As a Muslim business owner or a marketer working for a Muslim business, you must engage your audience where they hang out. It is however never the case that all platforms where your audiences hang out are engagement-friendly. For a…
Under Armour Launches First Sports Hijab Saman Munir left her job at an aerospace firm after giving birth to her first baby. At this stage, she had no idea that she would become a health & fitness influencer, let alone…
One of the most important things in a Muslim’s life is not going about business as usual while being ignorant of his or her Creator’s rules and regulations. This is true for all his or her actions, including the business…
According to the State of the Global Islamic Economy Report 2018/19 in 2017, the global halal economy reached $2.1 trillion and is expected to reach $3 trillion in 2023. With the internet becoming more accessible in Muslim homes, Muslim consumers’…
As a Muslim business owner, you are wary of where your ads will be placed. As an advertiser, you do not want to have your ads placed on websites that do not comply with Islamic norms. That’s why most of…
A Marketing Perspective on Joe Biden Making the Muslim Voters Matter for His 2020 Election Campaign Look, one of the things that I think is important is I wish we taught more in our schools about the Islamic faith. That’s…
Dear Reader, You and I have come a long way. We started our journey when we discussed why Muslim business owners should adapt to Digital Transformation. We then moved towards setting a foolproof online marketing strategy for Muslim brands. With…
1. Size Matters One of the most common questions that our clients ask after signing up with Muslim Ad Network (MAN) is which are the highest performing banner sizes? Some ad formats are more noticeable which means they get more…
The murder of George Floyd at the hands of four police officers started a conversation in our communities more powerful than the riots seen on television. The major media outlets may want you to see the current global movement spearheaded…
Ramadan 2020 is finally here! Are you ready? If you are a business owner or a marketer, you may already know that Ramadan not only brings the best out of the Muslims spiritually but also turns them into super-consumers. In…
At the time of writing this post, Ramadan is just around the corner. Businesses, both Muslim-owned and not, know that this is a time when a large part of the population will be more prone to buying stuff. Yes, it…
Isn’t it frustrating to see all that traffic coming to your website yet only a fraction end up buying? Well, it shouldn’t be. Think about it; do you always buy the first time you visit a website? Like never, right?…
Display Ads are a great way to get your brand in front of millions of potential customers. There’s just one thing you need to remember. Unlike search ads, your display ads are seen by users who are not actively looking…
The rapid change and development of digital technologies in the last decade forces companies to follow and adapt to innovations in this area. For the most part, businesses are aware that they have to use digital channels in order to…
Digital advertising is the promotion of your brand or product through online channels. Social media sites, search engines, and news websites are the areas where digital advertising is most common. Digital advertising is first and foremost an important activity in…