Key Takeaways:

1. Ethical Cola Brands Are Challenging the Status Quo -Independent Muslim-owned soda companies like Mecca Cola, Qibla Cola, and Salaam Cola are not just selling beverages—they’re offering ethical, faith-driven alternatives to multinational giants, rooted in social justice and conscious consumerism.

2. Faith and Flavor Create Emotional Connections – These brands stand out by blending halal-certified ingredients, regional tastes, and culturally relevant branding, resonating deeply with young, socially aware Muslim consumers seeking products that align with their values

3. Authenticity Is the New Marketing Power – In a world saturated with advertising, authentic storytelling and purpose-driven missions help these ethical brands build trust and loyalty—especially when supported by platforms like Muslim Ad Network, which helps amplify their voice to the right audiences.

In a world dominated by multinational soda corporations with billion-dollar marketing budgets, a new wave of independent cola brands is making a powerful statement—not just with fizz and flavor, but with faith, ethics, and purpose.

From Mecca Cola to Qibla Cola, and from Salaam Cola to Aqsa Cola, these brands are standing tall against global beverage giants by offering more than just a refreshing drink. They’re offering a refreshing alternative—one that’s rooted in Islamic values, conscious consumerism, and community empowerment.

Image rights: Mecca Cola

Why These Brands Exist

The origin stories of many of these Muslim-owned soft drink brands are tied to resistance—resistance against unethical business practices, against the exploitation of global south markets, and in many cases, resistance in solidarity with the Palestinian cause.

Brands like Mecca Cola, launched in France in 2002, built their identity on the idea that Muslims and ethically minded consumers deserve better choices. Its slogan, “No More Drinking Stupid, Drink With Commitment”, captured a growing frustration with the status quo.

Similarly, Qibla Cola, Salaam Cola, and Aqsa Cola entered the scene not just to compete on taste—but to create products that align with Muslim values: avoiding exploitative supply chains, giving back to communities, and supporting just causes.

Faith Meets Flavor

What makes these brands stand out isn’t just their moral compass—it’s their flavor, creativity, and cultural relevance. These beverages are carefully formulated to meet the tastes of diverse Muslim populations, often incorporating regional preferences and halal-certified ingredients.

Beyond taste, their packaging and marketing often reflect Muslim heritage, Arabic calligraphy, or solidarity messages—elements largely absent in mainstream Western brands.

By combining faith with flavor, these brands are building emotional connections with a growing base of young, socially aware, and faith-driven consumers.

Challenging the Cola Cartel

Let’s be real: taking on the world’s biggest soda companies is no small feat. But brands like Gaza Cola, Palestine Drinks, and Hawa Cola aren’t trying to outspend the giants—they’re outmaneuvering them with authenticity.

Instead of trying to be everything to everyone, they focus on their people—the global Muslim consumer market, worth over $2 trillion and growing rapidly in both size and influence.

This isn’t just a cola war. It’s a branding revolution.

Why This Matters to Muslim Consumers

In today’s consumer landscape, buying a can of soda can be a political, ethical, and spiritual act. Muslim consumers, particularly younger generations, are increasingly aware of how their spending aligns with their values.

Choosing DrinkPalestina over a multinational brand isn’t just about taste. It’s a decision that supports ethical supply chains, reinvests profits into marginalized communities, and sends a message to corporations: We see you. We choose better.

Image rights: DrinkPalestina

The Marketing Edge: Authenticity Wins

These brands don’t just offer a product—they offer a story. And in a digital age flooded with ads, that story matters.

That’s where Muslim Ad Network comes in. We help ethical brands like these reach the right audience with culturally relevant, impactful advertising—without compromising on their values.

We specialize in connecting brands with millions of Muslim consumers across premium publishers, apps, and social platforms. Whether you’re a beverage brand ready to scale or a new ethical startup finding its footing, our digital marketing expertise is your strategic edge.

Ready to Take Your Brand from Local to Global?

Your mission matters. Your story deserves reach.
Let’s build something meaningful—together.

Contact Muslim Ad Network today and let’s craft an ad strategy that aligns with your values and resonates with your audience.

The post Fighting Global Giants with Faith and Flavor: The Cola Brands Making a Stand appeared first on Muslim Ad Network.

2. Community-Driven Content Outperforms Corporate Messaging
Raw, grassroots content—whether from local influencers, imams, or everyday Muslims—engages more effectively than polished ads. Highlighting real voices and lived experiences builds credibility and emotional resonance.

3. Localized, Culturally Relevant Messaging Is Essential
The global Muslim market is vast and diverse. Campaigns must go beyond generic representation and invest in hyper-localized, culturally nuanced strategies to effectively connect with different segments of the Muslim audience.

In the recent Ad Age profile on New York State Assemblyman Zohran Mamdani, we see how authentic, political storytelling on social media can turn passive followers into highly engaged communities. While Mamdani’s feed isn’t about selling products, his approach to narrative-building offers critical lessons for brands looking to authentically connect with niche audiences—especially Muslim consumers.

Here’s what brands can learn from the rise of sociopolitical storytelling—and how you can apply it to your next Muslim-focused ad campaign.

 1. Tap Into Shared Values
Mamdani’s posts focus on real-life community concerns: housing, justice, identity, and belonging. Muslim audiences are similarly values-driven, with strong preferences for brands that align with their faith, ethics, and social justice principles.

According to a 2021 Edelman Trust Barometer report, 53% of consumers believe brands must take a stand on at least one societal issue. For Muslim consumers, topics like Islamophobia, halal ethics, and diversity in advertising are especially resonant.

 2. Authenticity Drives Higher Engagement
Mamdani’s use of unfiltered, community-centered content mirrors a growing digital trend: people engage more with raw, relatable narratives than polished corporate ads.

In fact, studies show that user-generated content (UGC) delivers 6.9x higher engagement than brand-generated content. For Muslim audiences, this means leveraging authentic voices—whether that’s a local imam, a modest fashion influencer, or an everyday community member—can outperform traditional ad formats.

 3. Community Voices Over Corporate Messaging
One of Mamdani’s greatest strengths is letting the community speak for itself—through shared testimonials, grassroots videos, and localized storytelling.

Similarly, influencer and peer-to-peer marketing has shown to be more effective in driving brand trust. Research from Nielsen reports that 92% of consumers trust recommendations from individuals (even if they don’t know them) over branded content.

 4. Political Narrative Drives Emotional ROI
Mamdani’s content is emotionally charged—and that emotion translates to engagement. For brands, that emotional connection matters too.

According to a study by Unruly, emotionally driven ads generate a 23% uplift in sales compared to non-emotional ones. Telling real stories about Muslim communities—whether addressing charity work during Ramadan or showcasing Muslim business owners—can build that crucial emotional link.

 5. Hyper-Local and Hyper-Relevant Messaging Wins
Mamdani’s district-focused content works because it’s specific. Muslim audiences are diverse—what resonates with a Muslim millennial in London might not work for a halal consumer in Jakarta.

The global Muslim consumer market exceeds $2 trillion, and culturally nuanced messaging has been shown to dramatically improve ad performance.

For brands, that means investing in hyper-localized, culturally aware messaging—not one-size-fits-all campaigns.

 Take Action: Let Muslim Ad Network Help You Get It Right
Sociopolitical storytelling isn’t about politics—it’s about authenticity, values, and giving a platform to real community voices. If you’re serious about engaging Muslim audiences in a way that feels relevant and respectful, Muslim Ad Network can help you craft data-driven, culturally attuned campaigns that resonate.

 Contact us today to learn how we can help your brand tell stories that matter—and drive real engagement with Muslim consumers worldwide.

The post When Political Feeds Become Marketing Gold: What Brands Can Learn from Sociopolitical Storytelling appeared first on Muslim Ad Network.

Key Takeaways:

1. AI Personalization is Transforming the Pilgrim Journey
From awareness to loyalty, AI enables businesses to deliver personalized, culturally-relevant experiences to Muslim travelers—boosting engagement, trust, and conversions across every stage of the funnel.

2. Smart Advertising with AI Reaches the Right Audience at the Right Time
AI-powered ad targeting—especially through platforms like Muslim Ad Network—ensures that Hajj and Umrah campaigns reach Muslim audiences globally, increasing visibility, click-through rates, and bookings.

3. Loyalty and Repeat Business Are Driven by AI-Powered Follow-Ups
Beyond booking, AI helps businesses retain customers through tailored offers, smart automation, and loyalty programs—turning one-time pilgrims into lifelong advocates.

The Hajj and Umrah pilgrimage journey begins long before the traveler boards a plane—it starts with a click. For businesses offering pilgrimage services, understanding how modern pilgrims research, evaluate, and ultimately book their spiritual trips is vital. With the help of artificial intelligence (AI), this journey can now be tracked, predicted, and optimized like never before.

Here’s how AI is redefining the pilgrim’s digital path—and how businesses can adapt.

Step 1: Awareness — Reaching Potential Pilgrims with Precision

The first step in a pilgrim’s journey is discovering the idea or opportunity. AI enables marketers to identify patterns across platforms and serve relevant content to users who are most likely to be interested.

For instance, predictive analytics can now determine intent based on browsing behavior, language preference, and even seasonal interest spikes. According to Zipdo, over 60% of travel brands use AI to identify potential customers before they begin searching actively.

When it comes to advertising, Muslim Ad Network leverages this intelligence to deliver faith-aligned, targeted ads that reach Muslim audiences globally—whether they’re searching for affordable Umrah deals in London or Hajj group tours from Jakarta.

Step 2: Consideration — Guiding the Research Phase with Personalization

Once a potential pilgrim is aware, they enter the research phase—often weeks or months long. Here, AI plays a crucial role in content personalization. Recommender engines, for example, tailor travel suggestions based on browsing history and previous bookings.

According to a McKinsey report on AI in travel, AI is increasingly used to anticipate traveler needs and tailor suggestions in real time—resulting in more relevant content and higher conversion rates. For Hajj and Umrah businesses, this could mean showcasing family-friendly packages to parents or Ramadan Umrah deals to users browsing during Sha’ban.

Step 3: Decision — Simplifying Bookings with Smart Assistants

When a decision is near, AI can smooth out friction points in the booking experience. Chatbots now handle over 80% of travel-related inquiries, offering 24/7 assistance and guiding users through complex questions like visa documentation or vaccination requirements.​

AI-powered platforms also use real-time pricing adjustments, or dynamic pricing, to offer competitive rates depending on demand. According to Market.us, the AI in travel market is projected to reach USD 2,903.7 billion by 2033, growing at a CAGR of 36.25% from 2024 to 2033.​

For businesses using ads to push last-minute deals or early bird packages, Muslim Ad Network provides AI-enhanced ad targeting that ensures promotions reach the right users at the exact decision-making moment.​

Step 4: Loyalty — Fostering Repeat Pilgrimage and Advocacy

Pilgrims often return for multiple Umrah visits or recommend services to family and friends. AI helps nurture this loyalty with smart email automation, loyalty programs, and post-trip feedback systems.​

AI-generated follow-ups can suggest tailored offers based on the user’s last trip—such as hotel upgrades, guided tours in Medina, or Ramadan travel bundles. According to SEO Sandwitch, AI-powered loyalty efforts improved customer retention in travel by nearly 28% in the past two years .​

Why AI is a Must-Have for Hajj and Umrah Marketing in 2025

AI is not replacing human insight—it’s enhancing it. It allows travel businesses to:

• Reach audiences early, before they even know they’re searching.
• Customize messages to build trust and resonance.
• Make booking easier, faster, and more secure.
• Retain clients through thoughtful follow-ups.

For businesses that want to use advertising as part of this journey, Muslim Ad Network offers specialized AI-powered ad campaigns designed to connect with Muslim audiences across platforms, geographies, and languages—ensuring your brand is seen at the right time and in the right place.

Let’s Talk

Want to run smarter, more targeted ads for your Hajj or Umrah business?
Contact Muslim Ad Network to explore how AI-powered advertising can help you guide pilgrims from their first click to their sacred destination.

The post ​From Clicks to Kiswa: Mapping the Pilgrim Journey with AI Data appeared first on Muslim Ad Network.

Key Takeaways:

• Muslim consumers are a $2.8 trillion global market—and growing. Brands that align their funnels with faith-based values, halal certifications, and culturally relevant messaging are more likely to earn trust and loyalty.
  
• Each stage of the marketing funnel—awareness, consideration, conversion, and loyalty—requires tailored tools like GA4, Klaviyo, Hotjar, and Typeform to ensure messaging resonates and performance is measurable across diverse Muslim audiences.

• Surface-level inclusion is not enough. Auditing your funnel with cultural fluency and authenticity builds deeper engagement and positions your brand for long-term success in a faith-conscious market.

In 2025, engaging Muslim consumers is no longer a niche objective—it’s a global marketing priority. With a population of over 1.9 billion Muslims worldwide, representing nearly 25% of the global population (Pew Research, 2023), brands that neglect this segment risk missing out on one of the world’s most influential and values-driven demographics.

At Muslim Ad Network, we’ve helped brands connect with Muslim audiences across North America, Southeast Asia, the Middle East, and beyond. One of the most common challenges we see? Brands invest in inclusive messaging but fail to integrate a Muslim-focused strategy across the entire marketing funnel.

This blog will help you audit your marketing funnel using the right 2025 tools—so you can reach, convert, and retain Muslim consumers more effectively.

Top of Funnel (TOFU): Awareness

Goal: Capture attention and introduce your brand to Muslim audiences.

Key Strategies:

• Culturally Relevant Content: Produce content that resonates with Islamic values—faith-driven finance, halal lifestyle, modesty, sustainability, and family-centric themes.
• Muslim Media Channels: Go beyond generic social ads. Engage platforms that cater to Muslim readers and viewers, such as halal content publishers, Islamic lifestyle apps, and our own global Muslim Ad Network.

Recommended Tools:

• Google Analytics 4: Track how Muslim users discover and interact with your site by region, language, and device.
• SEMrush: Research keywords like “halal skincare,” “Eid gifts,” or “Islamic finance” to align your SEO strategy with Muslim consumer searches.

Stat: According to DinarStandard’s State of the Global Islamic Economy Report (2022/23), Muslims spent over $2 trillion globally across food, fashion, media, travel, and pharma—and that number is projected to reach $2.8 trillion by 2025.

Image credit: Bofu

Middle of Funnel (MOFU): Consideration

Goal: Build trust and educate Muslim consumers about your value proposition.

Key Strategies:

• Faith-Aligned Education: Offer webinars or explainers on topics like halal certification, ethical sourcing, or Ramadan gifting guides.
• Localised Engagement: Customize messaging by region—what resonates with Muslim consumers in Malaysia may differ from the UAE or the U.S.

Recommended Tools:

• Typeform: Build culturally sensitive surveys to understand what Muslim customers value most.
• Klaviyo: Create segmented email flows for Eid, Ramadan, or even Friday newsletters aligned with community rhythms.

Insight: A Google/Ipsos study showed that during Ramadan, Muslim consumers watch more online video, shop earlier in the day, and actively look for content that aligns with their faith and lifestyle.

Bottom of Funnel (BOFU): Conversion

Goal: Convert interest into purchases or sign-ups.

Key Strategies:

• Clear Halal Messaging: Display halal certifications, modest fashion markers, or ethical sourcing labels where relevant.
• Trust Signals: Highlight user reviews from Muslim customers, endorsements by local scholars, or partnerships with respected Islamic platforms.

Recommended Tools:

• Hotjar: Watch user behavior to understand what Muslim visitors click, scroll, or skip—then optimize.
• Google Optimize: Run A/B tests comparing copy with/without religious language, or visuals featuring diverse Muslim representation.

Stat: A Nielsen study on Muslim American consumers found that 78% prefer brands that support their values—a trend reflected across global Muslim markets.

Post-Purchase: Loyalty & Advocacy

Goal: Retain Muslim customers and build community-driven brand advocacy.

Key Strategies:

• Faith-Centered Loyalty: Create loyalty programs tied to charitable giving (zakat-aligned), offer early Eid discounts, or send Friday reminders with brand updates.
• Ongoing Engagement: Provide space for Muslim users to share testimonials or feedback that shapes your future offerings.

Recommended Tools:

• Chartbeat: Monitor what faith-driven content performs best on your site.
• Adobe Customer Journey Analytics: See how Muslim users move through your funnel—from ad click to loyalty email.

Insight: Advocacy is strong in Muslim communities. According to Ogilvy Noor, Muslim consumers are 3x more likely to recommend brands that respect their faith and values.

Final Thoughts

Marketing to Muslim audiences is not about quick wins—it’s about long-term trust, cultural fluency, and faith-based alignment. A funnel audit using the right tools can expose gaps and opportunities that make your campaigns more meaningful and effective.

As the leading faith-based advertising platform, we at Muslim Ad Network can help you reach over 250 million Muslim consumers across our global network—safely, respectfully, and with full contextual relevance.

Ready to Optimize Your Funnel?

If you’re serious about reaching Muslim consumers in a way that’s authentic, strategic, and measurable—let’s talk.

Contact Muslim Ad Network today to start your funnel audit with us.

The post Are You Really Reaching Muslim Consumers? Audit Your Funnel with These 2025 Tools​ appeared first on Muslim Ad Network.

Key Takeaways

1. The period between Ramadan and Eid ul-Adha is a high-impact, spiritually charged season for Muslim donors — driven by continued devotion, the sacred days of Dhul Hijjah, and the obligation of Qurbani.
2. Charity campaigns launched during this time face significantly less competition compared to Ramadan, meaning greater visibility, higher engagement, and better return on ad spend.
3. Sustained, story-driven campaigns that span from Ramadan into Eid ul-Adha create a more authentic donor journey and increase long-term donor value and brand trust.

For many charity brands, Ramadan has become the clear focal point for engaging Muslim audiences — and rightly so. It’s a spiritually charged month where generosity flows, digital activity spikes, and charitable campaigns soar. But here’s the untapped secret: the real golden window doesn’t end with Ramadan.​

The period between Ramadan and Eid ul-Adha, which includes the sacred days of Dhul Hijjah, holds immense — and often underutilized — potential for impactful charity marketing. At Muslim Ad Network, we work with countless faith-driven campaigns, and we’ve seen firsthand how this time can elevate giving when approached with strategic intention and cultural sensitivity.​

Let’s explore why this “in-between” season might be the best-kept secret in Muslim donor engagement.

1. The Spiritual High Doesn’t Drop After Ramadan — It Evolves

Muslim donors don’t suddenly switch off after Eid al-Fitr. In fact, for many, the spiritual momentum of Ramadan carries through the following weeks. The emphasis shifts — from fasting and daily giving to preparing for Hajj, offering Qurbani (sacrifice), and continuing acts of charity during Dhul Hijjah, the final month of the Islamic calendar.​

During this time, Muslims are encouraged to perform good deeds, increase in worship, and continue giving — especially on the first ten days of Dhul Hijjah, which are considered among the holiest days in Islam.​

Marketing Takeaway: This is a powerful emotional and spiritual period. Campaigns that reflect this heightened spirituality — especially around Qurbani, Sadaqah, and global need — will resonate deeply.​

2. The Eid ul-Adha Effect: Bigger Giving, Broader Reach

Eid ul-Adha is not just a celebration — it’s a time of obligatory charity (qurbani), global empathy, and remembrance of Prophet Ibrahim’s (AS) ultimate sacrifice.​

This event generates:

• Massive donation potential, as Muslims are required to give qurbani on behalf of themselves and loved ones.​
• A renewed wave of compassion, especially for campaigns supporting those in crisis around the world.​
• A chance for charities to align with themes of sacrifice, unity, and global solidarity.​

Marketing Takeaway: If you’ve paused your campaigns post-Ramadan, you’re missing out. The Eid ul-Adha window is arguably more action-driven, as it involves a very specific, time-bound charitable obligation.​

3. Less Competition = More Attention

Ramadan is a crowded space. Charity brands go all-in — from big-budget ad campaigns to celebrity-led appeals. It’s inspirational, but it’s also noisy.​

Between Ramadan and Eid ul-Adha? There’s significantly less saturation in the digital landscape.​

This creates a huge opportunity:

• Greater visibility in Muslim-focused networks like ours.​
• Better engagement rates from audiences not overwhelmed by competing campaigns.​

Marketing Takeaway: Strategic timing isn’t just about following the crowd — it’s about meeting your audience when they’re listening and when your message has room to breathe.​

4. The Case for Continuity: Donor Journey Matters

The best-performing charity campaigns aren’t one-off appeals. They tell a story — and that story shouldn’t stop at the end of Ramadan.​

By extending campaigns into the Eid ul-Adha season, you:

• Reinforce your brand’s authenticity and faith alignment.​
• Create a consistent donor experience.​
• Increase the lifetime value of your donors.​

Marketing Takeaway: Use Ramadan as the spark — and build a sustained narrative that carries your donors all the way through Eid ul-Adha.​

Final Thoughts: The Peak Is Bigger Than You Think

Too often, charity brands zoom in on Ramadan and forget the bigger picture. But the period between Ramadan and Eid ul-Adha is not downtime — it’s prime time. It’s when spiritually engaged donors are still active, still inspired, and ready to give.​

At Muslim Ad Network, we help brands like yours build faith-centered, culturally relevant campaigns that span the full peak season — not just part of it. If you want to unlock the full potential of your Muslim donor audience, it’s time to think beyond Ramadan and own the space between.​

Let’s make this season your most impactful yet.

Ready to Elevate Your Campaign?

If you’re looking to maximize your impact during this golden window, Muslim Ad Network is here to help. Our expertise in faith-based marketing ensures your message resonates deeply with Muslim audiences.​

Contact us today to discuss how we can support your next campaign.

The post Why the Season Between Ramadan and Eid ul-Adha Is the Golden Window for Muslim-Focused Charity Campaigns appeared first on Muslim Ad Network.

Key Takeaways

1. The post-Eid period is a crucial moment to turn seasonal Muslim consumers into loyal, year-round customers.
   Thoughtful follow-up and culturally aware engagement can solidify long-term relationships.
2. Consistency in inclusive messaging matters more than seasonal visibility.
   Representing Muslim consumers beyond Ramadan and Eid signals authenticity and respect—building deeper trust.
3. Practical steps like gratitude messaging, everyday product relevance, and feedback loops go a long way.
   These small but intentional actions help maintain momentum and show Muslim consumers they’re a valued part of your community—not just a holiday target.

​In our recent blog, “Beyond Eid: How Brands Can Sustain Engagement With Muslim Consumers Year-Round”, we explored the bigger picture—how brands can build long-term, meaningful relationships with Muslim consumers beyond Ramadan and Eid.

Now, let’s zoom in.

You’ve just wrapped up a successful campaign. You may have seen a surge in engagement, sales, or even first-time customers from the Muslim community. The question now is: How do you keep the momentum going—right now, in the critical period just after Eid?

This is where many brands fall off. But if you continue the conversation with relevance, respect, and authenticity, you can turn seasonal engagement into lasting brand loyalty.

Here’s how.

1. Reconnect With Gratitude

Don’t underestimate the power of a sincere thank you. Reach out through email, social, or even a post on your website to show appreciation to your Muslim customers who supported your brand during Ramadan and Eid.

Why it matters: Gratitude is a deeply valued concept in Islamic tradition. A thoughtful thank-you post-Eid can set you apart as a brand that truly understands and respects its audience.

Action step: Send a short, authentic “thank you” email campaign. Keep it warm, culturally aware, and free of generic corporate language.

2. Transition from Festive to Everyday Relevance

Many Muslim consumers discovered your brand through Eid gift sets, Ramadan bundles, or culturally-aligned content. Post-Eid, help them see the continued value you offer.

What this might look like:

• A halal food brand shifts focus from iftar kits to healthy lunch or family meal planning.
• A modest fashion label introduces a “Back to Work” or “Summer Essentials” collection.
• A productivity app used during Ramadan for goal tracking now positions itself as a year-round spiritual/lifestyle tool.

Action step: Create a blog or content series that helps Muslim consumers transition from the festive mindset to everyday living—with your brand by their side.

3. Continue Inclusive Messaging Year-Round

It’s easy to spotlight Muslim representation during Ramadan—but what about the rest of the year?

Brands that build trust with Muslim audiences understand that inclusion isn’t a seasonal effort. Your marketing and creative choices should continue to reflect cultural awareness long after the Eid hashtags fade.

Tips:

• Include Muslim models, influencers, and creators across your campaigns—year-round.
• Celebrate other relevant milestones (e.g., Hajj season, Islamic New Year).
• Avoid the “Eid’s over, let’s move on” trap—stay consistent.

Action step: Review your content calendar and identify at least three future touchpoints to feature inclusive campaigns beyond Eid.

4. Invite Continued Engagement—Not Just Purchases

You’ve opened the door—now keep the conversation going. Give new customers a reason to stick around, not just for the next sale, but for a longer relationship.

Ideas to explore:

• Loyalty programs that reward referrals within the community.
• Post-Eid “thank you” discount codes or offers.
• Ask for feedback on their Ramadan/Eid experience with your brand.

Action step: Build a short survey asking Muslim customers what they want to see next from you. It shows care—and gives you valuable insight.

5. Start Planning for What’s Next

The most successful brands treat Ramadan/Eid not as a one-off, but as a building block in a broader strategy. Now is the perfect time to reflect, learn, and look ahead.

• What worked this year?
• What could you improve for Eid al-Adha or Ramadan 2026?
• Who can you partner with to deepen cultural relevance and authenticity?

Action step: Set a reminder for a post-Ramadan/Eid internal debrief with your marketing or brand team. Document learnings, feedback, and ideas for next year.

Final Thoughts: Be Consistent, Not Convenient

It’s easy to show up when a calendar tells you to. The real challenge—and opportunity—is in staying present after the holiday buzz fades.

By continuing to engage, listen, and provide value to your new Muslim consumers, you move from being a “Ramadan brand” to becoming a reliable, inclusive brand—one that earns trust and loyalty over time.

Let Muslim Ad Network Help You Keep the Momentum Going

Whether you’re a small business owner or part of a major marketing team, you don’t have to navigate this alone. At Muslim Ad Network, we help brands communicate authentically, respectfully, and effectively with Muslim audiences—during and beyond seasonal campaigns.

Contact us today to start building longer-lasting, more meaningful relationships with the Muslim consumer market.

The post Beyond Eid (Part 2): Turning Seasonal Shoppers into Loyal Muslim Consumers appeared first on Muslim Ad Network.

Key Takeaways

1. Sustained Engagement Builds Long-Term Loyalty – Brands must extend their marketing efforts beyond Ramadan and Eid by maintaining customer relationships through post-Eid follow-ups, extended promotions, and community involvement.
2. The Muslim Consumer Market is Growing – With the global halal consumer market valued at $2 trillion in 2024, businesses that consistently engage with Muslim audiences year-round can tap into a rapidly expanding and influential demographic.
3. Content and Community-Centered Strategies Matter – Creating valuable content on halal lifestyle topics and supporting Muslim community initiatives help brands stay relevant, foster trust, and strengthen their connection with Muslim consumers beyond seasonal campaigns.

​With Eid al-Fitr having just concluded, brands that have completed their Ramadan and Eid marketing campaigns should recognize that the work doesn’t stop here. Maintaining the momentum throughout the year is essential to foster lasting relationships with Muslim consumers. By implementing strategies that extend beyond the festive period, brands can ensure continuous engagement with this dynamic and influential market segment.​

Understanding the Market Potential

The global halal market is substantial and growing. In 2024, the halal consumer market, encompassing food, financial services, and other goods and services catering to Muslims, was estimated at $2 trillion globally. Neglecting year-round engagement with Muslim consumers means missing out on a significant and expanding market.​

Post-Eid Follow-ups

After the festive period, thoughtful follow-up communications can reinforce a brand’s commitment to its Muslim customers. Sending thank-you emails, customer appreciation messages, or offering special loyalty rewards demonstrates recognition and value. Such gestures can enhance customer retention and encourage repeat business.

Extending Promotions

Extending promotions beyond Eid caters to late shoppers and maintains sales momentum. For instance, offering post-Eid discounts or limited-time offers can appeal to those who may have missed initial sales, ensuring continued engagement and revenue flow.

Building Community Relationships

Authentic engagement involves supporting the community year-round. Partnering with charities or sponsoring events that benefit Muslim communities not only demonstrates corporate social responsibility but also resonates with consumers who value brands that understand and uphold their values. A study revealed that 86% of American Muslim consumers believe companies need to make more effort to understand Muslim values.

Content Marketing Beyond Eid

Developing content that aligns with Muslim consumers’ interests can keep a brand relevant throughout the year. Topics such as halal lifestyle, modest fashion, or Islamic finance can be explored through blogs, social media posts, or guides. This approach not only provides value but also positions the brand as a knowledgeable and trustworthy resource.

Understanding the Market Potential

The global halal market is substantial and growing. In 2021, Muslim spending on halal food was approximately $1.26 trillion, with projections estimating an increase to $1.67 trillion by 2025 (Statista). Additionally, the halal beauty market in the Middle East is valued at $46 billion and is expected to reach $60 billion by 2025 (Vogue Business). Neglecting year-round engagement with Muslim consumers means missing out on a significant and expanding market.

Conclusion

Sustained engagement with Muslim consumers beyond Eid requires thoughtful strategies that acknowledge and respect their values and lifestyles. By implementing post-Eid follow-ups, extending promotions, building community relationships, and creating relevant content, brands can cultivate enduring connections and tap into the vast potential of the global halal market.

Take Action Today

To maximize your brand’s reach within the Muslim consumer market, partner with Muslim Ad Network—the leading platform for reaching engaged Muslim audiences year-round. Contact us today to learn how we can help you develop targeted, effective marketing strategies that resonate with this valuable demographic.

The post Beyond Eid: How Brands Can Sustain Engagement with Muslim Consumers Year-Round appeared first on Muslim Ad Network.

Key Takeaways:

1. Authenticity Drives Engagement: Consumers are increasingly drawn to brands that authentically represent diverse communities, particularly during culturally significant events like Eid. Genuine campaigns that resonate with the values and traditions of the Muslim community foster stronger brand loyalty and trust.

2. Diverse Representation Matters: Brands that feature diverse and accurate portrayals in their marketing campaigns not only appeal to a wider audience but also drive higher sales. Research shows that consumers are more likely to support brands that align with their values, making inclusive advertising a smart business strategy.

3. Collaborations and Community Engagement Are Essential: Successful Eid campaigns go beyond token gestures, engaging with Muslim creatives, influencers, and content creators. By understanding cultural nuances and supporting initiatives that matter to the community, brands can create campaigns that are both meaningful and impactful.

In recent years, an increasing number of mainstream brands have embraced inclusivity by launching marketing campaigns that celebrate Eid. This shift not only acknowledges the cultural and religious significance of the festival but also reflects the growing demand for authentic representation in advertising.​

A global study by Kantar in 2024 revealed that 75% of consumers say that a brand’s diversity and inclusion reputation influences their purchase decisions. This finding underscores the importance of authenticity in marketing, especially during culturally significant events like Eid. 

However, for brands to truly connect with their audience, these campaigns must go beyond surface-level marketing and demonstrate a genuine understanding of the values and traditions associated with Eid.​

The Importance of Being Genuine

Consumers today are more discerning than ever, and they can easily recognize when a brand’s campaign is merely performative. Eid holds deep cultural and religious meaning for millions worldwide, making it crucial for brands to approach these campaigns with sincerity.

A 2023 survey by Numerator found that 63% of consumers consider diverse representation in advertising important, with 47% more likely to purchase from brands that feature diversity. This sentiment is particularly strong among younger and racially diverse consumers, highlighting the importance of authenticity in marketing. 

Authenticity comes from working with Muslim creatives, ensuring accurate representation, and understanding the traditions that make Eid special. Brands that take the time to engage with the community and tailor their offerings thoughtfully are the ones that resonate most.

Successful Eid Campaigns by Mainstream Brands

Many well-known brands have successfully launched Eid campaigns that showcase inclusivity while maintaining brand relevance.

• George by ASDA: The brand’s Eid 2025 campaign features a thoughtfully curated collection of fashion and homeware, catering to the needs of Muslim families preparing for the celebration. By offering a range of modest clothing and festive décor, George by ASDA provides a one-stop solution for customers looking to mark the occasion in style.

• Tesco: Though not a 2025 campaign, Tesco’s previous Ramadan and Eid campaign, “Alia’s ‘Worth the Wait’ Samosas,” was an excellent example of authentic storytelling. The advert beautifully captured the anticipation of Eid celebrations, focusing on the importance of family traditions and community spirit. 

• Luxury Brands: High-end fashion houses such as Dior and Chopard have also recognized the significance of Eid by launching exclusive collections inspired by Middle Eastern aesthetics. These brands have successfully positioned their products as meaningful gifts during the festive season, reinforcing the importance of luxury and tradition in Eid celebrations. As reported by Euromonitor International, the Middle Eastern luxury goods market is expected to grow at an annual rate of 6.7%, driven by increased demand from Muslim consumers during significant events like Eid. 

• John Lewis: John Lewis has released an Eid campaign that highlights the joy of gifting and togetherness. Their campaign includes a selection of festive decorations, elegant dinnerware, and carefully curated gifts that appeal to families celebrating Eid. The inclusion of real Muslim families in their advertisements adds an element of authenticity that resonates with consumers. Next: Next has embraced the spirit of Eid with a dedicated fashion campaign that caters to individuals looking for stylish yet modest attire. By promoting festive outfits that blend tradition with contemporary fashion, Next demonstrates an understanding of the evolving preferences of Muslim consumers.

The Future of Inclusive Eid Campaigns

As brands continue to embrace inclusivity, there is a growing expectation for campaigns that go beyond token gestures. A report by Deloitte found that 69% of consumers believe brands should strive for deeper cultural relevance rather than simply showcasing diversity. Collaborations with Muslim designers, influencers, and content creators can help ensure that campaigns feel both respectful and relevant. Additionally, brands that actively support charitable initiatives during Ramadan and Eid further strengthen their connection with the community. According to Harvard Business Review, consumers are 4.5 times more likely to purchase from brands that align with their values, making charitable collaborations a smart investment for brands. 

By prioritizing authenticity, representation, and thoughtful engagement, brands can create meaningful Eid campaigns that not only celebrate diversity but also foster long-term customer loyalty. As inclusivity becomes a central focus in marketing, those who truly invest in understanding and honoring cultural celebrations will continue to stand out.

Get Expert Guidance for Your Next Eid Campaign

For brands looking to craft authentic and impactful Eid campaigns, working with specialists who understand the Muslim market is essential. Muslim Ad Network can help you connect with the right audience through culturally relevant and effective advertising strategies. Contact Muslim Ad Network today to ensure your Eid campaign resonates with the community and drives meaningful engagement.

The post Inclusive Eid Campaigns by Mainstream Brands: Celebrating Diversity with Authenticity appeared first on Muslim Ad Network.

Key Takeaways:

1. Cultural Sensitivity is Crucial: Understanding the significance of Eid and using respectful, inclusive messaging can help brands connect authentically with Muslim consumers. Avoid stereotypes and generic symbols to build trust and credibility.

2. Focus on Values, Not Just Sales: Eid is a time of faith, family, and generosity. Brands that emphasize community stories, charity, and meaningful content rather than purely promotional messages see higher engagement.

3. Expert Guidance Makes a Difference: Partnering with specialized networks like Muslim Ad Network ensures that your campaigns are both effective and culturally appropriate, helping you reach the growing global Muslim market with confidence.

Why Cultural Sensitivity Matters in Eid Marketing

With the global Muslim consumer market projected to reach approximately $2.8 trillion by this year  (Statista), brands that recognize and respect Islamic traditions during Eid can unlock new revenue streams. However, missteps in cultural sensitivity can backfire, leading to negative brand perception or even public backlash.

Here’s how to craft a respectful and effective Eid marketing campaign while avoiding common pitfalls:

DO: Understand Eid Traditions & Their Significance

Before launching an Eid campaign, brands should understand what Eid is and why it matters to Muslim consumers.

Key Points:

• Eid Al-Fitr marks the end of Ramadan, a month of fasting and charity. It’s a time of celebration, gift-giving, and community.
• Family and faith are central to Eid celebrations—campaigns should reflect these values authentically.
• Charity (Zakat and Sadaqah) is important; brands that give back earn consumer trust.

Example: In 2024, a significant majority of UAE residents (92%) planned to purchase Eid gifts for their children, spouses, and parents (adgully.me)

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DO: Use Inclusive & Respectful Messaging

Muslim consumers prefer brands that acknowledge Eid in a way that feels genuine.

Key Strategies:

• Use heartfelt greetings like “Eid Mubarak”
• Feature diverse, culturally appropriate visuals in your ads.
• Focus on family, generosity, and gratitude rather than just discounts.

DON’T: Use Generic or Stereotypical Imagery

A common mistake brands make is relying on outdated or inaccurate visuals of Muslims.

Avoid:

• Stock images with inauthentic depictions of Muslims.
• Generic “crescent and star” imagery without deeper meaning.
• Overuse of Middle Eastern aesthetics—Muslims are diverse!

Example: H&M successfully launched a global modest fashion line that catered to diverse Muslim women without reinforcing stereotypes (Glamour)

DON’T: Treat Eid as Just a Sales Opportunity

Muslim consumers value brands that engage beyond just promotions.

Key Strategies:

Show long-term commitment to Muslim consumers, not just seasonal marketing.
Highlight customer stories and community initiatives.
Offer meaningful Eid content, such as recipes or celebration tips.

Example: Modanisa’s Eid campaign focused on modest fashion guides and community stories, earning high engagement from Muslim shoppers (Modanisa Blog).

Partner with Muslim Ad Network for Authentic Eid Marketing

To successfully connect with Muslim consumers, your brand needs more than just a sales pitch—it requires cultural intelligence and targeted advertising.

Get expert help from Muslim Ad Network! We specialize in connecting brands with engaged Muslim audiences through culturally relevant digital advertising.

Contact Muslim Ad Network today to launch a respectful and impactful Eid campaign!

The post Culturally Sensitive Marketing: Dos and Don’ts for Eid Campaigns appeared first on Muslim Ad Network.

Key Takeaways:

1. Cultural Sensitivity Drives Engagement: Brands that acknowledge Eid through culturally respectful packaging, messaging, and advertising can significantly boost brand loyalty and sales among Muslim consumers. Personalization and authenticity are crucial.

2. Influencer and Social Media Marketing Matter: Partnering with Muslim influencers and leveraging social media campaigns during Eid can amplify brand reach and engagement. Eid-themed giveaways, storytelling, and user-generated content are effective strategies.

3. Data-Driven Marketing Yields Results: Segmenting audiences for personalized email and SMS campaigns, along with targeted digital advertising, helps brands maximize their impact during the Eid shopping season. Using relevant keywords and retargeting strategies can enhance conversions.

Why Brands Should Prioritize Eid Marketing

Eid Al-Fitr is a significant celebration for Muslims worldwide, marking the end of Ramadan. It’s also a peak shopping period, with Muslim consumers spending an estimated $2.29 trillion in 2022 across various sectors, including food, pharmaceuticals, cosmetics, modest fashion, travel, and media. This spending is projected to reach $2.8 trillion this year.. From fashion and beauty to food and gifting, businesses that acknowledge and cater to the Eid audience can build brand loyalty and significantly boost sales.

If your brand is looking to tap into this growing market, here are top strategies to create an impactful Eid marketing campaign.

1. Festive Packaging and Exclusive Eid Offerings

Muslim consumers appreciate when brands acknowledge Eid through thoughtful packaging and product curation. While specific percentages may vary, it’s evident that a significant portion of Muslim consumers prefer brands that cater to their religious and cultural needs.

Key strategies:

• Create limited-edition Eid packaging with traditional motifs and festive colors.
• Introduce exclusive product bundles—perfect for gifting (e.g., Eid hampers, beauty kits).
• Launch customizable gifting options to personalize the shopping experience.

Example: Luxury brands are increasingly recognizing the significance of Eid and Ramadan in their marketing strategies. For instance, Bottega Veneta has engaged in community-driven initiatives during Ramadan, aligning their brand with the cultural values of the Muslim community (Vogue Business)

This approach demonstrates the brand’s commitment to cultural sensitivity and engagement with Muslim consumers.

2. Leverage Social Media & Influencer Marketing

With over 1.9 billion Muslims worldwide, social media plays a vital role in Eid shopping. Collaborating with Muslim influencers can significantly boost engagement and brand visibility.

Key strategies:

• Eid-themed giveaways & contests: Encourage user-generated content through hashtags.
• Collaborate with Muslim influencers who have an engaged audience.
• Storytelling content: Share behind-the-scenes insights or customer testimonials.

Example: Nike’s Victory Swim Collection, featuring modest swimwear, partnered with Muslim athletes and influencers, creating widespread social media buzz.

3. Personalized Email & SMS Marketing for Eid Shoppers

Email marketing remains a powerful tool for acquiring customers. By crafting personalized Eid email campaigns, brands can drive sales and engagement.

Key strategies:

• Segmented email lists: Target customers based on past purchases or browsing behavior.
• Exclusive early-bird offers: Send discounts leading up to Eid.
• Culturally relevant messaging: Use heartfelt Eid greetings and visuals.

Example: ASOS successfully launched an Eid fashion email campaign offering discounts on modest fashion and tailoring content to Muslim consumers.

4. Display Cultural Sensitivity in Your Advertising

A lack of cultural awareness can cost brands millions—as seen in failed campaigns that unintentionally offended religious communities. Muslim consumers value authenticity and are more likely to buy from brands that show respect for Islamic values.

Key strategies:

• Use respectful visuals: Avoid inappropriate imagery and stereotypes.
• Craft personalized, meaningful greetings: Go beyond generic “Eid Mubarak” messages.
• Showcase giving back: Highlight corporate social responsibility (CSR) efforts, such as charity donations.

Example: Unilever’s 1001 Inspirasi Ramadan campaign in Indonesia featured real Muslim families, focusing on togetherness and community.

5. Optimize Your Digital Advertising Strategy

With significant amounts spent on digital advertising annually, brands must invest wisely to reach the growing Muslim consumer market.

Key strategies:

• Leverage Google & Facebook Ads: Target keywords like “Eid gifts” and “Ramadan sales.”
• Use programmatic advertising: Reach relevant Muslim audiences through tailored ad placements.
• Retarget customers post-Eid: Offer post-holiday discounts and loyalty rewards.

Example: Lipton’s Don’t Just Think, Do campaign in Nigeria empowered over 1,000 widows during Ramadan, enhancing brand engagement and loyalty.

Make Your Eid Campaign a Success with Muslim Ad Network

The Muslim consumer market is one of the fastest-growing and most loyal demographics globally. However, a successful Eid marketing campaign requires cultural authenticity, strategic targeting, and data-driven execution.

Want to maximize your reach this Eid? Partner with Muslim Ad Network for targeted digital advertising that connects your brand with the right audience.

Contact Muslim Ad Network today to launch your Eid marketing campaign and drive real engagement!

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