Artificial Intelligence | digital advertising | digital marketing | Halal Marketing | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Marketing | Trends
-
-
Artificial Intelligence | Data Privacy and Compliance | digital advertising | digital marketing | Halal Marketing | Muslim Marketing | social media | The Metaverse | Trends | Web3
Leveraging AI for an Impactful Social Media Strategy to Reach Muslim Consumers
In today’s digital age, social media has become an indispensable tool for businesses seeking to connect with diverse audiences. For halal brands and mainstream companies aiming to engage with Muslim consumers, understanding this audience’s unique preferences and cultural sensitivities is…
-
A Muslim Brand’s Guide to Privacy Enhancing Technologies
The Problem With Consumer Data Today Today, more than ever, Muslims and those of other faiths have embraced the digital world to become an integral part of who they are and what their lives look like. For more than two…
-
7 Benefits of Serving Ads to Muslims Using Muslim Ad Network vs. Google Ads & Facebook Ads
In this comparison blog, we will explore three prominent advertising platforms: Google Ads, Facebook Ads, and Muslim Ad Network (MAN). While Google Ads and Facebook Ads are widely used and offer extensive reach and targeting options, MAN stands out as a specialized platform designed to effectively reach the Muslim consumer market.
-
What Halal Brands Must Know About the AI-Powered Advertising Race
Online search and advertising are evolving in such a way that many halal brands are unsure where they will shift power. Will Google remain the most dependable search engine once the dust settles?
-
What Muslim Brands Must Know About Meta’s AI-driven Advertising
When Meta decided to shut down the ability for Facebook advertisers to serve ads based on religion and ethnicity, Muslim brands struggled to find an alternative solution. But does Meta’s new AI-driven advertising fix this issue?
-
How Web3 Will Change Advertising to Your Muslim Audience
In our previous discussion about Web3, we discussed how to market to Muslims in this environment effectively. In part one of the two-part blog series, we introduced you to Web3 from a halal marketing perspective. In part two, we discussed…
-
A Beginner’s Guide to Sonic Branding for Muslim Audiences
If you are a brand that targets Muslim audiences, you should consider advertising to Muslims through audio ads. As mentioned in a previous article, ad revenue in the audio digital channel is expected to reach $7.9 billion by 2025. However,…
-
How to Create Audio Ads for Your Muslim Audience
In a previous article, “Targeting Muslim Consumers? Audio Advertising Offers High Conversion and Recall Rate”, we introduced you to audio ads for Muslim targeting. In this article, we dig a little deeper and furnish you with several research facts about…
-
7 Eid Mubarak Ads: What’s Your Take on Them?
The two most important days of celebration for Muslims are Eid-ul-Fitr (celebrations marking the end of Ramadan) and Eid-ul-Adha (celebrations when the pilgrimage days are coming to an end). We decided to take a look at how different brands brought…
-
digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | Islamic Advertising | Ramadan
How to Create an Inclusive Eid Ad Campaign
While mainstream advertising has recently started to take diversity and inclusion into account, Islam has been advocating it for one and a half millennia. Yet today most of the advertising targeted toward Muslims is very monotonous in nature and ethnocentric…
-
3 Astonishing Research Insights to Help Sell More to Muslim Customers
Cheetah Digital recently published the 2022 Digital Consumer Trends Report. We take a look at the three main takeaways from that report and how to use them to sell more to Muslim customers. 1- Email Drives Way More Sales Email…
-
digital advertising | digital marketing | halal consumer market | Internet Advertising | Muslim Consumer | muslim consumer market | Muslim Market News | Ramadan
At Risk of Missing Out on the $3 Trillion Muslim Market During Peak Season Again?
“In 2018, the State of the Global Islamic Economy Report 2018/19 reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023.” Yet today many mainstream businesses still have no formal…
-
digital advertising | digital marketing | halal consumer market | Muslim Advertising | Muslim Consumer | Muslim Market News | Ramadan
What the Ramadan Consumer Survey 2022 Says About Advertising to Muslims During the Holy Month
In February 2022 Muslim Ad Network concluded a survey dedicated to advertising to Muslim consumers during Ramadan. The first of this two-part survey asked businesses about their strategies and tactics when it comes to advertising to Muslims during Ramadan. For…
-
Targeting Muslim Consumers? Audio Advertising Offers High Conversion and Recall Rate
Audio advertising is a new rising star of online advertising that every brand that’s targeting Muslim consumers must consider very strongly. Since 2020 there has been a 42% rise in global podcast listening. This has largely contributed to the rise…