In our previous discussion about Web3, we discussed how to market to Muslims in this environment effectively. In part one of the two-part blog series, we introduced you to Web3 from a halal marketing perspective. In part two, we discussed…
More than a hundred thousand active communities, endless conversations, and authentic human connections can be found on Reddit. Whether you enjoy breaking news, fashion, conspiracy facts, or funny videos, you will find a Reddit community for your Muslim brand to…
On December 6, 2022, The Drum announced on its website that “Tesco’s Ramadan billboard wins top prize at The Drum Awards for Out of Home”. The campaign titled “Together this Ramadan” promoted solidarity with Muslims and was very well thought…
A study by Harris Poll Thought Leadership has brought to light some astonishing results. After you recover from the initial shock from the result of this study, we suggest you gear up to adapt your halal social media strategy fast….
Looking ahead to 2023, it is time to talk about what your halal brand needs to focus on to gain a strategic advantage over competitors. 1- Inflation Marketing Given the times we are in and the events across the globe,…
Businesses are quickly recognizing Generation Z as a significant target market. This generation of Muslim consumers is in school, furthering their education, or has already begun their career path. As a result, they will have a lot more money to…
With 2023 on its way, remember that preparation is key to success and the lack thereof is a tell-tale sign that you could fail. There are many articles you will come across from now until January 2023 that will tell…
To start off with, let’s define “unapologetic.” When we say you should build an unapologetic Muslim brand, we don’t mean one that never apologizes for a mistake, because every brand or business will face embarrassing gaffes from time to time….
Advertising diversity can be challenging to achieve. It does not take a major blunder for a brand to face backlash over an advertisement. This has made brands extremely cautious about how they portray minorities in their advertisements. However, during the…
“Islamophobia is rooted in racism and is a type of racism that targets expressions of Muslimness or perceived Muslimness.” – The APPG on British Muslims The Islamophobia Industry Report – Canada The following information is based on a report titled:…
Andrew Tate, a British-American kickboxer and internet personality, has converted to Islam, according to several online media outlets. A video of Andrew Tate praying (Salah) at a mosque in Dubai has gone viral on social media platforms. Andrew is shown…
Modest fashion will see a 6.0% growth by the end of 2022 to US$313 billion with spending to reach US$375 billion in 2025 at a 4-year CAGR of 6.1%. This is according to the State of the Global Islamic Economy…
Most Muslims are familiar with popular Muslim brands like Modanisa, Muzz (formerly Muzmatch), Muslim Pro, and more. These successful Muslim businesses have been able to tap into the Muslim market because they saw the need for products, tailor-made for the…
In 2021, amid the height of the woke revolution in the United States and other nations, we emphasized the fact that Purpose Will Make or Break Your Halal Brand. The 2020 Zeno Strength of Purpose Study showed us that consumers…
1- What is Conversational Marketing? Conversational marketing is the intersection of marketing and conversational artificial intelligence or automation. It is a method of interacting with website visitors and generating leads through dialogue-driven activities. This type of inbound marketing will set…