chain Pouch, Alma BB, and Capucines Mini. This campaign seamlessly blends tradition with modern elegance, offering pieces that transition effortlessly from day to night. (Villa88)

Image Credit: Villa88

Loro Piana

Loro Piana’s Ramadan Collection focuses on the art of layering, presenting pieces with sleek lines and fluid silhouettes. The collection includes intricate floral jacquards, rich gold embroidery, and geometric patterns, embodying simplicity and sophistication. This campaign pays homage to tradition while embracing contemporary luxury. 

Alexander McQueen

Alexander McQueen unveiled an exclusive Ramadan collection featuring six ready-to-wear ensembles that exemplify modest fashion. Available online and in select stores, this collection reflects the brand’s commitment to inclusivity and cultural appreciation, offering pieces that resonate with the essence of Ramadan. (Fact London)

TikTok

TikTok launched the Ramadan with TikTok 2025 initiative, providing brands with insights and tools to connect with users during the holy month. Their campaign emphasizes the platform’s role in inspiring product discovery and joyful engagement, with 88% of users in Indonesia discovering products on TikTok during Ramadan. TikTok offers a comprehensive Ramadan Playbook and industry-specific insights to help brands maximize their impact during this period. (TikTok Ramadan).

Why Inclusivity Matters: The Buying Power of Muslim Consumers

Brands that recognize and cater to Muslim consumers are tapping into a global market worth over $2.4 trillion in spending. According to DinarStandard’s State of the Global Islamic Economy Report, Muslim consumer spending on fashion, food, and lifestyle is growing rapidly, with the Islamic fashion industry alone projected to reach $375 billion by 2025.

Key markets, including the Middle East, Southeast Asia, and Western nations with large Muslim populations (UK, US, Canada, France, and Germany), present massive opportunities for brands.

Yet, many brands still overlook this segment, missing out on a 1.9 billion-strong consumer base that actively seeks brands that respect and celebrate their values. Inclusive marketing is not just ethical—it’s good business strategy.

What Small Businesses Can Learn from These Campaigns

Small businesses looking to connect with Muslim consumers can take valuable lessons from these mainstream brands:

• Be Authentic & Culturally Respectful
  – Understand Ramadan’s values: family, community, generosity, and faith.
  – Partner with Muslim creators or consultants to ensure cultural authenticity.

• Leverage Social Media & Digital Marketing
  – TikTok, Instagram, and YouTube are powerful platforms for Ramadan campaigns.
  – Engage with Muslim influencers to boost reach and credibility.

• Offer Exclusive Ramadan Deals & Collections
  – Curate Ramadan-themed products (modest fashion, halal foods, home décor, gifting options).
  – Promote special discounts or limited-edition collections for the holy month.

• Showcase Representation
  – Feature Muslim models, families, and cultural elements in your campaigns.
  – Ensure inclusivity in your product offerings (modest fashion, halal options, prayer-friendly activewear, etc.).

Even without big-budget campaigns, small businesses can successfully engage Muslim consumers by being intentional, respectful, and strategic.

Ready to Connect with 1.9 Billion Muslim Consumers?

Contact Muslim Ad Network to learn how your brand can effectively reach and engage this influential audience.

The post How Mainstream Brands Are Engaging Muslim Consumers This Ramadan appeared first on Muslim Ad Network.

Key Takeaways:

1. Tradition and Technology Go Hand in Hand – While family gatherings and spiritual observances remain central to Ramadan, technology plays a supporting role in enhancing connections, from video calls with loved ones to faith-based apps and e-commerce for Eid shopping.
2. Media Consumption Shifts Significantly – Muslim audiences favor faith-based and purposeful content during Ramadan, with TV viewership peaking around Iftar and late at night. Connected TV (CTV) and streaming platforms are gaining momentum, creating new opportunities for advertisers.
3. Culturally Relevant Advertising is Essential – Brands that prioritize authenticity, respect prayer times, and align messaging with Ramadan values—such as family, gratitude, and generosity—will build stronger connections with Muslim consumers.

As Ramadan 2025 approaches, consumer habits are shifting in response to technological advancements, evolving media consumption patterns, and the continued importance of traditional practices. Brands looking to engage meaningfully with Muslim audiences must understand these trends and align their messaging accordingly.

Family Time Remains Paramount

Despite the increasing role of digitalization, family gatherings and communal experiences continue to be at the heart of Ramadan. Research suggests that 88% of Muslims prioritize spending quality time with family and loved ones during the holy month (YouGov MENA Ramadan Report 2025). Whether it’s breaking fast together, engaging in prayer, or partaking in charitable activities, traditional values remain deeply embedded within the month’s observances.

However, technology is also playing a role in strengthening these connections. Video calls and messaging apps see a surge in usage as families separated by distance seek to share moments virtually. In fact, WhatsApp usage sees a 40% increase in some regions during Ramadan (The Trade Desk), further highlighting how digital tools are complementing traditions rather than replacing them.

The Role of Technology: An Integral Companion

Technology has become a crucial element of Ramadan, with 76% of Middle Eastern consumers considering it essential to their observance (The Trade Desk). From apps that track prayer times and Quran recitations to e-commerce platforms facilitating Eid shopping, digital solutions are integrated into nearly every aspect of daily life.

• Faith-based apps such as prayer time reminders, Quran reading apps, and donation platforms see a significant spike in downloads and daily usage.
• Food delivery services experience an uptick in demand, with consumers ordering Iftar and Suhoor meals online.
• E-commerce sees an annual surge, particularly in the last 10 days of Ramadan when shoppers prepare for Eid celebrations.

General Media Consumption vs. Muslim Media Habits During Ramadan

Media consumption habits change during Ramadan compared to the rest of the year. While the global population is increasingly shifting toward digital media, Muslim consumers exhibit unique behavior patterns driven by religious and cultural considerations.

General Media Consumption Trends

Globally, media consumption continues to rise across various formats:

• Streaming services (Netflix, YouTube etc) dominate with an average screen time of 6-8 hours per day per person (Marketing Society).

Muslim Media Consumption During Ramadan

During Ramadan, content consumption behaviors undergo a significant shift:

• Faith-based content dominates: Streaming platforms see an increase in religious lectures, Quran recitations, and Ramadan series (Campaign Middle East).
• Prime-time shifts: TV viewership peaks just before Iftar and again late at night after Taraweeh prayers.
• Less binge-watching, more purposeful content: Unlike general audiences, Muslims reduce entertainment consumption during fasting hours, favoring educational and faith-based content.

TV vs. Connected TV (CTV)

Connected TV (CTV) is gaining momentum, particularly in Middle Eastern markets. While traditional TV remains a staple in many households, CTV usage is expected to surpass linear TV for the first time during Ramadan 2025 (Campaign Middle East).

• 56% of Muslim consumers will watch more content on CTV compared to 48% who will watch traditional TV.
• YouTube and streaming services dominate viewership, offering Ramadan dramas, spiritual talks, and influencer-led Iftar preparation videos.
• Advertisers are shifting budgets from traditional TV commercials to digital video ads on platforms like YouTube, TikTok, and premium on-demand services .

Advertising During Ramadan: The Need for Culturally Relevant Messaging

Consumers are increasingly aware of brands’ cultural sensitivity, and during Ramadan, 92% of Muslim consumers emphasize the importance of respectful and relevant advertising (YouGov MENA Ramadan Report 2025).

What Makes an Effective Ramadan Campaign?

• Authentic Storytelling: Ads should align with the values of Ramadan—family, gratitude, and generosity.
• Respectful Timing: Scheduling ads around prayer times and avoiding inappropriate content enhances receptivity.
• Omnichannel Strategy: Brands should integrate campaigns across multiple platforms, from social media to CTV and e-commerce channels.

Evolving Spending Habits: Online Shopping, Food, and Charity

Muslims tend to adjust their spending habits during Ramadan, focusing on essentials, giving back, and preparing for Eid.

• 37% plan to increase spending on dining out and food delivery services (YouGov MENA Ramadan Report 2025).

Key Takeaways for Brands

The convergence of technology, TV, and traditions during Ramadan creates a unique landscape for advertisers. Brands that adapt their messaging to reflect the spiritual and cultural essence of the month will find deeper engagement with Muslim consumers.

How Muslim Ad Network Can Help

At Muslim Ad Network, we specialize in delivering impactful Ramadan campaigns that resonate with the modern Muslim consumer. Our expertise in digital marketing ensures your brand connects authentically while maximizing reach and engagement.

Contact us today to start the perfect Ramadan campaign that blends tradition and technology for optimal success.

The post What Will Consumers Prioritize in Terms of Tech, TV, and Traditions During Ramadan 2025? appeared first on Muslim Ad Network.

Creating a Community Around Your Brand for Ramadan 2025

Key Takeaways:

1. Community Engagement Builds Trust – 59% of customers trust brands they interact with (Forrester, 2022). Hosting family-friendly events, supporting charities, and encouraging volunteerism during Ramadan can strengthen your brand’s connection with Muslim consumers.
2. Digital Presence is Essential – With 67% of Muslims using digital platforms for Ramadan-related content (Catch Communications), brands should leverage social media, online forums, and user-generated content to engage audiences.
3. Ramadan is a Powerful Market Opportunity – The Muslim consumer market is projected to reach $2.4 trillion by 2024 (State of the Global Islamic Economy Report). A well-executed Ramadan marketing strategy can enhance brand loyalty and long-term customer relationships.

Ramadan is a time of spiritual reflection, community bonding, and charitable giving for over 1.9 billion Muslims worldwide. For businesses, this presents a unique opportunity to connect authentically with Muslim audiences. Rather than focusing solely on promotions, brands should aim to foster a sense of community, demonstrating shared values and genuine engagement.

Why Community Building Matters During Ramadan

Studies show that 59% of customers trust a brand they interact with (Forrester, 2022). Moreover, the Muslim consumer market is projected to reach $2.4 trillion by 2024, making it one of the fastest-growing segments worldwide (State of the Global Islamic Economy Report). Engaging with this audience through community-driven initiatives not only enhances brand loyalty but also aligns with the spirit of Ramadan, where generosity and togetherness are paramount.

1. Host Family-Centric Events

Family and community are central to Ramadan. Organizing events that bring people together can significantly enhance brand engagement. Consider:

• Family Volunteer Day: Organize community service events where families can contribute together, such as assembling food packages for those in need.
• Environmental Awareness Day: Encourage sustainability by hosting a “Plant-a-Tree” event, educating families on green initiatives, and promoting eco-friendly business practices.
• Cooking and Baking Workshops: Host interactive sessions where families can learn to prepare traditional Ramadan meals, fostering a deeper connection with your brand.

2. Collaborate with Local Charities

Supporting charitable organizations during Ramadan strengthens brand credibility. Approaches include:

• Profit Sharing: Donate a percentage of your Ramadan sales to local charities, aligning your business with the values of your Muslim consumers.
• Donation Matching: Encourage customer participation by matching their contributions, doubling the impact and showcasing your commitment to giving back.
• Sponsoring Fundraising Events: Partner with local mosques or NGOs to support iftar drives or Eid gift distributions, enhancing community ties and brand visibility.

3. Encourage Employee Volunteerism

Promote a culture of giving within your organization by encouraging employees to volunteer. Initiatives can include:

• Serving the Elderly: Collaborate with organizations to deliver iftar meals to senior community members.
• Youth Mentorship Programs: Offer educational sessions focusing on career development and financial literacy for young Muslims.
• Community Clean-Up Drives: Organize efforts to beautify local neighborhoods, reflecting the Islamic value of cleanliness.

4. Build an Engaging Digital Community

With 67% of Muslims using digital platforms for Ramadan-related content (Catch Communications), a strong online presence is essential. Strategies include:

• Create an Online Ramadan Hub: Develop dedicated sections on your website or social media channels offering Ramadan tips, recipes, and inspirational stories.
• Gamification and Challenges: Introduce interactive campaigns like daily reflections or charity challenges to keep audiences engaged.
• Community Forums: Utilize platforms like Discourse to build spaces where Muslim customers can share experiences and discuss Ramadan-related topics, strengthening brand affinity.

5. Leverage User-Generated Content and Testimonials

Encourage customers to share their Ramadan experiences related to your brand by:

• Creating Hashtag Campaigns: A #RamadanWith[YourBrand] campaign can inspire users to share photos or reflections, boosting brand visibility.
• Showcasing Customer Stories: Feature testimonials from customers who have benefited from your initiatives, fostering trust and deeper connections.

6. Incorporate Influencer Marketing

Collaborate with Muslim influencers to:

• Share Authentic Ramadan Stories: Influencers can create relatable content showcasing how your brand enhances their Ramadan experience.
• Promote Giveaways and Special Offers: Engage influencers to host Ramadan giveaways, increasing reach and credibility.
• Host Live Q&A Sessions: Interactive sessions on topics like nutrition or spiritual growth can boost engagement.

Conclusion: Make Your Brand a Trusted Partner During Ramadan

Building a community around your brand during Ramadan requires authenticity, engagement, and a commitment to shared values. By fostering genuine connections and aligning your business with the essence of Ramadan, you cultivate long-term customer loyalty and trust.

Maximize Your Ramadan Advertising with Muslim Ad Network

At Muslim Ad Network, we specialize in Muslim-targeted digital advertising to help businesses effectively reach and engage Muslim consumers. Our expertise in digital advertising, and audience targeting ensures your message reaches the right people at the right time.

Contact us today to make your Ramadan 2025 marketing campaign impactful, ethical, and successful!

The post Kickstart Your Ramadan Marketing – Part 6 appeared first on Muslim Ad Network.